Larry Joy Gbekson

Larry Joy Gbekson Phone: - Email:- Professional Summary Results-driven Project Manager with extensive experience leading multidisciplinary teams and managing large-scale projects across NGOs and e-commerce organizations. Skilled in Amazon/Walmart catalog operations, social media management, affiliate marketing, digital advertising, and stakeholder engagement. Proven ability to optimize operations, develop SOPs, and build high-performing teams. Passionate about leveraging technology to enhance opportunities for women and girls in Ghana and across emerging markets. Professional Experience Supervisor, Marketing Operations & New Business Development XtendedGH | Dec 2024 – Date Lead business development initiatives for services including PPC, creative production, and affiliate marketing. Set up and manage business profiles on Facebook, Instagram, LinkedIn, and YouTube. Record, edit, and host monthly team vlogs for YouTube and LinkedIn. Create content calendars, design graphics (Canva), and schedule social media content. Respond to messages and comments to manage online communities. Analyze and report on content performance across platforms. Manage affiliate marketing team; develop product briefs and coordinate creator partnerships. Maintain SOPs and Learning Portal in SharePoint for training and onboarding. Lead recruitment and onboarding processes for new hires and trainees. Publish monthly webinars, case studies, and agency blog posts. Monitor and optimize ad campaigns with data insights. Project Manager (Team Lead) XtendedGH | Aug 2023 – Dec 2024 Managed teams across catalog operations, affiliate marketing, and paid media. Oversaw Amazon/Walmart listings: creation, optimization, error resolution, SEO. Directed influencer campaigns and affiliate partnerships for brand exposure. Built and tracked project timelines, deliverables, and budgets. Mentored junior staff and provided performance evaluations. Provided regular reports to stakeholders and clients. Ecommerce Analyst / Catalog Specialist XtendedGH | Jul 2022 – Jul 2023 Optimized product catalogs on Amazon, Walmart, eBay, and TikTok Shop. Wrote SEO-rich content including titles, bullet points, and backend keywords. Resolved suppressed listings and listing errors via platform support. Managed campaign A/B tests and analyzed traffic, sales, and conversion data. Supported onboarding of new products and brands across marketplaces. Account Officer Evangelical Presbyterian Development & Relief Agency | Jan 2022 – Jun 2022 Maintained financial documentation, reconciliations, and compliance. Supported budgeting, forecasting, and stakeholder financial reporting. Digital Marketer Beijing Tricolor Technology Co. Ltd. | Jan 2021 – May 2021 Developed and executed SEO and PPC strategies. Managed content strategy and analytics for web and social platforms. Account Officer Ghana Music Rights Organization | Sep 2018 – Aug 2019 Handled financial reporting, reconciliations, and transactions. Improved internal documentation and accounting procedures. Account Intern AnchorHouse Limited | Mar 2017 – Aug 2017 Assisted in basic accounting tasks and data entry. Supported reporting and financial audits. Voluntary Experience Project Manager Family Thrive Foundation | Jan 2023 – Present Manage the A-Hub project supporting adolescent girls and young women. Oversee budgeting, stakeholder relations, and donor reporting. Field Facilitator WiLDAF | Feb 2024 Conducted data collection using KoboToolbox for M&E purposes. Compiled field reports and survey insights. Education Master’s in International Business & Cross-Border E-commerce University of International Business and Economics, China | 2021 Bachelor’s in Business Administration (Accounting) Methodist University College Ghana | 2017 Skills Project Management | Team Leadership | SOP Development Amazon, Walmart, TikTok Shop Catalog Operations Social Media Strategy | Content Creation | Canva | YouTube Hosting Affiliate Marketing | Influencer Coordination SEO | PPC | Campaign Analytics Budgeting | Financial Reporting | QuickBooks Tools: SharePoint, MS Office, Zoom, KoboToolbox Certifications & Awards Amazon Catalog Management & Advertising Chinese Government Scholarship – Academic Excellence -) Languages English (Fluent)