Lateisha Greene
INDEPENDENT EMAIL MARKETING SPECIALIST
C O N TAC T
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Tampa, FL-linkedin.com/lateishagreene
TECHNICAL
SKILLS
PROFESSIONAL PROFILE
Independent Email Marketing Specialist with over 5 years of experience in
email marketing automation, email strategy & analysis, and content creation.
I can help grow your email list and increase revenue.
Top rated freelancer on Upwork.
EXPERIENCE
EMAIL MARKETING EXPERT
LENDINGTREE, STUDENT LOAN HERO | 01/2018 – 01/2019
HTML/CSS
Hubspot, Eloqua,
MailChimp, Marketo
Successfully created and executed a new trigger email marketing campaign
to increase “Private Student Loan" awareness and sales.
A/B testing
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Strong copywriting skills
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Launched split A/B tests for email campaigns to increase overall
engagement in opens, click-throughs, and revenue.
Adobe Creative Full Suite
Data Analytics Reporting
Setup, configured, tested, and launched new opt-in units site-wide to
create and increase an email subscriber list by 100%.
Data Analytics Reporting
Proficiency in SalesForce
Generated over $20k in email revenue per month.
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Used statistical analysis and reporting to track, measure, and analyze
emails results.
E D U C AT I O N
EMAIL MARKETING SPECIALIST
BAC H E LO R O F S C I E N C E I N
C O N S U M E R P SYC H O LO GY
Virginia Commonwealth Univ.
C I G N A I N S U R A N C E | 0 4 /2 0 1 6 – 0 1 /2 0 1 8
Successfully developed and launched an internal campaign/form/landing page
for Cigna employers to ask questions about products or to refer customers.
Richmond/Virginia
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Received the “Insights Hero Q3 2017” Award
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Developed ongoing marketing automation campaigns to manage all stages
of lead/contact nurturing development.
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Collaborated with sales and lead capture teams to inform them on
measurable processes within the integrated sales-marketing funnel.
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Managed contact segmentation lists according to compliance requirements
and stakeholder suggestion.
Lateisha Greene
M A R K E T I N G AU TO M AT I O N E X P E R T
EXPERIENCE (CONTINUED)
C O N TAC T
-
MARKETING AUTOMATION SPECIALIST (CONTRACT)
P I T N E Y B OW ES | 0 6 /2 0 1 5 – 0 4 /2 0 1 6
Tampa, FL
Led one of Pitney Bowes’ first successful global implementation of dynamic
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content in product launch campaign emails, landing pages, and forms across 11
linkedin.com/lateishagreene
countries and 7 languages.
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Played a key role in successfully implementing Salesforce Marketing Cloud
at Pitney Bowes.
CORE SKILLS
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campaigns that effectively moved prospects through the funnel, as well as
engagement campaigns that support customer success.
Strong written skills
Strong verbal skills
Developed, executed, measured, and optimized acquisition and nurture
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Increased landing page optimization and A/B testing in conjunction with
web development team.
Organizational skills
Able to see big picture
Project Management
Strategic Planning
Self Motivated
Teamwork
EMAIL MARKETING SPECIALIST
N B C G O L F C H A N N E L | 0 3 / 2 0 1 5 – 0 6 / 2 0 1 5 (CONTRACT)
Successfully created 3-4 new templates and email opt-ins for a new product
line called Golf Advisor, within the first 2 months in position.
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M a n a g e d t h e e n d - t o - e n d e m a i l p ro d u c t i o n p ro c e s s fo r a l l e m a i l
deployments, including designing, HTML/CSS coding, and copywriting.
PROFESSIONAL
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Performed day-to-day email marketing activities, including creating,
testing, and deploying one-time, recurring, triggered, and dynamic content-
DEVELOPMENT
driven campaigns.
B2B ELOQUA MASTER
Oracle Eloqua
EMAIL MARKETING EXPERT
HubSpot Academy
E M A I L M A R K E T I N G C O O R D I N ATO R
B U S C H G A R D E N S | 1 2 /2 0 1 3 – 0 3 /2 0 1 5
Generated $1 million dollars in email revenue for the year of 2014.
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Coordinated and managed day-to-day project initiation and execution for
all email marketing initiatives.
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Performed deep analysis of email marketing performance and provided
insights that helped informed content creation and testing.
