LAWRENCE LADOMERY
Melbourne, Australia-
I am a seasoned marketing professional working
across strategy and execution, with strong
management, creative and technical skills.
lawrence.ladomery.com
linkedin.com/in/lawrenceladomery
SKILLS
EDUCATION
✔ Marketing
Product Marketing with a focus on B2B tech,
and experience across brand, content, SEO,
data, email marketing, and partnerships.
University of Wales Cardiff
B.Sc. Architecture
Welsh School of Architecture
UK
✔ Management & Ops
Managing digital projects big and small, BAU
work pipelines, and the teams that support
them.
✔ Technical & Platforms
Over 20 years of experience building websites,
and applications, implementing CRM, and
executing data-driven campaigns using
marketing automation platforms.
ROLE TYPES
COMMUNITY
MANAGEMENT
PRODUCT
MARKETING
PRODUCT
MANAGEMENT
✔ Design & Build
Hands-on the tools to design and build
websites and assets using WordPress,
Photoshop, Canva, and a number of other
design and no-code tools.
WORK CONTEXT
PRODUCT
DEVELOPMENT
DATA-DRIVEN
MARKETING
INDUSTRIES
MARKETING
TEAM
Tech
OWNERSHIP
/ CXO
Banking
Gov
PRODUCTION &
DEVELOPMENT
EXTERNAL
RESOURCES
Publishing
Edu
Agency
0
2.5
5
7.5
10
WORK RECORD
Aug '22 - CURRENT
FREELANCE
Jan ‘22 - Aug '22
TECH
Sep ‘17 - Oct '19
TECH
Mar ‘15 - Dec '17
AGENCY
Jun ‘11 - Feb '15
SOFTWARE
Aug ‘10 - May '11
AGENCY
Mar ‘09 - Aug '10
GOVERNMENT
Marketing Consultant
✔ Consulting with SMEs and agencies on strategy, operations and
execution
Marketing Manager - Convesio
✔ Established the Marketing function, lead a team of 5 and member
of leadership team
Marketing Manager - Network Dynamics
✔ As the first non-technical hire I was responsible for setting up and
driving the marketing function
Strategic Digital Manager - iGoDirect
✔ Established the agency’s digital operations capability working with
clients such as ANZ, APT Touring, Jemena, Haymes Paint and
Latitude Finance
Digital Marketing Lead - QSR International
✔ Manage the company’s digital marketing efforts and lead the
implementation of marketing automation capabilities
Digital Producer - Grey
✔ Produced digital work for TAC, Leggo’s, John West, and WorkSafe
Victoria
Web Adviser - Department of Justice, Victoria
✔ Managed the Gambling Licence's Review’s digital products leading
to the 2010 gaming licences auction
INTERNATIONAL EXPERIENCE - UK & ITALY
Internet Adviser - European Bank for Reconstruction & Dev.
Community Manager – Multex Investor Europe
Group Web Manager - BPP Professional Education
Senior Community Manager - FortuneCity Ltd
Founder / Product Manager – cityapartments.it
Web Producer - Net Resources International
