Lawrence Ladomery

Lite Edition XXXXXX Marketing MARCH 2022 | v2.0 XXXX MARKETING 2022 Laying a foundation for success FEB Q1 MAR APR MAY Q2 PLAN 2023 MARKETING OS JAN ACCELERATE ORIENTATION Our lead gen efforts are getting traction JUN JUL AUG Q3 SEP OCT NOV Q4 DEC XXXX MARKETING 2022 80 Getting to $XXX MRR by December 2022 ● 20 New Customers per Month ● Based on a conversion rate of 25% ● Via a combination of organic and campaign-based growth 40 1 JAN FEB Q1 MAR APR MAY Q2 JUN JUL AUG Q3 SEP OCT NOV Q4 DEC XXXX MARKETING 2022 Customer segments s with un er om st cu ts en gm Key se challenges ECOMMERCE EDUCATION PUBLISHING ENTERPRISE SCALES UPS AGENCIES ECOSYSTEM VIRTUAL EVENTS We also contribu te to the wider c ommunity ique scaling MEMBERSHIP SITES XXXX MARKETING 2022 Targeting the right companies & people ● Online businesses ● Generating at least $50,000 a month via their website ● Small teams - 10 to 30 people ● Outsourcing most of their their dev work ● Time poor. Looking for a trusted partner OWNERS ● ● ● ● Tech savvy Chasing high growth Busy, wants peace of mind Appreciates tech ROI MANAGERS ● ● ● ● Understands dev Outrouces complex work Needs 24/7 support Needs expert advice DEVELOPERS ● ● ● Internal or external Outsources hosting Can justify premium hosting to client XXXX MARKETING 2022 Solving our customer’s scaling challenges 1. SCALABILITY 2. PERFORMANCE 3. SCALEOPS We’ve disrupted the market with our container-based approach. XXXX is remains consistently fast as traffic spikes.. We are experts at scaling WordPress ● XXXX was conceived and built to solve the scaling challenge ● XXXX delivers performance at scale ● We offer true elastic scaling, both vertically and horizontally ● Designed without the performance bottlenecks of traditional hosting solutions ● Anyone can set up auto scaling in minutes ● Integrates with Cloudflare Enterprise to boost performance further That’s why we called our blog ‘XXXX’ ● We support hundreds of hightraffic WordPress and WooCommerce websites, addressing their unique scaling challenges ● 24/7 proactive monitoring and consultative support ● Dedicates support for scheduled scaling events XXXX MARKETING 2022 Understanding the buyer journey Emergency phase ! Websites that nee d to be migrated urgently to better hosting to solve th eir scaling challen ges. AWARENESS CONSIDERATION MARKETING CONVERSION SALES ONBOARDING USE RETENTION CUSTOMER SUCCESS XXXX MARKETING 2022 Fundamentals XXX MARKETING 2022 What do we do? - We use next-gen container technology to make it very easy, quick and affordable to scale WordPress and WooCommerce websites to handle thousands of concurrent users and transactions. Short answer - Long answer We make WordPress highly scalable. XXXX MARKETING 2022 Understanding who we are… Consultancy 23% Experts in all the technical and operational work needed to make WordPress scale WordPress Hosting That’s how the market defines us, but we’re much more than that. 8% Educators 12% We have stories to tell about how we solved WordPress scaling challenges. 57% Platform We are more of a IaaS provider than a traditional web host. XXXX MARKETING 2022 And where we fit in the market… XXXX XXXX MARKETING 2022 And how the market sees us… XXXX MARKETING 2022 Tactic Tip #1 Think of ourselves as experts & innovators XXXX XXXX MARKETING 2022 Our Marketing ‘buckets’ BUSINESS OBJECTIVES / BRAND GROWTH ● ● ● ● ● Content SEO Email Advertising Community PARTNERSHIPS ● ● ● ● Affiliates Agency Partners Solution Partners Evangelism BRAND ● ● ● ● ● Brand Development PR Thought Leadership Events Sponsorships Channels ● ● ● ● ● Industry publications Tech media WordPress news Specialist blogs Review sites MEDIA NETWORKS ● ● ● ● ● ● ● Communities of practice Associations Industry peers Social media Influencers WordPress ecosystem Events Customer ● ● ● ● Search Knowledge bases Subject matter experts Public resources RESOURCES XXXX MARKETING 2022 Tactic Tip #2 Go explore outside the WP universe! COMMUNITIES OF PRACTICE NICHE PUBLICATIONS SOLUTION PARTNERS ASSOCIATIONS XXXX MARKETING 2022 Planning ahead Q1 Q2 Campaigns SEO Webinars Whitepapers Podcast Partnerships Q4 FOCUSING ON LEAD GEN Advertising Content Q3 ECO M. EDU. MEM SITES VIRT EVE PUB AGE. ENT. SCA. UPS XXXX MARKETING 2022 Tactic Tip #3 Focus on the sweet spot KEY SEGMENT MAJOR PAIN UNIQUE SOLUTION XXXX MARKETING 2022 Marketing Ops – “This is the way” PLANNING PLANS MARKETING DRIVE FUNCTION FOLDER SUB-FOLDER To keep stuff organized SLACK COMMS RESOURCES GOOGLE DRIVE CLICK UP “If it’s not documented it doesn’t exist” APTLY CLICK UP COMMENTS