Lavanya Iyer

LAVANYA IYER |-| Markham, Ontario | LinkedIn |- SUMMARY A product manager, a clinician and a strategist with experience in launching, growing and optimizing digital products and services. Very passionate about solving challenges to enhance user adoption, experience and satisfaction. Consistently recognized for driving vision, consensus, and collaboration to manage multiple projects, launch new products and services, achieve consistent growth and enhance user experience. Skilled in navigating through uncertainty to achieve favorable outcomes SKILLS Product Management | Project Management | Strategy | Business Transformation | Process Improvement | Change Management | Business Case Development | Value Stream Mapping | Business Requirements Gathering | Cost & Efficiency Analysis | Customer Segmentation | Teaming & Coaching | Finance | Electronic Health Records | Market Development and Intelligence | Power BI | Microsoft Office | Azure DevOps | Miro WORK EXPERIENCE MINDBEACON Toronto, ON Senior Product Manager – Product Management 05/2021 - present • Led the product strategy, roadmap and operations for Digital Cognitive Behavioral Therapy product delivering mental health services to 30,000 Canadians • Analyzed 500+ user feedback and challenges, and introduced OKRs to the organization that helped drive priorities, organize projects and launch several capabilities that improved CSAT scores by 50%, and increased margins by 5%. Introduced data driven monitoring of key metrics to measure product success and reach • Collaborated across product, data, engineering, clinical, sales, marketing, legal and finance and recognized for consistently driving consensus among stakeholders and for enabling growth of the product and the organization. Co-managed the product backlog with timely prioritization and tradeoff evaluation • Developed go-to-market strategy to penetrate new markets and new segments and gain new referrals. Created goto-market materials and sales reference documents. Introduced new processes for clinical-product co-design for new features. Built an interim process to collect outstanding revenue over $10,000 caused by a tech error • Assisted with discovery and research of navigational challenges faced by clients and clinicians. Identified key focus areas for improvement in information architecture especially layout and structuring of resources for clinicians and clients. Guided UX research and product design teams to build initial frameworks to solve challenges with largest impact. Created a training video for new clinical hires that helped them understand differences in patient and clinical views of the platform. • Co-led discovery and research to launch a navigation service for patients to enable better decision making, choose the right therapy and to assist with benefits coordination. Partnered with sales and marketing to pilot the service with two employer groups • Analyzed data to understand top treatment programs utilized by clients at MindBeacon. Leveraged this data to steer revisions to content, clinical redesign and eligibility questionnaire to improve client engagement by 25% • Reviewed monthly P&L with finance and identified opportunities for revenue and cost improvements • Conceived and led the development of new product features that increased client conversion by 70% through the client funnels • Identified, analyzed and mapped complex manual processes that impacted time to value for clients. Headed the discovery of the problem, researched and validated user needs, analyzed time taken and operational impact and guided development of initial designs for the solution. Collaborated with UX designers and engineers and enabled automation of several processes through introduction of new product capabilities that improved the time to value for clients by 80% • Identified and quantified different sources of potential risks to compliance with HIPAA privacy and security requirements. Led the business case and impact analysis and prioritized the initiatives to be completed in Q3 2021. Headed the discovery, business requirements gathering and use case development to enable launch of new 1 LAVANYA IYER |-| Markham, Ontario | LinkedIn |- • capabilities that helped achieve 100% compliance. Notable achievements: launch of automated emails, improvements to messaging UI that were at very high risk of non-compliance with privacy laws Introduced new time-based pricing models that helped align clinician time input, clinical outcomes for clients with efficiency ALLSCRIPTS Toronto, ON Project Manager – Product Strategy 08/2019 – 04/2021 • Led strategy and development of Allscripts Hospital and Health Systems Product and Services portfolio worth $350M. Guided strategic plans for cloud-based product lines and services. Governed and managed products through their entire product lifecycle end to end, ensured up-to-date product documentation, and co-led product and service launches • Assisted with new solution development geared to launch Allscripts Community Health System Electronic Health Record (EHR), a cloud-based EHR, including business case development, target market assessment, market opportunity, solution modules selection, subscription-based pricing, competitive market assessment, and development of financial model to host the solution on public cloud. This solution is intended for community hospitals with beds ranging from 40-200. Co-led growth and expansion initiatives of Allscripts interoperability platform by introducing availability of tiered model of the solution for the community hospital market • Partnered with all corporate functions including product, development, finance, sales, marketing, and services to deliver a rigorous, growth-focused demand and bookings plan to increase year over year bookings by over 10% • Developed new processes and frameworks to define objectives and scope of services, metrics and Key Performance Indicators, outcomes and to track them over time to analyze Return on Investment (ROI) and enable rationalization. Influenced investment/divestment decisions. Accelerated new service offerings from ideation stage to launch and go-live worth $10M. • Identified dependencies and synergies between product and services and eliminated roadblocks to enable selling new value-add services worth $4M impacting the 2021 bookings plan Management Consultant (for Allscripts) – Corporate Strategy and Program Management 08/2017 – 08/2019 • Led digital transformation efforts for EHR and Population Health Management Solutions. Migrated solutions from hybrid to public cloud deployments, capturing over 30% in infrastructure savings using market, proforma and competitive analysis ERNST & YOUNG LLP Houston, TX Senior Consultant – Healthcare Strategy and Operations 08/2013 – 05/2016 • I worked as a senior consultant in the healthcare strategy and operations practice working with payors, providers, healthcare technology organizations and led projects focused on process redesign, growth initiatives, population health strategy, investment/divestment decisions, vendor selections, interoperability redesign efforts and compliance projects HIGHMARK BLUE CROSS BLUE SHIELD/ALLEGHENY HEALTH NETWORK Administrative Resident – Planning and Process Design Pittsburgh, PA 05/2012 –08/2012 EDUCATION THE PENNSYLVANIA STATE UNIVERSITY Master of Health Administration NAIR HOSPITAL DENTAL COLLEGE Bachelor of Dental Surgery State College, PA Mumbai, India 2