Laura Doarna

DOARNA LAURA-ALICE Ale.Valea Prahovei ► Nr. 825bis ► District 6 ► BUCHAREST MOBILE PHONE: 0723 - 937 130 ► E-MAIL:-Born: AUGUST 21st, 1979► Marital Status: Married QUALIFICATION HIGHLIGHTS: ● Advanced knowledge and experience in financial analysis and reporting; ● Able to provide detailed economical analysis such as benchmarking, variance effects, KPIs; ● Extensive computer experience: Windows, Ms Office (Word, Excel, Access, PowerPoint), Internet Explorer, E-Mail, Accounting ERP (SAP, SUN, Charisma, Navision); ● Foreign languages: English – excellent spoken and written (​Cambridge Certificate Grade A of Proficiency in​ ​English​), French – medium speaking and writing abilities; ● Clean driving license – category B. WORK EXPERIENCE: October 2017- present:​ Senior Data Analyst within MEDIA REPS LLC​ (marketing & advertising) Major Responsibilities: ● Analyzing data, generating useful business reports: KPI, publishers or advertisers statements; ● Working with management team to create a prioritized list of needs for each business segment; ● Identifying and recommending new ways to save money by streamlining business processes; ● Working with departmental managers to outline the specific data needs for each business method analysis project; ● Delivering and presenting weekly, monthly key financial reports in support of decision making. June 2015- September 2017: ​Senior Accountant & Financial Analyst within REINVEST CORPORATION ​(real Estate development & consulting) Major Responsibilities: ● Closing the financial books for multiple legal entities (monthly, quarterly and annual); ● Data entry for GL (AR, AP, cash advances, loans, bank statements, tax profit calculation); ● Assisting with annual statutory external audit process; ● Ensuring the proper management of cash and bank accounts, payables and receivables; ● Representing the company for VAT Reimbursement Controls and Audit Controls; ● Providing in depth financial analysis of profit and loss and balance sheet accounts. April 2013- December 2014: ​Financial Analyst within ZEDMEDIA TECH SRL ​(software development) Major Responsibilities: ● Various reports for managements with KPI variations; ● Performing contract profitability review for contract service revenue; ● Implementing the analytical processes to measure business performance; ● Delivering and presenting weekly and monthly key financial reports in support of decision making; ● Accounting & reporting in IFRS templates. ● ● ● ● ● May 2011- February 2013: ​Financial Controller within EDITURA EVENIMENTUL ZILEI SI CAPITAL​ ​SRL ​(publishing newspapers) Major Responsibilities: Coordinating financial workflows; Creating and analyzing reports: budget, cash flow, actual vs. budget/forecast, statement of accounts, taxes; Maintaining successful professional relations with internal and external partners: banks, suppliers, clients, professional groups; Coordinating the audit activity; Proposing and negotiating contracts with clients and suppliers. September 2009 - November 2010: ​Financial Analyst within TRANSDANUBE INDUSTRIES S.R.L. Oltenita ​(steel industry start-up) Major Responsibilities: ● Preparing accurate internal reporting: budget variances actual/forecast; cash flow evolution and projection; impact of the exchange rates, interests, custom duties, salaries on the project; ● Checking and approving the project invoices to be according to the BP; ● Collaborating with the insurance broker for supporting management in insurance company/policy; ● Communicating with external tax specialist to give decision support for logistic issues; ● Coordinating the statutory and IFRS audit; ● Analyzing the project activities for ERP implementation. January 2008 - August 2009: ​Financial Controller within UTI SYSTEMS S.A -IT&C Division. (Hardware and software integrator; security services) Major Responsibilities: ● Budgeting and strategy planning; ● Transfer prices analysis and adjustments; ● Monthly reporting: impact and deviation analysis of EBIT, contribution margin, other P&L relevant accounts; ● Ad hoc reports on sales, margin, various costs, return indicators, stock management, various adjustments calculated at corporate level (to balance various effects between the business units); ● Presenting and analyzing the monthly results in company board; ● Team-leader for Oracle implementation in the company. January 2006 - December 2007: ​Finance Manager within LLP Bucharest S.R.L​. (ERP integrator & consultancy services) Major Responsibilities: ● Budgeting and planning; monthly revised rolling forecasts for LLP Branch and the Headquarter; ● Daily, weekly and monthly reporting of indicators for the company ● External reporting – data processing, analysis, checking, comments; ● Ad hoc reports upon the demand of the management regarding sales, income, various costs, labour productivity rates, return indicators, stock management, rotation of stock, customer analysis, investment recalculations; ● Leading the finance department to provide accurate data in any moment; ● Ensuring timely, accurate and complete accounting records in accordance with RAS and according to the group reporting standards. December 2000 – December 2005: ​Financial controller & Accountant -HO within CreditEurope Bank S.A. ​(banking services) Major Responsibilities: ● Booking bank’s expenses (head office and all branches); ● Booking the prepaid, booking the expenses and incomings from the account statement issued by NBR; ● Booking the interest accrual and principal of the short-term loans for the physical persons; ● Checking and reporting the daily financial position of the bank. EDUCATION: 2010 – 2019 (expected): ACCA qualification (the Association of Chartered Certified Accountants) II 1998 - 2002: Academy of Economic Studies, Bucharest Faculty of Finance, Insurance, Banking and Stock Exchange Major: Banking and Stock Exchange Diploma thesis: Funding a long term investment 1994 - 1998: Unirea High School, Focsani ​Major: Computer science Graduated with: 9.34/10 OTHER PROFESSIONAL TRAININGS: ● ● ● ● ● ● ● C.E.C.C.A.R. Certificate – Chartered Accountant April 2007- Presentation Skills Certificate – MTW Romania June 2007- Leadership Course Certificate –MTW Romania May - June 1999 – CITIBANK - Management of cash liquidities and Marketing Management 2000 - Sociology course June 2001 – TIM - Customer care in banking 1998 –1999 - Psychology and Pedagogy course PERSONALITY: Highly motivated, excellent team player, problem solver, positive thinker, resistant to stress, dynamic, flexible, able to build interpersonal relationships. HOBBIES: Music, photography, hiking, biking, traveling, reading.