Lauren Chipman

SUMMARY I'm a people-focused content guru with more than seven years' experience in content operations with a focus in SEO, website management, UX, SEO, and project management. I want to improve the customer experience while intelligently tackling business goals and fostering a fun team environment. LAUREN CHIPMAN WORK EXPERIENCE Sprint Corporation 04-2018 - Present Email & SMS Marketing Manager || PEOPLE-FOCUSED CONTENT GURU Kansas City, KS- Reduced expenses by more than 20K annually by leading a content migration to Adobe Experience Manager (AEM). Built a creative portfolio of campaign insights and learnings from email marketing programs. - Code mobile-responsive emails in HTML. linkedin.com/in/laurenchipman Championed team operations improvements to keep projects on-schedule and improve collaboration between teams. Setup manual and automated email and SMS campaigns. SKILLS Hertz Corporation 04-2015 - 03-2018 Web Content Team Manager SEO Website Management Content Operations UX Digital Project Management HTML CSS People Leadership Communications Led cross-channel content strategy, governance & editorial standards. Mentored, trained & coached team to set concrete goals & develop their strengths. Led website transformation to AEM from Teamsite Interwoven. Developed agile processes & templates to improve my teams' efficiency. Managed website localization & copywriting vendor relationship. Collaborated with departmental leaders on team-wide initiatives. Built and refined taxonomies for corporate websites and blog sites. Conducted keyword research to improve content strategy. 6-time winner of the Best Attitude Award. Bonita Springs Utilities, Inc 07-2013 - 04-2015 Content Specialist Emotional Intelligence Email Marketing Designed promotional content and assets for digital and print. Setup and monitored content performance on Google Analytics. Full Stack web developer for the organization. Supported executive-level staff & the board of directors with communications materials. TECH FAMILIARITIES Monitored social listening platforms. Authored corporate press releases. Adobe Experience Manager Sitecore Joomla Managed media buys & worked with third-party vendors. CONRIC PR & Marketing | Publishing 05-2012 - 07-2013 Internet Marketing Director WordPress Adobe Analytics Google Analytics Adobe Creative Suite Established and maintained client relationships for digital marketing services. Front-end designer of WordPress websites. Authored press releases & blog content. Maintained social media platforms and authored posts. Implemented a B2B blog strategy for the business. Trello Basecamp EDUCATION WorkFront JIRA GatherContent Google Drive Florida State University BS in Information Technology 2008 - 2012