Lee Collier
Søndre Ringgade 551TV, 8000
Aarhus C
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PROFILE
An outgoing and proactive marketing graduate, who has solid experience with content creation
and copywriting. As an ambitious individual, I am seeking a more challenging role, with more
responsibility within the industry. I am eager to expand my skill set and I am looking for an
opportunity where there is room to learn and develop. As a person, I am highly positive,
structured, with an eye for details. I have a natural ability to meet deadlines and truly enjoy
creating content.
EDUCATION-: Bachelor’ degree in Marketing and Management Communication (1-year exchange
program), School of Business and Social Sciences, Aarhus University, Denmark.
2015 - 2018: Bachelor degree in International Marketing, Glasgow Caledonian University-: Belmont House School (primary and secondary education), Glasgow.
WORK EXPERIENCE
DEC 2019-PRESENT- Texta Content Marketing Bureau, Junior Copywriter, Denmark.
● Researching and gathering information on complex topics and transforming them into
accessible and easy to read content.
● Writing blog posts, case studies, email flows, white papers, product descriptions and
e-books for brands like Zendesk, Accuranker, and OrganiCup.
● Working directly with clients to find a solution to their briefs.
● Writing linkbuilder articles and utilizing SEO techniques.
● Coordinating with graphic designers for illustrations
● Editing content for optimisation, spelling/grammatical mistakes, or structural errors.
● Brainstorming creative content ideas and strategies to meet accounts’ briefs.
● Translating content from Danish to English and adapting tone of voice/style for each
account.
APR 2018- APR 2020- AClass, Junior Customer Consultant (UK Market), Denmark.
● Answered a high volume of inbound sales enquiries concerning orders, billings, financial
invoices, other documentation etc.
● Assisted customers via telephone, but also through web chat and email.
KEY ACHIEVEMENTS:
● Professionally engaging with customers to tailor advice and recommendations,
increasing customer satisfaction rate by 60%.
● Meeting and achieving sales KPIs and increasing yearly sales by 10%.
DEC 2018- MAY 2019- Cobraid, Marketing Intern, Denmark.
● Advising managers on web trends and figures Editing existing material, and proofreading
for correct spelling, grammar, inserting SEO techniques etc.
● Explaining highly technical information in a simple, elementary way.
KEY ACHIEVEMENTS:
● Created easy-to-understand online content based on complex technology and software
topics, resulting in a 90% increase in social media engagement.
● Developed content for digital marketing, increasing campaign response rates by 20%.
JUN 2015-JUL 2017- Kurt Geiger, Sales assistant, Glasgow Silverburn.
● Providing exquisite service and building relationships with customers.
● Supporting company events and services.
● Meeting sales targets and managing stock.
● Communicating effectively with customers.
KEY ACHIEVEMENTS
● Achieved 99% customer service satisfaction in retail mystery shopper test.
NOV 2016- APR 2017- Retailwise A/S, Researcher, Glasgow Buchanan Galleries.
● Approaching members of the public.
● Encouraging the general public to complete short surveys on their in-store
● experience.
● Understanding and engaging with shoppers.
● Stimulating opinions and beliefs towards the client’s brand.
● Creating company reports and managing their statistics.
SEP 2013- JUN 2015- Debenhams, Sales Advisor, Glasgow Silverburn.
● Serving customers.
● Promotion of events, products and services.
● Ensuring high standards of product presentation.
● Handling cash and providing excellent service.
LANGUAGE
English: Native speaker
Danish: Working proficiency
