Laura Ortiz

LAURA ORTIZ Digital Marketing, E-Commerce & Content Creation | Training Novi Ligure, Italy | - |-LinkedIn | Open to Relocation & Remote | EU Citizen PROFESSIONAL SUMMARY Digital Marketing & CRM Specialist with 25+ years of experience spanning cosmetic chemistry, sales team leadership, brand education, digital marketing, and content creation. Former Yves Rocher Area Team Leader (7 years) managing sales development, consultant recruitment, and brand events. Hands-on content creator for beauty brands on TikTok and Instagram using Adobe Premiere, Photoshop, Illustrator, InDesign, CapCut, and Canva. Proven track record in B2B account management, ecommerce (Shopify), CRM (HubSpot, Salesforce), and paid advertising (Meta Ads, Google Ads). Trilingual (Italian & Spanish native, English B2). Published author in cosmetic chemistry. SICC member. CORE EXPERTISE Content Creation & Social Media: TikTok video (editing, trends, transitions), Instagram Reels & Stories, product photography/flat lay, graphic design, social copywriting. Tools: CapCut, Adobe Premiere/After Effects, Photoshop, Illustrator, InDesign, Canva Digital Marketing & Advertising: Google Ads, Meta Ads, TikTok Ads, SEO/SEM, marketing funnels, A/B testing, KPI & ROI optimization. Analytics: Google Analytics, SEMrush, Ahrefs E-Commerce & Web: Shopify (Certified Partner), WordPress, Wix: full setup, catalogs, promotions, conversion optimization CRM & Automation: HubSpot (Certified), Salesforce, Mailchimp, Systeme.io: customer journey, lead generation, automated email marketing Sales & Network Development: B2B key accounts, sales network development, consultant recruitment, promotional event management, upselling/cross-selling, team leadership Beauty & Cosmetic Science: Cosmetic Chemistry, active ingredients, formulation, skincare, aromatherapy, phytotherapy, makeup (Yves Rocher & Estée Lauder trained) PROFESSIONAL EXPERIENCE Freelance Consultant: Digital Marketing, Content Creation & Beauty 2012 – Present Clients: Gialean, Holistic Beauty Spa, Webidoo, restaurants, others | Italy ▪ Created regular video content for TikTok and Instagram (Reels, Stories) for beauty brands, with professional editing (CapCut, Adobe Premiere, Photoshop, Illustrator, InDesign, Canva). ▪ Managed and grew social media pages for cosmetics brands. Ran Meta Ads and Google Ads campaigns with ROAS optimization. ▪ Built Shopify e-commerce stores. Managed marketing funnels (Systeme.io, Mailchimp) and CRM systems (HubSpot, Salesforce). ▪ Delivered corporate training on digital marketing, social media, content creation, and beauty techniques. Cosmetics consulting for Gialean (since 2022). ▪ Coordinated digital projects via Trello/Notion across different time zones" Sales Assistant Jun 2023 – Aug 2024 Bonpoint – Luxury Children’s Fashion | Serravalle Scrivia (AL), Italy ▪ Premium client consulting and personalized sales assistance. Cash management and POS operations. ▪ Managed sales via WhatsApp Business Catalogue. Window displays, visual merchandising, and store setup. Area Team Leader (Capogruppo) Jan 2010 – Dec 2017 Yves Rocher Italia | Italy ▪ Managed and developed sales performance for the assigned territory, consistently exceeding commercial targets. ▪ Recruited, trained, and coordinated a team of sales consultants. Built and expanded the commercial network in the region. ▪ Organized promotional events for the brand: product presentations, open days, and customer loyalty initiatives. ▪ Managed cross-functional teams in a remote/distributed environment Technical-Commercial Consultant & Account Manager 2003 – 2011 Akott Italia, L’Oréal, Hunger Ricci, Phorma | Italy ▪ Managed B2B key accounts across the Italian beauty and pharma supply chain (pharmacies, herbalists, beauty centers). Sales Team Leader exceeding targets consistently. ▪ Technical consulting on botanical actives and cosmetic formulation. Holistic therapy training for partners. Multilingual support (IT/ES/EN) for international operations. Sales Assistant – Premium Fashion Retail 2003 – 2004 Elena Mirò | Milan, Italy ▪ Premium retail sales, personalized client consulting, visual merchandising, and POS management. EDUCATION Bachelor’s Degree in Economics and Management 2017 – 2020 Niccolò Cusano University, Rome | Thesis: “New Business Models in the Fourth Industrial Revolution” Technical Diploma in Chemistry – Cosmetic Chemistry E.N.E.T. 27 + Argentine Assoc. of Cosmetic Chemists | Buenos Aires (degree recognized in Italy) 1990 – 1996 CERTIFICATIONS & TRAINING Shopify Partner (2026) | HubSpot Sales Hub Certified (2025) | Certified Trainer R.E.O.O. (2024) | Social Media Manager – Udemy (2024) | Digital Marketing Specialist – HubSpot (2023) | Facebook Ads – Udemy (2023) | Google Digital Advertising (2020) | Advanced Makeup Level 2 – Yves Rocher (Apr–May 2015) | Basic Makeup – Yves Rocher (Feb–Mar 2015) | Makeup & Image – Estée Lauder (1994) LANGUAGES Italian (Native) | Spanish (Native) | English (B2 – Upper Intermediate) TOOLS & TECHNOLOGIES CapCut, Adobe Premiere, After Effects, Photoshop, Illustrator, InDesign, Canva | Google Ads, Meta Ads, TikTok Ads | HubSpot, Salesforce, Mailchimp, Systeme.io | Google Analytics, SEMrush, Ahrefs | Shopify, WordPress, Wix | Hootsuite, Trello, Notion | Microsoft Office (Excel, Word, PowerPoint) PUBLICATIONS & AFFILIATIONS “Body Care During Pregnancy” – Guía de la Belleza (1997) | Member, SICC (Italian Society of Chemistry and Cosmetological Sciences)