Laura Bryant
Redmond, Oregon ● - ●- linkedin.com/in/laura-bryant-
Digital Marketing | Data Analysis | Conversion Optimization
Marketing Road Maps ~ Analytics Audit & Configuration ~ Campaign Deployment ~ Online Testing & Optimization
Seasoned marketing manager with over 30 years agency experience across a wide scope of B2B & B2C businesses. I am responsible for researching and creating customized marketing plans, implementing strategies across digital & traditional channels, managing budgets, managing outside vendors, tracking & optimizing campaign performance & reporting to executive teams. Industries include specialty outdoor retail, aviation, financial services, healthcare, education, real estate and hospitality. I have maintained Google certifications for Adwords, Google Analytics, & Tag Manager, as well as continual training in social media management and conversion optimization.
Signature Skills
Analytics & Conversion Funnel Auditing ● Ecommerce Marketing ● Campaign Management ● Budget Oversight ● Data Analysis & Reporting ● Conversion Optimization ● Adwords Campaign Creation & Management ● Facebook Campaign Creation & Management ● Video Campaign Creation & Management ● Personalization Strategy ● Customer Journey Mapping
Experience
DIRECTOR OF MEDIA & DIGITAL STRATEGY, MANDALA AGENCY, Bend, OregonFebruary 1999 – Present
Manage campaign strategy & media execution for eCommerce, B2B & B2C companies. Responsibilities include auditing existing campaigns & digital analytics to identify opportunities for growth; creating marketing strategies that align with client’s business goals; mapping customer journey and buyer flows; budget management; media planning & buying; vendor management; message testing & campaign performance reporting. Clients include Washsington Federal Bank, Sky Lakes Medical Center, Linfield College Continuing Education, Tentsile, Cascade Sothebys Realty, Pronghorn Resorts, Columbia Aircraft, Teledyne Motors, Mountain Khakis, Warn Industries, Cellular One/Edge Wireless
Increased eCommerce conversion rate by 41% and delivered 900% ROI in Adwords search & Facebook remarketing campaigns for an international outdoor equipment company.
Delivered 31% growth in core checking account deposits via targeted social & video campaigns for a large regional banking client. Reduced paid traffic bounce rate by 91% and drove a 4X increase in engagement by building targeted campaign landing pages with improved message relevancy.
Delivered 1,440% ROI using display banner, Facebook & Instagram campaigns to drive overnight stays for a luxury resort in Bend, Oregon.
Conducted Coversion Optimization audit for a niche apparel start up that resulted in identifying key conversion roadblocks within their online store.
ASSITANT MEDIA BUYER, GERBER ADVERTISING, Portland, OregonJune, 1992 – September, 1994
Planned, negotiated and bought broadcast TV, radio, print & out of home media. Oversaw invoice reconciliation and managed budgets. Clients included Newport Bay Restaurant, Thomason Auto Group & United Grocers.
Negotiated Added Value packages with media reps that routinely increased media value by 50%-100%.
BROADCAST MEDIA BUYER, AL BAUER & ASSOCIATES, Portland, OregonMarch, 1989 – December 1992
Planned, negotiated and bought broadcast TV, radio and print in 22 regions for Sprouse Reitz and Food 4 Less stores.
Education
(BS) Bachelor of Science: School of Journalism & Advertising, University of Oregon, 1987
Certification in Advanced Interactive Marketing & Measurment, University of San Francisco, 2011
Certification, Advanced Adwords & Analytics, Cardinal Path, 2013
Google Certified Partner, 2015 – Present
Conversion XL Masterclass, Analytics & Reporting, 2018
