Laura Sanchez
Senior Marketing Manager | GTM Strategy, Campaign & Project Management, Demand Generation
Montreal, Canada |-|-
Strategic marketing leader with proven expertise in demand generation, revenue-focused marketing, and accountbased marketing (ABM). Skilled at designing and executing high-impact campaigns, managing budgets, and driving
cross-functional alignment to accelerate pipeline and business growth. Passionate about leveraging data-driven
insights to optimize marketing performance, maximize ROI, and strengthen brand presence.
Professional Experience
Senior Marketing Manager
Randstad Canada, Montreal, Quebec
May 2022 - August 2025
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Planned and executed integrated B2B marketing programs targeting enterprise audiences across North
America, fueling pipeline growth and adoption
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Designed and deployed ABM campaigns for strategic accounts, aligning with Sales and CS to drive
pipeline growth.
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Executed multi-channel campaigns (webinars, events, digital, email, sponsorships) to increase adoption
and wallet share.
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Collaborated across global teams (Canada, U.S., Asia) to launch campaigns quickly in fast-paced
environments.
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Partnered with BI/research teams to turn insights into campaigns, sales enablement tools, and
competitive intelligence.
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Developed positioning and messaging frameworks informed by buyer insights and sales feedback,
improving response rates.
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Delivered analytics-driven reporting on engagement, conversion, and revenue impact; optimized tactics
using insights.
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Developed and managed diverse content deliverables—including digital assets, sales collateral,
articles, and campaign materials to fuel demand generation and pipeline growth.
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Improved operational efficiency by building scalable processes, checklists, and SOPs.
Key Wins:
- Messaging Revamp: Repositioned product language to enterprise buyer pain points, boosting MQL-toopportunity conversion by 22%.
- Customer Storytelling: Launched a Voice of the Customer program, generating impactful case studies and
an advocacy toolkit adopted company-wide.
Marketing Project Manager
Randstad Canada, Montreal, Quebec
March 2016 - May 2022
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Planned and executed multi-channel marketing campaigns across digital, events, and print.
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Managed end-to-end event logistics (trade shows, fairs, brand activations) to boost awareness and
engagement.
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Oversaw campaign assets (design, copy, translation) ensuring brand consistency.
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Tracked and reported on KPIs, ROI, and business impact to optimize performance.
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Managed budgets, timelines, and cross-functional collaboration to deliver campaigns on time and on target.
Marketing Coordinator
Netlift, Montreal, Quebec
May 2015 - February 2016
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Implemented marketing strategies to increase brand awareness and acquisition.
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Assisted in the web site re-vamp and FAQ content. (https://www.netlift.me/)
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Coordinated promotional material, events and CRM updates.
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Strategically planned email campaigns and prepared briefs for designers.
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Sourced and developed new leads by phone (cold calling), referrals and networking.
Education
Certificate in Marketing Management – HEC Montréal
Digital Media in Marketing – McGill University
Core Skills
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Campaign Strategy & Demand Generation
Process Documentation & Workflow Optimization
Sales Enablement Assets & Playbooks
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Multi-Channel Marketing (Email, Digital, Events)
Marketing Analytics & Performance Evaluation
Customer Journeys & Segmentation
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Strong Analytical & Writing Skills
Collaboration in Remote/Distributed Teams
HubSpot, Zappier, Iterable, Monday.com, Asana
