Latasha Ford

Latasha M. Ford 1407 S. Michigan Avenue Chicago, Illinois Telephone:--OPEN TO RELOCATION OPPORTUNITIES PROFESSIONAL PROFILE Poised, detail-oriented individual who creates both strategic and engaging content via multiple mediums. Astute, seasoned professional with years of knowledge and experience in areas such as: Editorial, Content Creation, PRPublic Relations, Communications, Radio, Media and Sports. EDUCATION Concordia University, River Forest, Illinois Master of Business Administration: Sports Management DePaul University, Chicago, Illinois Bachelor of Arts: Public Relations/Advertising/Communications/Marketing Harold Washington College, Chicago, Illinois Associates of Arts: Prelaw Graduated: December 2016 Graduated: June 2012 Graduated: June 2002 VOLUNTEER EXPERIENCE Available Upon Request PROFESSIONAL EXPERIENCE Freelance Content Creator, Editorial Writer March 2018-Present ➢ Composes well-structured articles on a weekly basis for the magazine publication and platform i.e. Opaque Magazine, Being Single Magazine, Bronze Magazine, Urban Content Studios, D’ Nicole/SBDNC Apparel ➢ Researches industry-related topics which are in alignment with the magazine brands and platforms ➢ Pitch topics to the Editor in Chief on a weekly basis to ensure proper alignment with overall vision of the magazines and its platforms ➢ Composes articles which properly aligns with the quality of the magazines ➢ Generates articles and ensures that features are interesting, engaging and topical ➢ Manages the editing, rewriting, and proofreading of copy to solidify its readiness for publications ➢ Composes relatable content with the readers interests and needs in mind ➢ Interviews celebrities, key influencers, and actors for feature covers via the magazine publications ➢ Contributes to overall content idea generation for the magazine publications ➢ Maintains editorial governance to ensure content was consistent with the brand voice, style, topics and tone of readers ➢ Prepares assigned and unassigned articles which demonstrates superb writing skills while also developing valuable-engaging content for readers ➢ Contributes to the overall development of the magazine’s final product, creative strategy, and brand focus NextLevel Health Partners, Communications & Program Analyst Program Analyst/Communications - Marketing - PR October 2017-Present August 2019-Present ➢ Curates copy for all marketing, public relations and communication initiatives for the organization and brand ➢ Creates member/provider/employee newsletters, event and promotional fliers, infographics, blogs, short form and long form content, member and provider postcards, provider and staff memos, internal and external press releases, internal and external email blasts, marketing campaigns and other marketing/public relation/communication material ➢ Establishes and manages release dates for communication materials and recurring publications ➢ Implements communication plans to increase overall brand awareness and recognition for the organization ➢ Monitors and manages all follower engagement via all social media platforms on a daily, increasing the organization overall response rate ➢ Creates weekly communication calendars, managing projects to ensure content is publication-ready by specific deadlines ➢ Composes editorial calendars and broad newsletter content for B2B and B2C audiences working crossfunctionally across multiple departments ➢ Creates monthly social media calendars, curates social media content and aligned graphics for all social media platforms i.e. LinkedIn, Twitter, Facebook, and Instagram ➢ Strategizes, conducts, researches, and analyzes data, identifying trends, and prepares reports ➢ Collates and analyzes previous and all current communications and messages in efforts of ensuring brand consistency Business Analyst/Operations January 2019-August 2019 ➢ Implemented strategic measures of success, as needed in efforts of maintaining plan membership and the organization in-network providers ➢ Collaborated closely with executive management to achieve organizational outcomes based on the company quarterly goals ➢ Established and created workflow and cross-departmental engagement as it pertained to the incentive program, vendor invoicing and social media ➢ Interviewed candidate(s) based upon available Administrative Assistant roles within the Operations department ➢ Created monthly social media calendars while also curating social media content and aligned graphics for all social media platforms i.e. LinkedIn, Twitter, Facebook, and Instagram ➢ Managed multiple weekly, monthly, and quarterly reports i.e. social media analytics, care advisor metrics, member incentives and additional reports per need – base Business Analyst/Integrated Care Management October 2017-January 2019 ➢ Effectively communicated across multiple departments i.e. Quality, Provider Network Services, Operations, Information Technology, Integrated Care Management and Compliance, amongst the Senior Leadership team and external vendors ➢ Fulfilled the role as Business Analyst to the CMO/Chief Medical Officer, VP/Vice President of Integrated Care Management, 4 Medical Directors’ and 5 Directors’ and Managers’ within the Integrated Care Management department ➢ Reviewed company policies and business processes Rashan Ali “CoolSoror”, Social Media & Website Manager December 2016-May 2018 ➢ Created daily social media text and image content across multiple social media mediums Instagram, Twitter and Facebook ➢ Maintained strong social media, online and brand awareness across multiple platforms which successfully resulted into increase of followers from 43 persons’ to nearly 7k ➢ Compiled strategic partnership lists in efforts of gaining beneficial partnerships and sponsorships with results of securing two partnerships ➢ Managed social media accounts e.g. Instagram, Twitter, Facebook daily in efforts of expanding brand awareness via the platforms ➢ Utilized multiple programs e.g. podbean and wordpress to upload weekly podcasts shows onto the CoolSoror website which featured women and men of the nine Greek organizations ➢ Developed and compiled online creative, copy, audio, and imaging to the CoolSoror website weekly to increase viewership of podcast shows ➢ Composed copy to pitch on behalf of client Rashan Ali for guests to potentially have the opportunity of being featured on the Host, Rashan Ali “CoolSoror” podcast channel which also increased overall listenership ➢ Established great, beneficial relationships with a variety of social influencers Jerry Thomas Public Relations, Junior Publicist February 2016-October 2016 ➢ Prepared media advisories, press releases, media landscape alerts, newsletters, creative content and blog posts for multiple clients e.g. CPD, Nielsen, Richard Wooten and N’digo Magazine ➢ Developed media lists and conceptualized media pitching and outreach on behalf of various clients ➢ Monitored execution of all social media marketing strategies and community management for clients ➢ Managed relationships with clients and vendors in efforts of cultivating the client presence via multiple digital platforms alongside marketing and email campaigns ➢ Utilized social media platforms in tracking consumer engagement and user data ➢ Monitored client(s) presence in the media e.g. television, online, newspaper, radio, magazine and etcetera and calculated impressions, numeric tracking iHeart Radio/Media, Sales Coordinator, Receptionist, Promotions December 2010-January 2015 ➢ Maintained professional relationships and communications with the Sales, Promotions, Traffic, PR, Communications, Programming and Accounting department ensuring that all entities of client digital campaigns were properly executed on behalf of Senior Account Executives ➢ Assisted with development of effective social media, online marketing, and contest campaigns amongst a multitude of radio station channels and social media platforms e.g. WGCI, WVAZ, WGRB, KISS-FM, EL PATRON ➢ Supported various marketing initiatives such as social media postings, community affairs advisories, contest e-blasts and content development for multiple radio station websites ➢ Organized and facilitated on-going requests from the sales staff, clients and stations for screenshots ➢ Managed the day-to-day administrative affairs of the Local and General Sales Managers and seven Senior Account Executives for the Sales Department e.g. WGCI, WVAZ, WGRB, KISS-FM, EL PATRON ➢ Successfully spearheaded campaigns via social media platforms including Facebook, Twitter, Instagram for stations in the Chicagoland market e.g. WGCI, WVAZ, KISS-FM, WGRB, EL PATRON ➢ Captured all elements of client marketing campaigns ran across multiple radio station websites and on-air broadcast channels to prepare a final recap to present to each client at the end of their campaign ➢ Created both press releases and media advisories to be publicly and privately distributed for several radio station events to be held in small to large scale venues throughout the Chicagoland area ➢ Served as a promotion intern for more than 50 branded radio station events, major charitable functions and live remote broadcasts with both on-air personalities and musical artists TECHNICAL SKILLS – PROGRAM EXPERTISE Microsoft Office: Word, Excel (v-lookup, data visualization, pivot tables) PowerPoint, Outlook, Publisher, Adobe Creative Suite - Cloud/Photoshop/Illustrator/InCopy/Reader/InDesign/Adobe Spark/XD/Acrobat Pro/Canva, MailChimp, Constant Contact, WordPress, One Note, Share Point, Windows 7, 8, 10, SPSS/PASW, Lexis Nexis, JIRA, Viero, Radio Fusion, Qualitative/Quantitative Research, Radio Exchange, Carbon, V-Creative, TruCare, CRM, Instagram, Facebook, LinkedIn, Twitter, Snap Chat, Tik Tok, Google Docs, Slack, Base Camp, Trello, Visio, SEO, Google AdWords/Analytics, JoinMe, Sprout Social and Social Flow