Lauren Monser

LAUREN MONSER - •-• linkedin.com/in/laurenmonser PROFESSIONAL EXPERIENCE Social Media Manager/Digital Marketer/Graphic Designer September 2016 – Present (Contract) ● Creates compelling social media posts designed to cater to unique niches of clients while promoting audience engagement, brand awareness, and industry knowledge. ● Manages content on popular social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and X (Twitter) while adapting strategies to fit each platform's unique dynamics. ● Monitors data, provides valuable insights, and utilizes analytics to fine-tune strategies and optimize performance. ● Maintains strong, consistent communication with team members and clients, ensuring alignment with branding guidelines and project objectives. ● Oversees the online presence of multiple clients with the goal of maintaining a strong and consistent digital footprint across various platforms. ● Creates and maintains customized social media calendars for each client, aligning content with marketing goals and industry trends to maximize engagement and reach. ● Engages in research to build knowledge about a variety of industries and create tailored content that resonates well with target audiences. ● Builds meaningful relationships with clients to ensure successful communication, trust, and a deep understanding of their objectives. Social Media Content Writer July 2017 – August 2023 Thryv ● Crafted engaging and business-appropriate social media posts for Thryv clients, encompassing a wide array of content types, including calls-to-action, news updates, historical anecdotes, FAQs, inspiring quotes, and visually appealing infographics. ● Worked hard to capture the unique voice of each client to ensure that all posts resonated with their audience as if they were created by the business itself, fostering trust and authenticity. ● Diligently followed the DexHub Social Pro/Premium Writers Guide to maintain consistency and quality in content, aligning with client preferences and industry standards. ● Boosted social media engagement by writing posts that generated interactions, discussions, and meaningful connections between clients and their audience. ● Generated content in batches of 12, 14, or 20 posts while consistently meeting deadlines to provide clients with a steady stream of engaging, on-brand material. Social Media Content Developer and Community Manager September 2016 – June 2017 Healthline Media ● Spearheaded the development of targeted social content on Facebook to drive substantial traffic growth for Healthline by aligning content with audience interests and needs. ● Managed a total of 13 Facebook communities, with duties including content scheduling, proactive engagement, and real-time responses to user comments and inquiries with the goal of fostering vibrant and supportive online communities. ● Identified top trends in the health and wellness industry to influence content strategy and aim for an increase in audience engagement. ● Researched the top trends within each Facebook community, ensuring content relevancy and resonance with diverse audience segments. ● Created weekly social media reports that presented page growth metrics, community performance insights, and major trends to the editorial team to enable data-driven decision-making as well as strategy changes. Social Media Content Creator and Strategist February 2016 – September 2016 Ooh La Laa Hosiery ● Developed engaging content for Pinterest, Tumblr, and Instagram to effectively target diverse audiences on all three platforms. ● Collaborated closely with supervisors to conceptualize and execute a results-driven social media strategy, aligning content creation with overarching marketing goals. ● Performed extensive analysis of the fashion industry, specifically focusing on consumer preferences and styling trends related to hosiery. Social Media Writer June 2015 – January 2016 Revolution Tilt ● Researched each client to gain a comprehensive understanding of their unique brand voice and write content that resonates with their target audience. ● Effectively communicated and coordinated with the team through virtual platforms, including Slack and Teamwork, ensuring seamless project management and alignment with team objectives. ● Utilized Sendible to efficiently schedule and manage social media posts for each business, optimizing content distribution and engagement strategies. Social Media Manager June 2012 – May 2015 Lacquerous ● Authored engaging articles for the Lacquerous blog to bolster the brand's online presence by providing valuable insights and information to the audience. ● Daily updates and active management of Lacquerous' Twitter, Facebook, Instagram, and Pinterest accounts to ensure a consistent and vibrant online presence. ● Collaborated with Lacquerous founders to advise on inventory selection, contributing to a more compelling and market-responsive product lineup. ● Conducted extensive research within the fashion and beauty industries to stay at the forefront of emerging trends ● Compiled weekly recaps analyzing post performance, identifying the most successful content strategies, and leveraging data-driven insights for ongoing improvements. ● Successfully increased Lacquerous' fanbase, amassing over 1,000 Twitter followers, 2,000 Instagram followers, and 3,500 Facebook fans, significantly expanding the brand's online reach and engagement. EDUCATION Academy of Art University, San Francisco, CA Bachelor of Fine Arts, Fashion with an Emphasis in Fashion Journalism -