Laura Hodge

A dedicated and organised email marketing professional, with 5+ years experience in CRM, email design and list development. EXPERIENCE LAURA HODGE Trondheim, Norway -- TECHNICAL SKILLS HTML, CSS Email software (MailChimp, Adestra, Unica) Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Lightroom) Online Marketing Fundamentals Certificate, Google Digital Garage, 2017 Social media (Facebook, Twitter, Instagram, Hootsuite, WordPress, YouTube, Pinterest) Analytics (Google Analytics, Facebook Insights, Twitter Analytics) eCommerce platforms (Magento, eBay, Amazon) SEO, Google AdWords Microsoft Office (Excel, Word, PowerPoint, Outlook, OneDrive) SENIOR MARKETING COMMUNICATIONS EXECUTIVE (PART-TIME FREELANCE) SAGE Publishing, London, UK & remote Dec 2017 - Present • Remote work, on a freelance basis. • Working closely with Marketing Managers to build, schedule and deploy email campaigns. Managing the email marketing schedule for a number of science and technology journals. • Building accurate data prospect lists from existing in-house database tools, as well as liaising with external list vendors. • A/B testing and analysis of email campaign performance. SOCIAL MEDIA COORDINATOR Free Spirit Sports, Revelstoke, BC, Canada Sep 2018 - May 2019 • Creating and managing content for the Facebook, Instagram, Twitter and YouTube channels. Photographing products. Creating graphics. • Working closely with the videographer to come up with new video ideas. • Liaising with the shop’s sponsored athletes to collect images and videos for social media. • Keeping the website up-to-date. • Attending product knowledge workshops to learn more about the technical aspects of snowboard equipment and apparel. SENIOR MARKETING COMMUNICATIONS EXECUTIVE SAGE Publishing, London, UK & remote Mar 2015 - Nov 2017 • Promoted from Marketing Communications Executive in July 2016. New responsibilities included supervision of a team of two MarComm Executives. • Designing and building email newsletters using Adobe Dreamweaver. • Writing engaging content for campaigns that support business objectives and adhere to established brand guidelines and voice. Proofing and fact checking content of all campaigns prior to launch. • Overseeing the email marketing schedule for SAGE's largest open LANGUAGES English Fluent, native proficiency Norwegian Basic, elementary proficiency (currently taking classes with the goal of reaching fluency) LANGUAGES BA (Hons) Theatre Design 2007 - 2010 Nottingham Trent University A-Levels in Media, Studies, Art & Design AS-Level English Literature 2005 - 2007 South Tyneside College, South Shields, UK 13 GCSE’s A*-C 2000 - 2005 Monkwearmouth School, Sunderland, UK REFERENCES Available upon request access journal, working to tight deadlines. • Building accurate data prospect lists from existing in-house database tools, as well as liaising with external list vendors. • Identifying and running A/B tests to validate effectiveness of new approaches. • Analysing email campaign performance and recommending improvements based on previous campaign performance and best practices. • Using Hootsuite to post email campaign content on SAGE social media channels. • Running training workshops for all new members of staff on the marketing team. EMAIL & DESIGN MARKETING EXECUTIVE BULK POWDERS®, Colchester, UK Oct 2014 - Mar 2015 • Responsible for the management of all email marketing campaigns, including email design, campaign execution, data segmentation and analysis. Liaison with email service provider (ESP). • Ownership of the brand from a design point of view. Producing graphics for the website, blog, third parties and social media. • Supporting country managers across Europe, with the creation and management of email campaigns and supporting graphics for 8 different countries. • Using internal CMS (Magento) to manage and update existing online product catalogues, including product information, category listings and images. DIGITAL MARKETING EXECUTIVE iglu.com, London, UK Dec 2013 - Oct 2014 • Creating artwork, banners and advertisements using Adobe Photoshop for both the Iglu Ski and Iglu Cruise email newsletters. • Using HTML and CSS coding in Adobe Dreamweaver to build email newsletters. • Writing SEO rich content for Planet Cruise, as well as refreshing old content for both the Iglu Cruise and Iglu Ski websites. • Writing weekly blog posts for Iglu Ski, as well as the day-to-day running of the Iglu Ski Facebook page. Posting weekly snow updates and forecasts to the website. • Composing weekly reports and analysing statistics for the ski blog and social media using Google Analytics and Facebook Insights. Creating new strategies to encourage increased engagement and traffic. ARTWORK & SOCIAL MEDIA MARKETING INTERN Digital1, Manchester, UK Aug 2013 - Nov 2013 • Assisting with brand campaigns for several different clients. Involved in creative idea generation and illustration of key themes. • Working with account managers to source or create new images that would fit in with brand messages. • Interacting and engaging with customers through Facebook and Twitter outreach. • Working on a LinkedIn lead generation project, helping businesses to achieve direct sales, develop business-to-business (B2B) relationships and/or improve brand awareness. Conducting internet research into company finances (e.g. Duedil.com) in order to appropriately filter and target businesses.