Laura Andrea Montoya

Educación complementaria EDUCATION • Bachelor degree in Business and international relations • Bachelor degree in neuromarketing • Strategic planning on electronic business course • Digital seminary day – IAB Colombia • Certified Excel coursel LAURA MONTOYA • Advertising congress – Santiago de Cali univeristy PUBLICIST EXPERIENCE PONTIFICIA BOLIVARIANA UNIVERSITY Ability to manage as an advertiser or agency a wide range of knowledge on digital marketing, consumer behavior and media communication, always from the strategic perspective of the advertising process. Experienced in managing advertising actions from creation to publication on media, and to evaluate them in terms of creativity, efficiency and profitability. I am a person with initiative, always ready to take action and overcome challenges every day, with the ability to assume a leadership role and work with teams. 2011 Media Planner - MEC Colombia As a trainee, I was in charge of the media planning most of the times for AUTECO (vehicles company) , I also had the opportunity to learn with clients as Leonisa (underwear), Coninsa and Ramón H (real estate Company): - Communicate with clients Budget management and planning for printed media Negotiation with media Campaign tracking, checking and reports Competitor analysis Account Executive - LOGROS PUBLICITARIOS: TV marketer company --Ibiza, España - Colombia I was a year and a half in charge of media buying agencies and indepent clients as: Clínica Clofán, Plaza mayor, Oral center: - Communication with clients and media buying agencies Commercialization of broadcasting programming for regional tv channels. Budget planning for campaigns Campaign checking and reports LANGUAGE 2013 - 2016 Colombia SPANISH - NATIVE Account Executive - LOBO ADVERTISING AGENCY ENGLISH - B2 For 2 years I was coordinating all the processes for Viva malls, and also for a year I worked with Agenciauto Group (Renault, Volkswagen – Hyundai): FRENCH A2 PRO SKILLS REFERENCES Jessica Cifuentes Media Planner , Starcom Mediavest- Laura Montoya Hoyos Gerente, Logros Publicitarios- Pablo Pulido Director Gestión de Activos, Grupo éxito- Client management Strategic planning of communications (ATL- BTL- DIGITAL): Researching, conceptualizing and developing marketing campaigns Support for trade marketing strategies Group leader Traffic assignation and schedule tracking for my team Evaluation and checking on the communication material and deliverables Campaign checking and reports Account Director - Ariadna CG Enero 2016 - 2018 Colombia More than 2 years coordinating and executing advertising actions for all the accounts on the Nutresa Group: Jet, Jumbo, Chocolyne and Corona chocolates. Also supporting clients as Tigo Honduras and Orbitel: - Client management Coordination and execution of Brand activities Traffic and Schedule monitoring Support for trade marketing strategies Checking on campaigns and deliverables 2018 - Actuellement Marketing Manager - Made with love in Ibiza España Currently I coordinate the digital communication processses for the Brand, from the content creation to the execution. We have implemented different management tools that have helped to improve the dynamics of the Company. : Support for trade marketing strategies Social media content creation Coordination and execution of Brand activities on the sales point.