Larson Smit

LARSON – PETER C. SMIT 36 Dulce Street Almanza Dos Las Pinas City-- EDUCATION- DE LA SALLE UNIVERSITY - MANILA Bachelor of Arts in Behavioral Sciences - DE LA SALLE ZOBEL High School Diploma, March 2009. Loyalty Award, March 2009. Most Improve Player, UAAP Jr. Football Champions 2008, 1st Runner up UAAP Jr. Football 2009. CO-CURRICULAR ACTIVITIES 2009 – 2013 DE LA SALLE UNIVERSITY FOOTBALL VARSITY. 16th PSC University Games Champions, 17th SANDUGO University Games 4th runner up. April 2012 August 2012 August 2012 AVP OF LOGISTICS – FAST09 BATCH STUDENT GOVERNMENT AB-OSDM COURSE REPRESENTATIVE – FAST09 BATCH STUDENT GOVERNMENT BEHAVIORAL SCIENCES SOCIETY MEMBER LARSON – PETER C. SMIT Page 2 WORK EXPERIENCE Nov – Current SOCIAL MEDIA MANAGER – REALME PHILIPPINES Managing the Facebook, Twitter, Instagram, Youtube of realme. Assisting the social media executive in planning out a calendar of social media postings. Developing social media strategies to drive engagement & increase following. Coordinating with executives & designers to produce beautiful images to post. Proofreading and editing captions & content when needed. Monitoring social media accounts’ statistics and coming up with ideas & strategies on how to further improve following & engagement. Working with FB and IG Ads in order to optimize the campaigns for best results. Creating custom audiences and targeting the messages to them. Coordinating with ad agency to fulfill the needs of Google ads, GDN Banner, Responsive, SEM, Youtube Instream, Discovery, Bumper ads, Masthead. Contacting and Coordinating with Influencers for postings and events to Increase brand recall nationwide. Managing livestream and being an influencer inside the company to maximize organic impression. Mar 17–Mar 18 DIGITAL MARKETING EXECUTIVE – ELEVATION PARTNERS Managing the Facebook Page, Instagram and Twitter of Wingstop, Red Box, Microtel, Otterbox (Tenkiebox), Splash Accounts, (Skin White and Flawlessly U,) Qoola (Canadian Brand), Maserati and Puti (Movie Campaign). Posting and monitoring every posts of each brand. Community Management in most of the brands. Managing the creative team in coming up with trending, campaign contents for brands. Collaborating with Clients and Creative in organizing events. Organizing and finalizing quarterly and monthly reports of our clients and their competitors. Coming up with Social Media Calendar for brand postings. Setting up Facebook Ads for specific posts. Formulating Social Media Content Plan each month. Helping out in shoots for brands (Model, stylizing food content, Helping out on photo and lights.) Sept – Mar 16, SOCIAL MEDIA MANAGER – DENTSU MEDIA PHILIPPINES Managing the Facebook Page and Instagram of Cadbury, Cadbury 5 Star, ALFM (BPI), Fitness First, Oreo, US Wheat and Natalac. Posting and monitoring every posts of each brand. Managing the creative team in coming up with trending, campaign contents for brands. Collaborating with Clients and Creative in organizing events. Organizing and finalizing quarterly and monthly reports of our clients and their competitors. May – August 15, MEDIA BUYER – ZENITHOPTIMEDIA THE ROI AGENCY Handled the account of Nestle Coffee. In charge of creative buys for Nestle Coffee (all brand). Coordinated with clients and creatives on various projects. Distributed tickets for movie block sponsorships for the brand. Handled commercial spots aired on free tv and cable. Monitored events of clients. August – May 14, TRAINING SPECIALIST – EMPIRE EAST LAND HOLDINGS INC Trained newly hired sales agents with various real estate projects and modules. Made new modules to enhance the productivity of Sales agents. Traveled to different cities to train other networks of the company. August 2013 HR INTERN - THE VILLAGE SPORTS CLUB Screened applicants both on Jobstreet and walk-ins, developed methods to engage employees through incentives and activities, and assisted in a variety of clerical work. SEMINARS CONDUCTED February 2012 NATIONAL BEHAVIORAL SCIENCES CONFERENCE De La Salle University College of Liberal Arts Behavioral Sciences Department Facilitated the main operations of the event such as ushering speakers and assisting attendees. Research Papers Prepared April 2014 PERCEPTIONS AND PERCEIVED IMPACTS OF GAMIFICATION TECHNIQUES OF CALL CENTER AGENTS IN A SELECTED CALL CENTER FIRM Perceptions of call center agents with regard to how they view the gamification techniques that are practiced inside their call center firm. PERSONAL BACKGROUND Born on August 13, 1989 in Manila, Philippines. Fluent in both English and Filipino. Knowledgeable with Microsoft Office and Statistical Softwares, Setting up Facebook Ads, Boostings, Pages, Adobe Photohop, Final Cut Pro X and other Macintosh applications. Interests: filmmaking, photography, and football. I am creative, goaloriented, and adaptable. Have my own Youtube Channel and Facebook page and I am a Social Media Talent of ABS-CBN (Adobers Sudios). Search Advertising certified, Adword Fundemental certified, Video Advertising certified, Google certified and Youtube Guru certified. REFERENCES Available upon request.