Laura Chieri
Experienced market research professional specialising in both quantitative and qualitative research
methodologies. Collaborative, detail-oriented, and results-driven, passionate about delivering high-quality,
customised market research services to businesses.
Education
September 2017 – September 2018
City, University of London
MSc Food Policy
● Masters Degree, with Merit
September 2014 - July 2017
City University of London
BSc in Media Studies and Sociology Quantitative Methods
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September 2009 - June 2014
First Class Honours
Rosemary Crompton Award for Best Overall Performance
in Media and Sociology
Istituto Tecnico “Eugenio Montale” for Business and Foreign
Languages Studies (Secondary Education, Italy)
● Diploma di maturità: 90/100 equivalent to A-level
grades AAB
Work experience
November 2021 – May 2024
Sapio Research
Technology and B2B Market Research agency
Senior Research Manager
From August 2023. Continued Research Manager work and responsibility, while getting more involved in wider
business management and initiatives.
Main responsibilities included:
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Line managing up to 4 team members, including creating individual development plans and ensuring they
were given the right opportunities for their development.
Team lead for a team of up to 7 individuals, running daily meetings and checking in with them in terms of
workload and morale.
Running fortnightly L10 meetings to identify issues to be raised with senior management.
Contributing to weekly senior management meetings.
Building long-lasting relationships with clients.
Account Manager for a number of key accounts, such as Spark Comms, Paysafe, Sana, DynamicWeb,
Fortinet, and others.
Responsible for generating new business and sales, with a win rate of 40% in 2023.
Leading new business scoping calls and working on costs or proposals on the back of those.
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Running calls with clients to present proposals and methodologies and address any questions or
concerns.
Responsible for winning a number of new clients in 2022 and 2023, such as Martello Tech, Nasuni,
Woodstock co., Personio, Patch, and more.
Providing induction sessions and training to new and existing members of the team, including running a
series of workshops on receiving and providing feedback.
Internal review of processes such as copywriting.
Creating a guide for internal and external meeting agendas.
Introduced online communities to the business and won the first project with one, for Cashplus.
Research Manager
Working across a number of different accounts across the business, responsible for the successful delivery of
projects
Main responsibilities included:
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Setting up and running projects, including scripting on platforms such as Snap and Forsta, and sampling
on Cint, Lucid and PureSpectrum.
Managing and supporting junior members of the team on projects.
Predicting any problems that might arise in projects and troubleshooting them within project teams.
Ensuring projects stay within budget and margin is maximised.
Leading on project related client calls such as check-ins, questionnaire run throughs and presentations.
Reviewing questionnaires written by clients, providing advice and feedback, and/or writing questionnaires
and discussion guides from scratch.
Checking questionnaires, survey links and reports pulled together by more junior members of the team.
Lead within the business on qualitative methodologies, thus moderating focus groups and depth
interviews, both online and in person.
Upskilling junior members of the team on qualitative methodologies, analysis techniques and how to
present data, and advanced analytics.
Key contact on some accounts for quotes and proposals, such as Spark Comms, South Pole, Fortinet,
and more.
Sales - simple costs and proposals.
Line managing one member of the team.
Managing external suppliers, such as recruiters, external fieldwork providers, copywriters and designers.
Won quarterly award for ‘Forthright’.
June 2019 – November 2021
Verve, Research and Consulting
The Agile Insights and Community Panel specialists
Research Manager
Promoted in July 2021.
Senior Research Executive
Promoted within 6 months of starting at Verve.
Continued Research Executive work whilst taking on further SRE responsibilities, including:
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Setting up and executing simple and medium projects independently, and supporting high-complexity
work.
Building relationships with clients
Creating proposals, including costing, for simple and medium projects.
Drafting questionnaires for surveys and discussion guides for online communities, depth interviews and
focus groups independently.
Managing project timings, keeping team and client informed on progress.
Setting up pop-up communities.
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Carrying out analysis against research objectives, building reports effectively using story-telling and
charting. Building recommendations and summaries with custom analysis to compliment core reporting
needs.
Presenting simple projects independently, and more complex ones with the support of more senior
colleagues.
Working primarily on Samsung, the biggest account at Verve, responsible for a significant amount of the
revenue of the company. On average, working on about 3-4 different Samsung projects at a time, from
commission to delivery of the report.
Line managing a new member of the team, starting September 2020.
Research Executive
Working primarily on the Samsung account, on both quantitative and qualitative research pieces worldwide.
Main responsibilities included:
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Supporting the wider research team with project set-up and execution of simple projects.
Communicating with external suppliers and clients.
Drafting of simple proposals.
Drafting questionnaires for simple surveys and discussion guides for online communities, depth interviews
and focus groups with the support of more senior colleagues.
Checking survey links and scripts, including proofreading links translated to Italian and German.
Setting up projects (e.g. job numbers, etc.) and writing project specs.
Monitoring survey completes through Askia Vista.
Moderating online communities and depth interviews, both in English and Italian.
Carrying out analysis against research objectives.
Creating high quality quantitative and qualitative reports, including analysis and interpretation of advanced
analytics (e.g. Max Diff, TURF, etc.) and incorporating secondary research.
Taking part in debriefs, both on the phone and in person.
Working on a variety of clients, such as innocent, Barclays, Prudential, John Lewis, Walgreens, Gartner,
Camelot and Virgin Atlantic.
October 2018 – June 2019
Marketing Science Executive at OMD EMEA/TWBA Media Arts Lab
Adweek’s Global Media Agency of 2019
Working on the Apple Account alongside media planners, strategists and creative account managers.
Main responsibility included:
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Market research across EMEA markets, in order to discover target areas that help drive the operational
and creative strategies for campaigns.
Executing the measurement plan and framework.
Gathering data through various third party platforms and analytics tools, including Twitter, Pinterest (4C),
Snapchat and DV360.
Generating and communicating clear, compelling and actionable insights.
Ensuring that client facing and internal reporting is done in a timely manner.
Identifying opportunities to continuously improve processes.
Completing regular budget and KPIs performance checks across active accounts, ensuring timely delivery.
Developed comprehensive understanding of client finance process, including working with and amending
plans.
Supporting social team in setting campaigns live, QA’ing, checking pacing and optimising.
Developed familiarity with in ad-serving and web analytics tools such as Google DFs, Search and
Analytics through trainings and workshops.
Use of research sources and tools, such as Nielsen, comScore, TGI & Choices.
Building Microsoft Excel dashboards for campaign reporting and optimisation on a daily basis.
Weekly campaign analysis and reporting, in email, dashboard, keynote and PCA forms.
Introduction to advanced software packages for data analysis and statistics, such as R.
Previous work experience available upon request.
Professional skills
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Outstanding communication skills and the ability to listen to others.
Good interpersonal skills and extensive experience of collaborating with others when working in team.
Confident in the use of Microsoft Office, Word, Excel and Power Point in particular; as well as Keynote
on Mac.
Excellent ability to analyse, evaluate information and draw conclusions.
Strong critical thinking and problem-solving ability.
Able to produce dynamic visualisations of data.
Excellent writing skills, including blogs and reports.
Exceptional organisational skills, including planning, organising, time management and meeting deadlines.
Data Analysis Skills
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How to accurately examine, analyse and interpret quantitative and qualitative data.
Confident in designing methodologies and gathering quantitative and qualitative data.
Experienced in dealing with secondary data.
Ability to critically analyse others’ works.
Skilled in drawing substantive insight from data and in providing recommendations.
Knowledge on how and when to apply a range of statistical analyses and procedures using datasets.
Familiar with the different stages in preparing and performing quantitative and qualitative research.
Experienced in entering quantitative data in computer software, such as SPSS and Snap, and in
processing data to achieve an appropriate format for statistical analysis.
Linguistic abilities
Italian (Native), English (Fluent) German (Intermediate level) Spanish (Intermediate level) and
Portuguese (Intermediate level)
