LAURA MOLLOY
EXPERIENCE
FREELANCE DIGITAL MARKETEER & WRITER
Laura Molloy | March 2017-present
PROFILE
Specialise in creating digital strategies for small business owners,
I am a
bloggers and start-ups. Social media marketing & management,
professional freelance
channel management, content creation, writing and blogging.
digital marketeer, editor
and writer. I hold a
BComm and an MSC in
DIGITAL MARKETING MANAGER, UCD STUDENT
Digital Marketing from
RECRUITMENT
UCD and have over 10
University College Dublin | July 2015- March 2017
years experience in
digital marketing. I also
Responsible for myUCD's digital properties; website, blog,
own a multi-award
social media channels. Designed the myUCD updated website
nominated parenting and
lifestyle blog called Mum
(2016), the myUCD blog and created and managed the social
I Am.
media channels
CONTACT
Grew total social following to 50,000 in 26 months.
Conceptualised all social media campaigns in order to gain
awareness for student recruitment events, activities and
-
information campaigns.
Created written, visual and video content for the website, blog
and social media.
lauramolloyconsulting@gmail
Continuous SEO & organic and paid search marketing.
CAMPUS LIAISON, COMMUNICATIONS OFFICER AND
DIGITAL CONTENT EXECUTIVE
www.lauramolloy.consulting
EXPERTISE
Digital Marketing Strategy
University College Dublin | August 2010 - July 2015
Produced the UCD Campus Tour Video which has 70k+ views on
YouTube.
Digital Communications
Launched a new suite of SEO, SEM and Social Media services.
Corporate Marketing
Managed a team of 100 student ambassadors; schools liaison
Data Analytics
activities, preparing and giving presentations to an average of 5,000
Social Media Management
Search Engine Marketing
prospective students on campus yearly.
Corporate Blogging
Preparing marketing collateral, organising UCD Summer School,
Wordpress website
Open Day, CAO Information Evenings, Higher Options.
customisation
Blogging: expertise topics
third level education,
digital marketing,
parenting and travel.
LAURA MOLLOY
EXPERIENCE
MARKET RESEARCH ACCOUNT MANAGER
Sasta Surveys | January 2008-April 2010
Quantitative and qualitative data administration and analysis.
Produced detailed data analytic reports for clients. Sales and
account management.
Responsible for website maintenance, SQL updates, content
uploads and marketing collateral.
ECOMMERCE MANAGER
Eason & Son Ltd | July 2006-December 2007
Responsible for order fulfilment, CRM management, eCommerce
functionality & online marketing.
Launched new website (2007)
Managed a team of eight.
EDUCATION
MSC DIGITAL MARKETING-
UCD Michael Smurfit Graduate School of Business (First Class
Honours)
BACHELOR OF COMMERCE HRM-
University College Dublin (Second Class Honours)
DIPLOMA IN BUSINESS MANAGEMENT-
Dublin Institute of Technology (Distinction)
CERTIFICATE IN BUSINESS MANAGEMENT-
Dublin Institute of Technology (Distinction)
SKILLS
SEO
Wordpress
Photoshop
CSS
InDesign
HTML
Lightroom
PPC
After Effects
Final Cut Pro
