Lawrence Matez

Lawrence Matez- Digital Asset Manager | Content Creator - lmatez.com Lawrence Matez Profile Dedicated Digital Asset Manager, Content Producer/Creator, and Digital Designer with a proven track record in digital content management, crafting compelling and engaging multimedia and static designs, and effectively executing marketing strategies. Demonstrates robust technical skills, a creative vision, and proficiency in leading projects from inception to completion. Skills Digital Asset Management Video Editing Motion Graphics Design Graphic and Digital Design Email Marketing Design Copywriting Marketing Strategy Execution Customer Engagement Cross-functional Collaboration Project Management Professional Experience January 2023 – present Content Creator, Video Editor, Motion Graphics Designer Steeped Coffee (Freelance, Remote) Produce advertising and product promotion videos for use on social media Logo animation Re-edit existing videos to repurpose on sales channels Digital Asset Management NovaBay Pharmaceuticals (Freelance, Remote) Produce advertising, product promotion, and ‘how-to’ videos for Avenova brand for use on social media, Amazon, YouTube Logo animation Digital Asset Management • • • • • • • March 2021 – December 2022 Digital Asset Manager, Digital Designer ThinOptics (Full-Time, Remote) Managed video, image, audio assets; naming, taxonomy, tagging, and distribution Designed and produced high-quality video and graphic content for websites, products, email marketing, social media, and subsequent sales channels Prepared digital assets for various platforms; ThinOptics.com, YouTube, Amazon, Instagram, Facebook, TikTok, Twitter Gathered, resized, and delivered assets meeting deadlines and quality standards Designed and deployed marketing emails/email flows via Klaviyo, driving customer engagement/sales with strategic targeting and A/B testing. Email flows boosted customer re-engagement 18% in the first 3 months Designed and created prototypes and mock-ups Collaborated with cross-functional teams to deliver creative and engaging designs Conducted routine maintenance and management of digital assets Addressed and solved complex issues in digital asset management and production Created, maintained, and continuously improved user best practices documentation to streamline workflows resulting in a measurable increase in brand operational efficiency Took designs from concept to execution, ensuring an effective user experience • • • • • • • • • • • April 2018 – present Crew, Post-Production, Graphic and Web Designer "Pat y Paco" Independent Film (Freelance, On-Location, Remote) Web design of movie site; http://www.patypaco.com Movie poster design On-set Second Unit camera operator Post production video/sound editing and VFX • • • • September 2012 – March 2017 Senior eCommerce Product Manager, Digital Designer Zoovy (Full-Time, Remote) Senior member of Client Support Team and Digital Designer Managed customer support issues via phone, email and support ticket system Graphic design of logos, icons, banners, marketing materials and website assets Digital Asset Management Identified and documented issues/bugs for engineers Database management Created and implemented standard operating procedures and best practices, leading to a 27% increase in team efficiency in resolving support tickets Managed product syndications to marketplaces; Amazon, Ebay, Rakuten, Google Contributed to company online Wiki of technical documentation/instructions • • • • • • • • • April 2009 – August 2011 eCommerce Manager Hookit.com (Full-Time, On-Site) Managed eCommerce products, operations and strategies. Oversaw daily operations for 33 brands, 4 affiliate systems and 3rd party vendors Contributed to 16% growth in 2010, 27% in Q1/Q2 of 2011 Managed notable brands; Monster Energy, Spy Optic, Scott USA, O’Neal Motocross Weekly, monthly, quarterly, yearly revenue reporting Digital Asset Management Responsible for driving user traffic to stores and accountable for revenue goals Developed ‘Hookups’ advertising feature allowing brands to offer special deals • • • • • • • • Software/Cloud Apps Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Acrobat, Audition, XD, Encoder, Express - Current Creative Cloud Subscription) Klaviyo | Shopify | WordPress | Frame.io | Canva | Figma | Dropbox | Box | Bynder Brandfolder | HTML/CSS | Google Analytics | Google Workspace | Google Docs | Microsoft 365 OBS Studio