LAWRENZ
DELA CRUZ
DIGITAL PRODUCTIVITY PARTNER
Experienced and detail-oriented General
Virtual Assistant with a knack for
providing administrative and creative
solutions that elevate brands and
streamline workflows. Adept at turning
ideas into polished outputs and managing
responsibilities with resourcefulness and
a modern approach. Dedicated to helping
businesses, especially start-ups and small
businesses, achieve growth and success
through initiative, adaptability, and a
touch of creativity.
EDUCATION
VA BAR
Starter Training for Freelancing Course +
International Internship
July 2023 - November 2023
VIRTUAL ASSISTANT TRAINING PHILIPPINES
Facebook Ads & Marketing Master Class
September 2021
TECHNICAL EDUCATION AND SKILLS
DEVELOPMENT AUTHORITY
Events Management Services - National
Certificate - III
February - May 2021
NATIONAL COLLEGE OF BUSINESS & ARTS
B.S. in Business Administration,
Major in Human Resources
June 2014 - April 2018
EXPERTISE
CREATIVE EXPERTISE:
Graphic Design, Web Design, Ads, Printouts,
Brand Imagery
TECHNICAL SKILLS:
Administrative Assistance, Inbox Management,
Wix Site Maintenance, Google Business Profile
Management, Basic SEO
CORE COMPETENCIES:
Decision-Making, Problem-Solving,
Organization, Growth-Oriented, Communication
EXPERIENCES
FREELANCE VIRTUAL ASSISTANT
March 2021 - Present
Designed and managed visually appealing
websites using Wix, ensuring a seamless user
experience and brand consistency.
Created digital and print designs, boosting client
visibility and engagement across various
platforms.
Streamlined administrative processes, from data
entry to document management, making
operations more efficient.
Managed social media and email marketing
campaigns, improving client communication and
audience interaction.
Expanded into the hair salon industry, providing
specialized virtual assistance to help optimize
client management and scheduling.
CONCENTRIX
Customer Service Representative - Advisor I
July 2022 - July 2023
Managing incoming calls and inquiries.
Generating sales leads that develop into new
customers.
Identifying and assessing customer needs to
achieve satisfaction.
SUNTRUST PROPERTIES INC.
Accredited Property Specialist
March 2021 - November 2022
Direct selling of real estate properties (such as
condominium units and house & lot properties).
Creating advertisement materials for on-site and
online marketing.
BINANGONAN CATHOLIC COLLEGE
Department Secretary
January 2019 - July 2022
In charge of students' academic records and
activities specifically those pertaining to
admission, registration, graduation, and other
circular matters.
Also acts as the official repository of records
pertaining to curricula, minutes of faculty
meetings, registration data, faculty service
records, and other academic information of
the college.