RESUME
lean.
Leandro Morera
UX & PRODUCT DESIGNER
Linkedin--
LANGUAGES
EXPERIENCE
Product Designer consultant | Freelance
2022-Present | Remote
Contribution
Led end-to-end design processes, including ideation, design, review, and
post-release feedback
Successfully collaborated with developers, product managers, and decisionmakers to deliver integrated solutions across multiple platforms
Analyzed customer pain points and business challenges to develop
effective design solutions
Designed enhanced user experiences for web and mobile
Delivered low, mid, and high-fidelity designs, collaborating closely with
developers during hand-off
Presented design concepts and decisions to stakeholders, ensuring
alignment with strategic goal
Facilitated Discovery workshops to clarify project goals, align stakeholders,
and streamline chaotic briefs
Managed client relationships and planned strategic roadmaps for effective
goal setting and progress tracking.
Key Achievement
Reduced back-office setup and menu management time by streamlining the
redesign of a B2B e-commerce platform for restaurants
Achieved a 1.5x increase in conversion rates and improved user satisfaction
by optimizing a marketplace in Paraguay
Streamlined a B2B restaurant portal's end-customer experience, integrating
checkout and delivery solutions
Boosted activation rates for a SaaS startup by enhancing the onboarding
and data privacy management process
Increased brand visibility and lead generation for a security and privacy
consultancy through a redesigned commercial website.
English: Fluent spoken and written
Spanish: Native
Italian: Intermediate
EDUCATION
Bachelor’s Degree in Industrial Design | National
University of Cordoba
CÓRDOBA - ARGENTINA | 2009 - 2015
CERTIFICATIONS
Growth - Engagement & Retention | (Reforge)
REMOTE | 2024
Product Led Growth | (Reforge)
REMOTE | 2024
Sustainable economies program | (PINE)
REMOTE - Latam | 2023
UX Design Master course | (UXDMC)
REMOTE | 2019
Design Thinking formation (D4H) | TU Delft
ROTTERDAM | 2017
Design thinking academy | IxDF
REMOTE | 2017
UX & Research Training | Nielsen Norman Group
REMOTE | 2017
UX/UI Design formation | Platzi
REMOTE | 2017
Takeaways
Honed my skills in working autonomously, leading end-to-end projects, and excelling in client management,
negotiation, and trade-offs to meet goals in resource-constrained settings.
EXPERTISE
Design
- | Buenos Aires
Sr. UX Designer | Mercado Libre
The largest e-commerce and fintech platform in Latin America, committed to
democratizing commerce.
Contribution
Owned end-to-end seller experience initiatives, acting as the main point of
contact for key stakeholders
Collaborated closely with product managers, researchers, and developers to
define strategy and prioritize effectively
Conducted user research and usability testing to inform design decisions
Delivered high-quality design solutions for desktop and mobile platforms
Designed scalable components to update the design system for new use
cases
Proactively streamlined workflows by creating documentation with visual
records of decisions to reduce redundancy
Trained and onboarded junior designers, ensuring smooth team
coordination and knowledge transfer.
Key Achievement
Achieved high adoption and satisfaction rates by launching a centralized
KPIs dashboard for marketplace sellers within three months
Reduced operational time for internal sellers by delivering a V1 pricing
optimization dashboard.
Takeaways
Enhanced my ability to uphold high standards in processes and deliverables while designing for large user
communities. Mastered cross-team collaboration and maintained a holistic view in managing projects with
multiple impacts and dependencies.
End-to-End Product Design • UX/UI Design •
Product Vision framing • Product definition • MVP
prioritisation • Prototyping • Hand-off and
Implementation guidance • Desktop & Mobile •
Problem Solving & Strategic Thinking
Research
User Research & Usability Testing • Qualitative &
Quantitative • In depth interviews • Surveys •
Product discovery • Competitor analysis • Heuristic
evaluations • A/B testing & experiments • Data
analysis • Task analysis • Personas • Journey
Mapping
Collaboration
Cross-Functional Team Collaboration • Decision
Making frameworks creation • Design critique •
Agile methodologies • Workshop facilitation •
Cross-functional teamwork • Stakeholder
management • Mentorship • Fast-Paced
Environment Adaptability
Project management
Roadmap definition & prioritization • Scope
management • Business Strategy • Project
planning and scheduling • Stakeholder
communication • Performance tracking and
reporting • Conflict resolution • Process
optimization
TOOLS- | San Diego
UX Designer & Researcher | Round Feather
Round Feather is an innovation consultancy specializing in Design Thinking and
strategic consulting, using creative and data-driven approaches to solve
complex challenges and drive client growth.
Contribution
Conducted interviews to uncover critical pain points, motivators, and unmet
needs in financial projects, extracting deep insights into human behavior
Developed Design artifacts (Journey Maps, Personas, Perception maps,
Benchmarks) to clearly articulate and communicate opportunities to clients
Owned the design and prototyping process, transforming insights into
concepts and validating them with target users.
Key achievements
Contributed to Service Design projects in the financial sector and Social Design
projects, uncovering insights for human-centered solutions
Identified barriers to 401(k) savings and created strategies to encourage
savings at key life stages
Streamlined the SMB loan process for Galicia Bank, enhancing client and
bank representative relationships
Enhanced the digital support journey for an NGO by mapping the entire
experience journey of women and partners during unexpected pregnancies.
Takeaways
Built a design vision grounded in human understanding and strategic thinking, creating high-impact
solutions through fieldwork and direct engagement, and bridging the gap between companies and real
human needs.
MENTHORSHIPS
Innovation mentor | Tekuoia
2023 - 2024 | Buenos Aires
Tekuoia is an innovation open platform from Argentina designed to foster
collaboration and creativity in solving complex challenges
Led design training sessions on Design Thinking, Sprints, Research
Methodologies, Product Discovery, and Design Strategy for innovation
mentoring programs
Facilitated workshops to help participants apply their knowledge to realworld projects, ensuring practical understanding.
Takeaways
Strengthened my mentoring and workshop facilitation skills, enhancing my ability to share knowledge,
support, and inspire others effectively.
Linkedin--
Design
Figma • Adobe Creative Suite • Creatie AI •
Flowmapp • Whimsical • Mockflow • Miro mind map
• Mural
Project management
Notion • Jira • Trello • Asana • Airtable
