Lavish Kanugo

Lavish Kanugo, Sr. SEO Executive – MoreYeahs IT Technology Pvt. Ltd. 217, Satellite Township, Bijalpur, Indore, Madhya Pradesh 452012 https://www.moreyeahs.com/ | - Professional Summary Highly experienced Sr. SEO Executive with 5 years of experience in e-business optimization and search engine optimization. Proven track record of driving successful SEO campaigns to increase website visibility, traffic, and rankings. Expertise in keyword research, content optimization, link building, and SEO analytics. Adept at working collaboratively with clients and content writers to ensure SEO strategies are implemented accurately. Passionate about staying current with the latest SEO trends and techniques. Core Competencies ● ● ● ● ● ● ● Search Engine Optimization Design on Canva Social Media Marketing and Optimization Social Paid Advertising Top-Notch Personal Branding Clear Communications & Reporting Online Reputation Management ● ● ● ● ● ● ● WordPress Excel Email Marketing Google Ads and PPC Conversion Rate Optimization Google Looker Studio Google Tag Manager Specialties ♦ Problem Solving ♦ Team Work ♦ Time Management ♦ Strategic Planning ♦ Data Analysis ♦ Result Driven Marketing Actions Plan Creation ♦ ECommerce SEO ♦ Local SEO ♦ Error free Facebook, LinkedIn and Google Ads Creations and Launching ♦ Buyers Persona Creation ♦ In-depth keyword research ♦ Tracking and analyzing website traffic flow ♦ Client Handling ♦ SEO Audit Report Creation ♦ On Page Optimization ♦ Link Outreach ♦ Creations of Monthly Reporting for Clients with Google Looker Studio Tool ♦ Link Building on High-Quality Sites ♦ Keyword Research ♦ Competitor Backlinks Creation ♦ Ads Content Creations ♦ Image Creation and Optimization Digital Marketing Certifications ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● SEMRush Academy Certification - Technical SEO course with Bastian Grimm (2023) SEMRush Academy Certification - Local SEO Course with Greg Gifford (2023) SEMRush Academy Certification - Keyword Research Course with Greg Gifford (2023) SEMRush Academy Certification - On-Page and Technical SEO Course (2023) SEMRush Academy Certification - Backlink Management Course with Greg Gifford (2023) SEMrush Academy Certification - Competitive Analysis and Keyword Research Course (2023) SEO FOR Beginners Certificate by Yoast SEO Academy (2022) Introduction to Digital Marketing by Great Learning (2022) SEMRush Academy Certification - SEO Fundamentals Course of Greg Gifford (2022) Google Ads Search Certification (2022) Google Analytics Certification (2022) Google Shopping Ad for ecommerce Business (2022) Microsoft Advertising Certified Professional (MACP) (2021) Google Analytics For Beginners Qualification Certificate (2018) Digital Marketing Fundamentals Qualification Certificate (2018) Google AdWords Qualification Certificate (2018) Digital Marketing Course Certifications from Future Multimedia (2018) Education Bachelor of Engineering in Electronics & Communication from Acropolis Technical Campus - Indore, MP India Experience MoreYeahs IT Technology – Indore, India September 2020 to Present Sr. SEO Executive ● Worked on all digital marketing activities including web analytics, Google Tag Manage, and Google Looker Studio. ● Increased a website organic traffic from 10 to 10K through SEO by implementing the industries’ best practices on a website. ● Hands-on experience in SEO (interlinking for keyword optimization for organic search results). ● Created and implemented complete SEO strategy for client’s including on-page and off-page optimization, Content Marketing, Social Media Optimization, video marketing, blog promotion, content optimization, and Schema creations of different types. ● Worked on PPC campaigns Like Google Ads, Facebook Ads & LinkedIn Ads. ● Provided monthly reporting on all online marketing channels and measure ROI, traffic, conversions, CTRs, and other analytics. ● Traffic analysis, visitor tracking, and preparing reports for an assigned website using web trends and Google Analytics. ● Monitor the online presence of the company’s brand and engage with users, to get the perfect customer persona and to pitch potential customers. ● Analyzed, conducted post-event evaluations and prepared reports to determine how future events could be improved after the campaign ended. SNV Services – Indore, India Feb 2018 to August 2020 SEO Executive ● Worked closely with the marketing services leader, marketing services consultant, and other marketing professionals to develop and execute SEO campaigns. ● Created SEO campaign for complex media website. ● Created SEO Audit and On-Page SEO Suggestions reports for prospects. ● Prepared month-over-month reports in easy-to-read format. ● Developed optimization strategies that increased search engine rankings. ● Provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals. ● Used over 15 link building techniques to increase the authority and SERPs visibility of the websites. ● Optimized content to increase the organic traffic of the website. ● Internally linked the pages / posts to drive the link juice flow to the key pages. ● Remained knowledgeable about the ever-changing SEO landscape. ● Collected and analyzed SEO related data from multiple sources, including: Google Analytics, Google Search, Moz, SE Ranking, Google Trends, etc. ● Implemented the best local SEO techniques to rank the sites in Google 3-Pack. Some of My Recent Accomplished Projects: Project #1 Industry: Real Estate: Project: Increase Organic Search Traffic for a Real Estate Website Responsibility: Plan and implement an SEO strategy to increase the website's organic traffic through the Google search engine. Description: Created a result-driven SEO action plan and did extensive keyword research to identify high-potential search terms, optimized website content for these keywords, and built high-quality backlinks to the site. With these techniques, I have increased the website traffic from 200 to 10,000 per month. Project #2 Industry: Food Delivery Project: SEO for a Food Delivery App Responsibility: Increase the Downloads of the App and improve the keyword’s positions. Description: Conducted keyword research, optimized app store listings, and build high-quality and relevant backlinks to improve search visibility. This resulted in a 25% increase in app downloads and a 20% increase in user engagement. Project #3 Industry: Moving House Project: SEO and Local SEO for a Moving Company Responsibility: Created and implemented an SEO strategy to increase the online presence and lead generation for a moving company. Description: Did website audit, fix technical and on-page issues, conducted local keyword research, and build high-quality local and relevant backlinks to improve the company's search rankings. This resulted in a 30% increase in organic traffic and a 15% increase in new customer orders. Project #4 Industry: Fitness Project: SEO for a Fitness Studio Responsibility: Build a strong SEO strategy to increase online visibility and lead generation for a fitness studio. Description: Analyzed website on SERanking and find and fix the technical SEO issues and researched keywords and built highquality backlinks to increase the keyword's positions in the SERPs. This resulted in a 35% increase in organic traffic and a 10% increase in leads. Project #5 Industry: Healthcare Project: SEO for a Dental Clinic Responsibility: Find new keywords with good search volume and low difficulty score to improve online visibility and attract more leads. Description: Conducted keyword research, optimized website content, and built high-quality backlinks to improve the clinic's search rankings. This resulted in a 20% increase in organic traffic and a 12% increase in website leads. Publications https://www.seoblog.com/how-to-fix-common-seo-problems/ https://www.seoblog.com/custom-website-development/