Laura Hon

LAURA HON www.laurahon.com ________________________________________________________________________ Summary Mass media and Journalism professional from the Universidad del Norte, certified in Digital Marketing from the University of Illinois and Content Marketing from the Google Hubspot Program. Experience in storytelling, content generation, translation, blogging, copyediting, digital marketing, public relations and communications strategies. Professional noted for her creative skills to sell ideas and stories trough storytelling. ________________________________________________________________________ Formal Studies University of Illinois Digital Marketing January 2016– On course Universidad del Norte Mass media and Journalism Km. 5 Puerto Colombia. Barranquilla, Colombia TEL:-. August 2004- December 2009. Colegio Albania Bachiller colombiano La Mina (El Cerrejón) TEL: (095)-. Bilingual school accredited by SACS (Southern Accreditation of Colleges and Schools). January 1990- June 2004. ________________________________________________________________________ Job Experience Laura Hon Content - LATAM Content creation for America’s home builder company Lennar. - English Blog Content Creation for EFG Weatlh Solutions. Comfamiliar Atlántico Communications Coordinator Jan 2016 - July 2017 Responsible for the planning, design and implementation of digital marketing strategies, advertising and communication strategies for the different stakeholders of the company. Creation of Comfamiliar magazine NEXO with more than 500,000 copies printed monthly. Responsible for the proper execution of the advertising budget of $ 1.600 million pesos. Experience handling guidelines television spots, radio spots, press advertising, print media, social media, magazine and web page content. El Heraldo Newspaper Digital Marketing Journalist January 2014 - December 2014 Responsible for the planning, design and implementation of the digital marketing strategies for the newspaper. Responsible for creating relevant content for the digital community and printed edition. Fundación Botánica y Zoológico de Barranquilla Communications Coordinator September 2012 - December 2013 Tasks: Responsible for planning, designing and implementating internal and external communications for the recreation and conservation center. Responsible for social media strategies and ccoordination, writing and printing of magazine. Experience in press advertising, print media, social media, magazine and web page content. Achievements: Speaker at the 1st Social Media Seminar Barranquilla "Case Management social networking NGOs Zoological and Botanical Foundation of Barranquilla". NDrive, Navigation Systems Porto-Portugal Digital Marketer January - December 2011 Tasks: Responsible for planning, designing and implementating digital marketing strategies for the GPS software company. Experience on-line and off-line marketing strategies, Press Releases, Public relations, Newsletters, Social Media, blog, website, Client service for Apple users, Web site translations (English-Spanish) (Portuguese-Spanish, English). Achievements: Development of website internal newsletter. Positioning Spain in the first place of sales in the AppStore. ________________________________________________________________________ Languages Native: SPANISH Language 1: ENGLISH 100 % Language 2: PORTUGUESE 60 _________________________________________________________________ Seminars / Courses Content Marketing - Google Hubspot February Journalism in Digital Age – Ministerio de TICs August 2013, Cartagena Seminar /Workshop Social Media Marketing – Carlos Cortés April 2013 Press Releases Strategies – Dr. Ludovic Privat Editor de GPS Business News July 20, 2010 Porto-Portugal Webinar How to use Social Media to engage donors, Stanford Social Innovation Review Feb 7, 2013 Barranquilla-Colombia ________________________________________________________________________ References - Nancy Murgas Director Nancy Murgas SAS Consultant in Communications and Social Responsibility Tel:-, Barranquilla - Farah Ajami Executive Director Fundación Botánica y Zoológico de Barranquilla-