Laura Anhalt

In today’s fast-moving digital landscape, user experience (UX) research isn’t just about gathering data — it’s about understanding people, solving real problems, and creating products that truly connect with users. With my extensive experience, seasoned perspective, and deep empathy, I bring a unique and invaluable approach to UX research.

Why Me?

✅ Decades of Insight & Expertise – With over 25 years of experience under my belt, I bring a rich, multi-generational understanding of user behavior, bridging gaps between younger and older audiences. I don’t just rely on trends — I rely on time-tested research methods, combined with fresh industry insights.

✅ Empathy-Driven Research – As a UX researcher with life experience, I understand diverse user perspectives, including those often overlooked in design decisions. I advocate for inclusivity and ensure your product resonates with a broad audience.

✅ Adaptability & Innovation – The tech world is always evolving, and so am I. My career has spanned pre-digital to digital transformation, giving me a holistic approach to UX. I merge traditional research methodologies with modern techniques to provide the best insights.

✅ Freelance Flexibility, Full-Time Commitment – Hiring a freelancer means you get specialized expertise without the overhead of a full-time hire. I’m agile, efficient, and dedicated to delivering high-impact results tailored to your project’s needs.

What You Get When You Work with Me

📌 Deep user insights that drive engagement and conversions

📌 Actionable research, not just reports—I help you implement solutions

📌 A fresh, inclusive perspective that speaks to a broad audience

📌 A collaborative partner who listens, adapts, and delivers

If you’re looking for a UX researcher who brings experience, empathy, and innovation, let’s chat! Your users deserve the best experience, and I can help you deliver it.

Skills:

Usability & User Experience:

• Persona Development

• Customer Journey

• Ethnographic/Contextual Inquiry

• Information and Customer Experience Architecture

• Card Sorting

• Competitive Analysis

• Heuristic Reviews

• Website and App Audits

• AI User Testing

• Informal to Formal Usability Testing

• Remote moderated and unmoderated testing (i.e. Zoom, UserTesting, etc.)

Market Research

• Secondary and Competitive Research

• Phone, Online and In-Person Interviews

• Questionnaire/Survey Design

• Focus Groups/IDI's

• Concept Research