Lawrence Abbey
Marketing Manager
Tysons Corner, VA-
Experienced and energetic Marketing Manager with over four years of experience effectively managing
marketing projects from conception to completion. Adept in using digital marketing platforms to
increase sales and overall company productivity. Experienced in preparing and overseeing online and
print marketing campaigns, resulting in an increase in partner relations for the company. Adept in
monitoring and reporting marketing objectives, to maintain necessary internal communications within
the company. Pragmatic and result oriented, I am determined to build market presence in the next
company I join.
Areas Of Expertise:
Digital Marketing Strategy, Social Media Marketing, Customer Engagement, Lead Generation, Brand
Building, Web Analytics, Budgeting & Planning, Content Creation, SEO & SEM, Email Marketing, and
Copywriting.
Computer & Web Skills:
Microsoft Word, Excel, Adobe Indesign, Google Adwords, Google Analaytics, Hubspot, Salesforce, Bing
Ads, LinkedIn Ads, Wordpress, SeoMOZ, Constant Contact, and Mailchimp.
Authorized to work in the US for any employer
Work Experience
Marketing Manager
OneVoice Communications Inc. - Sterling, VA
October 2015 to Present
Responsibilities
B2B Marketing, SEO, SEM, Landing Page Optimization, Keyword Research, Competitive Landscape
Analysis,PPC management(Google adwords, Bing ads, Facebook ads, & LinkedIn ads), Lead Generation,
Social Media Management, Email Marketing, web analytics, Vendor Relation Management, and
copywriting
Marketing Intern
Googlejets - Atlanta, GA
February 2014 to November 2014
Web Content Management, Copywriting, Search Engine Optimization Management, Brand Awareness,
Social Media Optimization, Project Management, Blogging, Quality Assurance, and Email Marketing
Campaigns.
Education
Bachelor of Science in Psychology
Old Dominion University - Norfolk, VA
2015
Skills
SEO (4 years), Marketing Strategy (4 years), Google Analytics (4 years), Social Media Marketing (4
years), Indesign, Salesforce (4 years), Google Adwords (4 years), Facebook Ads (3 years), Linkedin Ads
(4 years), Digital Marketing, Wordpress
Certifications/Licenses
Google Adwords
November 2015 to Present
Hubspot Inbound Marketing Certification
September 2016 to Present
Google Analytics
November 2015 to Present
Assessments
Search Engine Optimization — Proficient
February 2019
Measures a candidate's ability to interpret online website performance metrics and understand search
engine optimization tactics.
Full results: https://share.indeedassessments.com/share_assignment/5bi46uul-5-w7tbb
Marketing Skills — Expert
February 2019
Measures a candidate's ability to understand your target audience and how to best communicate with
them.
Full results: https://share.indeedassessments.com/share_assignment/zmwmyallmyqqztmr
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued
development in any professional field.
