Lateefah Abdulrahman

I am a Mid–Senior Product Designer and UI/UX Designer with over 4 years of experience designing scalable B2C and B2B digital products. I specialize in creating intuitive, high-performing user experiences that drive engagement, retention, and business growth. With experience across fintech, e-commerce, travel, marketplaces, AI, and creator platforms, I deliver user-centered web and mobile solutions that align business goals with real user needs.

• Product Strategy: Define product direction by aligning user needs with business goals, helping create scalable and impactful digital solutions.
• UX Research & User Flows: Conduct research, analyze user behavior, and design clear user flows that improve usability and overall experience.
• Wireframing & Prototyping: Create low- and high-fidelity wireframes and interactive prototypes to visualize ideas and validate design decisions.
• Design Systems: Build and maintain consistent design systems to ensure scalability, efficiency, and cohesive product experiences.
• Usability Testing: Test designs with users, identify pain points, and iterate to improve functionality and user satisfaction.
• UI Design: Design clean, modern, and visually engaging interfaces that enhance usability and align with brand identity.
• Accessibility Design: Ensure products are inclusive and accessible by following best practices for usability across diverse users.
• Interaction Design: Design intuitive interactions and micro-interactions that improve user engagement and overall experience.
• User Journey Mapping: Map end-to-end user journeys to identify opportunities, improve flows, and enhance the overall product experience

I’m a proactive and detail-oriented designer who delivers high-quality, user-centered solutions on time. I adapt quickly, collaborate effectively, and stay committed to continuous growth while creating meaningful and impactful digital experiences