Leigh-Ann Fowle
Marketing and Copywriting Specialist
Contact--134 Clontarf st, North
Balgowlah, NSW, 2093
Full Australian work rights
Education
University of Johannesburg
Bachelor Commerce Marketing
2002
Bachelor of Commerce Hons.
Marketing 2004
Key Skills
Marketing
Copywriting
Content creation
Editing and proof reading
Digital marketing
Project management
About me
An experiened marketing all rounder, with extensive copywriting
skills.
Professional Experience
The Written Word
Freelance Marketer
June 2011 – Current
Core responsibilities:
Duties include:
- Working with clients in a variety of different industries
– financial services, medical, technology, SME’s
-
Producing written content from: advertisements,
brochures, client letters, client newsletters, pricing
guides etc. The purpose of this content is to promote
the products and services of the client
-
Content strategy across multiple platforms
-
Producing digital content: social media posts
(Facebook, Twitter, LinkedIn etc), blog articles, web
copy, digital adverts and Search Engine Optimisation
(SEO)
-
Newsletters – setting up content, basic design and use
of Mailchimp.
-
Writing articles, commentaries and stories for digital
and print channels
-
Small business clients include Our Village
(encouraging people to shop local) and Perrette wines,
and recently, To-Plate (artisan food store)
-
Experience with Wordpress and other blogging
platforms
-
Strong orginsational skills
KnowBe4 Inc
Channel Manager
Feb 2018 – Feb 2019
Popcorn Training was acquired by US company KnowBe4 Inc, with
over 30 000 customers worldwide, a leader in security awareness
training solutions. Offering their own LMS, KnowBe4 has clients
across the US, Europe, Africa and Australia. Clients range from
large multinational companies, to small businesses.
Duties:
- Channel marketing
- Recruitment, development and training of new partners
- Growing the partner network
- Complete management of copywriting for channel
marketing: development, content creation, proof reading,
editing
- Collaborate with key stakeholders to produce relevant and
engaging copy
- Update and maintain marketing collateral
- Creative thinking
- Execution and development of localised channel marketing
plan
Popcorn Training
Marketing and Communications Manager
April 2016 – Jan 2018
Popcorn Training is an ICT Security Awareness Training company.
Duties:
- Manage marketing and communications plan for the
company
- Copywriting and editing – development of various marketing
materials including brochures, case studies, website, social
media, training materials to name a few
- Coordinate with stakeholders and senior leadership team to
generate content for required marketing material
- Proofread and edit copy
- Work with Wordpress, Cloud and LMS platform
- Marketing strategy
- Events
- Creative thinking and strategic use of content that is
relevant and engaging to the target audience
Netcare Limited – Private Hospital Group
Marketing Manager
8 January 2007 – 14 January 2013
Duties:
- Marketing strategy – development and implementation
- Public relations – manage communication strategy, media
liaison, press conferences, prepare media statements and
identify media opportunities to gain exposure for the brand.
Provide communications support to other areas of the
business
- Participate in national marketing forums and strategy
development
- Able to work in cross functional teams and communicate
across all levels, management of the marketing team.
-
Advanced copy writing skills. Development of appropriate
marketing collateral, newsletters, presentations, website and
social media content
Research – brief research projects into agency, work on
survey design and appropriate methodology
Previous Experience
- Lightworks Imaging – Marketing Manager, Jan 2005 – Dec
2006
- Discovery Healthcare Group – Marketing Intern 2004
- TBWA Hunt Lascaris – Strategic Planning Intern 2003
