Laura Becker

Laura Becker Email Marketing Specialist | Lead Generation & Automation Expert Experienced Email Marketing Specialist with over 5 years of hands-on experience (since 2020) helping brands grow through powerful, data-driven email campaigns. I create strategies that convert subscribers into loyal customers by combining persuasive copywriting, clean design, and smart automation. Focused on helping startups, eCommerce brands, and B2B companies improve open rates, click-throughs, and ROI using tools like HubSpot, Mailchimp, Klaviyo, and ConvertKit. Core Skills • Email Marketing Strategy & Campaign Planning • Drip Sequences & Automation Setup • Cold & Warm Outreach Campaigns • Newsletter Design & Optimization • Email Copywriting (Sales, Engagement & Retention) • A/B Testing & Performance Analytics • CRM Integration (HubSpot, Klaviyo, Mailchimp, ConvertKit) • Lead Generation & Nurturing • Marketing Funnel Design Professional Experience Freelance Email Marketing Specialist Self-employed — Remote (2020 – Present) • Developed and managed email campaigns for clients across health, tech, lifestyle, and eCommerce industries. • Built and segmented mailing lists to improve deliverability and engagement. • Created personalized outreach and nurture sequences that increased lead conversion by 35%. • Designed visually appealing newsletters using Mailchimp, Brevo (Sendinblue), and HubSpot. • Wrote persuasive copy for campaigns resulting in higher click-through and purchase rates. • Collaborated with clients to align campaigns with brand voice and marketing goals. • Tracked performance metrics and optimized campaigns based on insights. Tools & Platforms HubSpot | Mailchimp | Klaviyo | ConvertKit | Brevo (Sendinblue) | Google Analytics | Canva | Notion | Airtable Education B.A. in Marketing / Communications (or related field) Certifications • HubSpot Email Marketing Certification • Google Digital Marketing Fundamentals • Klaviyo Email Automation Masterclass Availability ■ Remote | Open to short-term, long-term, and one-time projects ■ 30+ hours per week