Experience
Head of Marketing – Jobbatical - Aug 2016 – Present
Hired to lead the marketing department for jobbatical.com Managed a $1.5MM budget
and team of five marketers. In the first quarter of employment we revamped our
approach to advertising and content to increase monthly traffic more than 300%.
Digital Strategy Manager / Consultant – Mag+ (Bonnier AB) - Aug 2014 – July 2016
Managed digital strategy, website, and magplus.com development team. Created
SEO-optimized content and marketed it to increase B2B leads. Conducted A/B tests to
improve the sales cycle. Reeled in 4x more leads per person than any other
department in the company, including sales.
Managed international AdWords, Bing, and Yahoo! paid search campaigns. Improved
efficiency to lower CPM and increase conversion rates. Honed the accounts to bring in
20% more leads per month with the same budget.
Head of Product – niche (acquired by Twitter) - Apr 2014 – Aug 2014
Headed up the technology platform for the launch of niche.co, a startup that hit
$2,000,000 in revenue in 3 months and was acquired by Twitter in one year.
Successfully organized and clarified data for thousands of users across 23 separate
APIs so brands could partner with content creators who resonate most with their target
audiences.
Head of Data & Analytics – Bedrocket Media Ventures - Mar 2012 – Apr 2014
Product lead for custom, real-time analytics dashboard. Dashboard provides
production and marketing teams with signals and insights to enable timely strategic
decisions. The mobile responsive web app tracks engagement, momentum and growth
across YouTube and other social platforms.
Responsible for tracking, insights and reports across website, three core YouTube
networks and 100+ partner channels in fashion, comedy and action sports.
Recommendations contributed to an average 19% month-over-month growth and the
fastest growing action sports property on YouTube.
Developed custom KPIs and signals to drive stronger growth and engagement with the
company’s portfolio of brands. Produced semi-automated visual Excel reports using
Lauren Proctor
DIGITAL MARKETING INNOVATION STRATEGIST
Visual Basic to evaluate and clearly communicate effectiveness of paid spend.
Recommendations produced more engaged viewers and reduced CPC 6%.
Summarized quarterly performance across 100+ multichannel portfolio properties and
analyzed data to prepare presentations for Bedrocket’s investor meetings.
Marketing Communications Lead – L2 Think Tank - Aug 2009 – Feb 2012
As the third hire at L2, was responsible for growing digital presence of the luxury brand
consultancy. Within two years the website targeting digital marketing executives of
luxury brands, consistently attracted 12K+ organic, unique visitors per month.
Served as website manager, content strategist, and writer/editor of L2 Think Tank’s
blog. Developed blogger and press relationships to achieve increased exposure.
Managed social media presence across digital channels, including tweets, custom
Facebook apps, and Facebook advertising.
Managed international AdWords campaigns and internationalization of digital brand
collateral. Contributed to email marketing template strategy and development.
Generated monthly analytics recommendations to fuel growth and opportunities across
digital properties.
Additional Experience
Founded Digital Marketing Consulting Firm - 2009 - Present
Founded a consultancy in 2009 to field word of mouth marketing referrals. Ended up
with a company that employed as many as seven contractors at any given time. Grew
a client roster including brands such as LOFT, FLAMA (Univision) Rebecca Taylor, Virgin
Airlines, Fabletics, New York Sports Club, Brand Keys, Sales Graphics and Custom
Show, ValleyCrest Companies (now BrightView), Jain Irrigation, Maiyet, Moz, Naadam
Cashmere, LeMystere, CuddlDuds, OnGossamer.
Public Speaking
Presented at conferences and served on panels internationally. Topics include strategic
601 East
20th
Street, 13E New York, NY 10010 LP-32.com-
2
Lauren Proctor
DIGITAL MARKETING INNOVATION STRATEGIST
and tactical lessons in marketing as well as inspirational content. Select speaking
history includes American Express employee training sessions in NYC, New York
University Stern School of Business, E-nnovation conference in Poland and the
GNYAVA Conference (for New York State Hospitals).
NCAA DI Assistant Softball Coach – Columbia University - Aug 2008 – Aug 2010
NCAA DI Volunteer Assistant Softball Coach – Fairleigh Dickenson University –
Nov 2015 - Sep 2016
Education
MA, Gallatin School of Individualized Studies – New York University, New York, NY
2008 – 2010
Designed a cross-disciplinary program that examines the human and social
implications of the rise of digital from a brand perspective.
BA English, BA Journalism – University of Massachusetts, Amherst MA
2004 – 2008
BA English, BA Journalism, Minor in Spanish. Graduated Summa Cum Laude from
Commonwealth Honors College. Earned Kappa Tau Alpha honors in the Journalism
School. Two-Time ESPN Academic All-American Softball Player with Multiple Top 10
Records. Awarded University of Massachusetts Senior Athlete of the Year.
English Study Abroad – University of Oxford, Trinity College, Oxford, England - 2007
Scholarship recipient for honors English study at University of Oxford.
Continuing Education
Web Development (HTML, CSS, JavaScript, Ruby on Rails) – General Assembly
Sep 2012 – Jun 2013
Excelled in the Introduction to Web Development course. Merits as a student led to
being hired as a Developer in Residence / Teacher’s Assistant position for General
Assembly’s 12-week, full-time Web Development Immersive Program (WDI).
601 East
20th
Street, 13E New York, NY 10010 LP-32.com-
3
