LEILANI MARTÍNEZ TRIANO
Profile
Location
Mexico City
Arizona-, Col. Nápoles
Contact
(--Links
http://www.linkedin.com/in/
Leilanuki
https://bit.ly/book_portfolio
Skills
Languages
• Spanish (native)
• English (C1)
Software Proficiency
• Microsoft Office Suite
• SAP
• Keynote
• Asana
• Photoshop
• Monday
• Jira
Soft Skills
• Multiproject
Management
• Negotiation and verbal
approach
• Experience working with
multidisiplinary teams
• Executive presentations
for high management
Highly adaptable and results-driven professional with 12+ years of experience
navigating dynamic environments within large corporations. Proven ability to lead
successful transformations and deliver exceptional results in ever-changing
market conditions.
Experience
Trade Marketing Manager, Grupo Modelo AB-InBev — january 2022 october 2024
Designed and executed a comprehensive point-of-sale (POS) strategy across
10,000 retail locations in Mexico, seamlessly aligning go-to-market (GTM)
strategies with consumer experiences for national campaigns. Improved brand
visibility and customer engagement by integrating B2B support with the sales
force ecosystem, achieving a 10% increase in sales and acquiring 420,000 new
loyal customers.
PMO & Brand Manager, Grupo Modelo AB-InBev — january 2019 - january
2022
Drove the successful Modelorama retail transformation with brand activation by
unifying global, local, and external agency teams. Delivered projects on time and
within budget. During COVID I lead the launch of Tiendita Cerca a platform for
mom & pop stores with 70,000 points of sale joined.
Project Manager, Grupo Modelo AB-InBev — january 2018 - january 2019
Spearheaded integrated marketing campaigns at Draftline's internal advertising
agency, covering brand strategy, content, community management, social
listening, paid media, e-commerce, digital products, and trade marketing.
Social Media Specialist, Grupo Modelo AB-InBev — february 2017 - january
2018
Managed and creatively directed all social media activities for multiple beer
brands across Mexico, El Salvador, and Honduras. Successfully launched +120
campaigns.
Social Media Coordinator, Televisa — August 2013 - November 2016
Created and managed engaging social media content for Canal 5, pioneering
second-screen TV experiences in Mexico. This resulted in a followers increase
(5,000 to 7 million) in less than 3 years.
Education
Universidad Veracruzana, Xalapa Veracruz — Publicidad y Relaciones
Públicas-
Universidad Autónoma de México, Mexico City - Ciencias de la comunicación,
exchange, 2013
