Laura Slay

Katie Slay (C- | |-| 1203 S 6th Street, AL 36863 Summary Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer over 7 years of experience to new role dedicated to achieving exceptional results on tight timetables. Skills Customer Relationship Management (CRM) Brand-building strategies Retail Marketing Tactical planning Event planning and execution Internet and E-mail Marketing  Experience Commercial Marketing Manager, CertaPro Painters, March 2018-August 2020 Auburn, AL Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes. Conferred with advertising managers to develop and implement marketing plans. Balanced company objectives and customer desires when formulating pricing and marketing strategies. Captured new customers by optimizing business strategies and launching products to diversify offerings. Exceeded team goals and resolved issues by sharing and implementing customer service initiatives. Evaluated and enhanced content of online pages, blog posts and social media platforms. Researched market competitors to identify potential new products and service opportunities. Updated web pages and social media profiles with engaging and current content. Managed work according to tight project timelines and high quality standards. Recommended product changes to enhance customer interest and maximize sales. Insurance Sales Agent, Aflac, October 2017-March 2018 Columbus, GA Interviewed prospective clients to gather information on financial needs and discuss any existing coverage. Exceeded company sales goals for new policies. Researched and analyzed beneficial insurance and investment options and made recommendations to clients. Upsold products to policyholders and potential new clients. Offered policy guidance and management to promote asset protection. Skillfully and patiently explained coverage options to potential policyholders, answering any questions or concerns. Formalized sales process to enhance operations and promote acquisition of new customers. Developed solutions to meet market gaps and drive company sales. Improved profitability by successfully executing B2B sales from key prospects to customers. Customer Service Specialist, J Smith Lanier , October 2016-October 2017 West Point, GA Met and exceeded productivity targets by handling every interaction with top-notch customer service. Received outstanding feedback for providing attentiveness and patience when assisting dissatisfied customers. Documented conversations with customers to track requests, problems and solutions. Utilized active listening and communication skills to address customer inquiries and escalate issues to supervisor. Resolved customer issues and diffused situations by listening to concerns and developing solutions. Boosted productivity by maintaining strong call control and quickly working through scripts to address diverse problems. Documented customer inquiries and feedback, including services and suggestions in company database. Achieved high sales percentage with consultative, value-focused customer service approach. Assisted 1,200 callers per week in fast-paced environment. Education and Training High School Diploma Beulah High School, Valley AL Auburn University, Auburn AL