LAUTARO MARCOS ALONSO
DIGITAL MARKETING & BI ANALYST
Birthdate: 29/03/1996
Email:-Phone: -
Location: General Pacheco City,
Buenos Aires, Argentina
SKILLS
Data Management
And Analysis
Digital
Marketing
Business
Administration
Soft
Skills
SQL, Power BI, Data
Studio, Python (learning),
MS Excel (advanced),
MS Access (intermediate),
Google Analytics
Mailchimp, Google Ads,
Facebook Ads,
Inbound Marketing,
Affiliate Marketing,
Audience Segmentation
KPIs, Costing, BSC,
Business Models,
Budget Optimizing,
Project Management,
Strategic Planning
Data Driven, Adaptable,
Analytical, Innovative,
Problem-solving oriented,
Long term thinker,
Methodical, Resourceful,
Entrepreneurial
EDUCATION
2014 - 2018
Bachelor of Science in Industrial Management (Business Administration)
GPA: 8,54 / 10 | Technical National University - General Pacheco
CERTIFICATIONS
2020
Remote Working Course
WorkSmart (own development) - Online
2019
Importing & Cleaning Data with Python
Datacamp - Online
2019
Introduction to SQL
Datacamp - Online
2019
Python Programming
Datacamp - Online
2019
Joining Data in SQL
Datacamp - Online
2018
Management Course
IDEA Business School - Buenos Aires
2018
Advanced Google Analytics Course
Google Analytics Academy - Online
2018
English C1 Advanced - 64/100
EF Standard English Test - Online
2017
Digital Marketing Course
IAB Spain - Online
LAUTARO MARCOS ALONSO
DIGITAL MARKETING & BI ANALYST
Birthdate: 29/03/1996
Email:-Phone: -
Location: General Pacheco City,
Buenos Aires, Argentina
WORK EXPERIENCE
2020 - presente
Co-Founder & Content Manager
WorkSmart
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Strategic Management for the project. Content development (courses, videos, articles) about remote
working and new digital work trends. Marketing strategy (paid & organic) and media mix.
More than 1000 subscribers in our newsletter, acquired through conversion-oriented ads.
2019 - present
Digital Marketing Analyst
Pipol Hub
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Data analysis focused on finding our client’s target audience, optimizing their marketing budget and
improving their website performance. Data extraction (Supermetrics), modeling (Google Sheets),
visualization (Google Data Studio) and insights offering for both local and international businesses
Worked with recognized, world-wide brands such as Samsung, Assist Card, Coppel, Bodog and Weber,
among others
Standardized and improved operations by developing templates and establishing best practices both in
the Analytics and in the Operations teams
2018 - 2019
11 months
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Web Entrepreneur (Content, SEM, Social Media)
Self Employed - Fisick.com
Built a blog & e-commerce site with WordPress, launching an e-book based online business
Learned to optimize budgets and audiences in Facebook and Google Ads
Developed a content strategy on Social Networks, blog and an email automation series on MailChimp to
teach users how to improve their bodies according to their current body type and goals
2016 - 2017
1 year, 1 month
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Quarcon SRL
Doubled our publisher network, increasing from 7 to 15 active partners. Added social network chatbots via
Manychat. Also tried to include programmatic display, push-notifications and pop-unders without success.
Maintained the company’s ROS during an exchange rate crisis (nearly 50 loss of local currency value in
two months) by negotiating lower payouts with our international partners and leveraging local traffic
Built an integrated Excel dashboard, achieving an easier and more precise track of the company’s metrics
2017 - 2018
1 year
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Performance Marketing Analyst & Affiliate Manager
Business Intelligence Analyst
Productos Petroquímicos San Martín S.A.
Successfully implemented MailChimp as a way to massively communicate with customers
Increased sales by up to 30% by assisting planning for a promotional marketing strategy, combining email
marketing and sales representatives. We directed our efforts towards customer retention and reactivation,
measuring LTV and Activation Coefficient (active / total customers)
