GRA PHIC DESIGNER
WORK EXPERIENCE
Lead Graphic Designer, Thermacell Repellents, Inc. Remote. NOV 2022 - Present
• Working directly under the SVP of Global Marketing to implement refreshed brand identity creative concepts,
photography, typography, color and design systems across all mediums.
Lauren
Miller
C O NTA CT
• Worked diligently with select internal Brand Heart team and external agency to utilize institutional knowledge
and creative vision toward developing brand refresh concepts and visual identity materials.
• Dedicated Brand Heart Project liaison to core business graphic design team and DTC team, within recently
reunified marketing department.
• Provide creative direction and articulate strategy from Executive Leadership to design, web, and email teams to
ensure best-in-class quality and adherence to new brand standards.
• Review teammates’ ecommerce, advertising, and packaging design proofs in workflow and deliver feedback.
• Continued full project lifecycle support for LIV® Installed Systems and the Direct to Consumer team.
Graphic Designer, Installed Systems and DTC, Thermacell Repellents, Inc. Remote. MAY 2022 - NOV 2022
--mountaindogdesigns.com
• Internal creative lead for conceptualization, design and implementation of strategic, on-brand solutions for
digital and print marketing materials supporting LIV® Installed Systems and the Direct to Consumer team.
• Created short-form video and static in-feed social media content for multiple LIV campaigns and base business
promotions, driving 67% of website traffic in 2022 with 204% ROAS from retargeting ads.
• In-housed dedicated graphics support for email marketing. Redesigned and standardized new look and feel,
Nashville, TN
E D U C AT I O N
Bachelor of Fine Arts
supporting email workflows overhaul and transition to Hubspot, resulting in 135% lift in email sales in 2022.
Templated newsletter, welcome, promotions, and post-purchase workflows. Generated all graphics and copy.
• Created template and multiple graphics for home page carousel content to facilitate consumer journey.
Saint Anselm College MAY 2013
Manchester, NH
Associate, Graphics and Digital Art, Thermacell Repellents, Inc. Bedford, MA. JAN 2020 - MAY 2022
• Lead the implementation and organization of digital asset management tool, Canto, enabling a range of
stakeholders to easily access thousands of assets to drive visual impact across consumer touchpoints.
SOFTWARE
• Developed creative for social media ad campaigns with A/B approach, resulting in 40% lift in ecommerce sales
Expert
Advanced
Adobe CC
Illustrator
InDesign
Lightroom
Photoshop
Adobe Acrobat
Adobe Illustrator
DAM
Canto
Microsoft
Office 365
PM Software
Lytho
Web
Wix
Wordpress
Intermediate
Hubspot
HTML
PM Software
Asana
Workfront
Web CMS
Dato
SUMMARY
x 10 years of professional experience
ranging from agency to in-house B2B,
consumer goods, advertising, regulatory
compliant packaging, tech, DTC
x Well-developed sense of visual
hierarchy, branding, layout, typography
x Exceptional attention to detail and
organization amidst continually shifting
priorities and concurrent deadlines
x Strategic and fastidious approach to
asset creation with focus on KPIs
x Excellent verbal and written
communication skills
x Highly coachable complex thinker, very
receptive to feedback
x Energetic work ethic and proactive in
problem resolution
x Committed to personal health, wellness,
and growth, with an innate desire to
help others
PERSONAL INTERESTS
in 2020. Participated in analysis of A/B tested creative results in order to optimize ad performance. Enabled the
in-housing of ad creative for a multi-million dollar seasonal digital ad campaign.
• Created new Amazon content brought to consumer testing, contributing to 149% lift in direct to consumer sales
in 2020. Conceptualized new brand identification FMOT icon for redesign of on-pack branding.
• Designed, reviewed, and formatted packaging projects during urgent EPA regulated production campaign, with
meticulous attention to regulatory compliance, detail, consistency, and branding.
• Helped facilitate a nimble ad campaign by generating real time content to move focused line of product in
response to inventory problems. Generated high impact creative with agility.
• Played a leadership role in researching and implementing a new production art workflow solution, including
process redesign resulting in increased capacity, throughput quality, and accuracy including reductions in error
rate and liability.
• Maintains thorough file organization and focus on streamlining process, increasing productivity, and seizing
value-add and conversion opportunities to support rapid growth of corporation.
Founder, Artist, Mountaindog Designs. Remote. APR 2018 - Present
• Provides freelance graphic design, illustration, photography, and creative copy for a wide range of clientele and
project requirements. Identifies client goals to optimize creative impact.
• Design work includes logo creation and branding, printed promotional materials, print and digital ads, digital
graphics, vehicle wraps, bridal and wedding invitations, custom illustrations in multiple mediums, etc.
• Photography work includes retouching; editing; portrait, engagement, maternity, real estate, and events.
Graphic Designer, Photographer, Connection IT Solutions. Merrimack, NH. SEP 2014 - AUG 201 9
• Assisted in and developed creative strategies and material from conceptualization through execution, while
adhering to deadlines, budget, internal processes, and branding guidelines across all Connection’s subsidiaries.
• Projects included heavy catalog work, web banners and ads, web page graphics, internal company resources,
social media ads, blog graphics, digital displays, infographics, presentations, posters, backdrops, trade show
banners, brochures, custom signage, flyers, t-shirt graphics, and more spanning both digital and printed media.
• Assisted in web redesign and corporate rebranding project by creating and updating a multitude of assets.
• Photographer for company events and employee headshots, and assisted in unique photography projects to
support internal campaigns, sales incentive programs, and corporate initiatives.
Account Manager/Graphic Designer, Burke Advertising. Bedford, NH. SEP 2013 - SEP 2014
• Agency representative to clients. Completed clients’ requests for product orders, e-blasts, TV and radio scripts,
press releases, social media and blog posts, website updates, web banners, business cards, flyers, website
graphics, mailers, brochures, folders, packets, newsletters, posters, and ad copy.
