Lauren King

Managing all areas of the brands and specific products, such as, but not limited to, performance, target tracking, forecasting, promotions, advertising. Project management is a key part of the role as we work cross-functionally on a day to day basis to ensure all innovation, campaigns, etc. are implemented timely and accurately. Prepare and present sales reports biweekly. Track and analyse competitor data. Create all design and product briefs. Copywriting for on pack as well as for digital campaigns, articles, advertisements and activations. Approval of all brand works before they go live. Work closely with R&D and quality teams. Initiate cost-saving exercises. Travel for various brand-building activations.