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Lari Heikkinen
www.linkedin.com/in/lariheikkinen
(LinkedIn)
digitaladspackage.com/ (Company)
digitaladspackage.com/ (Personal)
Summary
Contact
Top Skills
Project Management
Project Planning
Team Leadership
Languages
Finnish (Native or Bilingual)
Thai (Elementary)
English (Professional Working)
Certifications
Build Your Own Chatbot
Computer Mechanic
Google Analytics Certification
Node-RED: basics to bots
AdWords Search Certification
Digital Ads Package .com
Singapore, Singapore
Contact: Lari (at) DigitalAdsPackage.com | DigitalAdsPackage.com
Results: DigitalAdsPackage.com/#Watch-ROAS-Live-Report
Referrals: DigitalAdsPackage.com/#referrals
Some of the platforms I've used in the past:
► eCommerce: Woocommerce | Shopify | Magento/Marketo |
Sharetribe | MyCashflow
► CMS: WordPress | Webflow | Wix | Hubspot
► Analytics: Google Analytics 4 | Matomo | Plausible | Piwik Pro |
Looker Studio | Google Optimize | Google Tag Manager | Leadfeeder
| Hotjar | SPSS | What A Graph | Supermetrics | Dashthis
► Search Engine Optimization: Yoast | Webmaster Tool | SemRush |
Screaming Frog | Ubersuggest
► Search Engine Ads: Google Ads | Microsoft Ads
► Social Media Ads: Meta (Facebook & Instagram) | X (Twitter) |
LinkedIn | TikTok | YouTube
► Email Marketing: MailChimp | Hubspot
► Graphics: Photoshop | Illustrator | Lightroom
► Video Edits: Windows Movie Maker
► ChatBot/VoiceBot: IBM Watson | IBM cloud platform (PaaS) | Zoho
- ZoBot
► Project Management/Collaboration Tools & Chats: Trello | Teams
| Hangouts | Skype | Telegram | Slack | WhatsApp | Facebook
Messenger | Monday.com
► Servers: DigitalOcean | NameCheap | Hostgator | FastComet |
SiteGround | Sigmatic
► Programming languages: HTML - Basic | CSS - Basic | JavaScript
- Basic | Node-RED - Basic
► Booking Engine: SiteMinder
► Other: G suite | Office 365 | Zapier | Leadoo | Outgrow | Make.com
Experience
Digital Ads Package .com
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9 years 1 month
Digital Marketing Director
August 2015 - Present (9 years 1 month)
Some of the projects I worked with:
Digital Marketing "Big Picture" Master
► https://rieker-shop.fi
► https://nettikenka.fi
► https://valjas.fi
► https://nordicplug.fi
► https://heydudeshoes.se
Google Ads Specialist
@ Liverpool FC | Finland Market
► https://store.liverpoolfc.com
Paid Social Specialist
► https://fazer.com
► https://teknos.com
► https://wartsila.com
► https://a-lehdet.fi
► https://caverion.com
► https://patriagroup.com
► https://upm.com
► https://helen.fi
Web Analyst
► https://valjas.fi
► https://adapteo.fi
► https://.molok.com
► https://verkkoasema.fi
Digital Marketing Specialist
► https://dagsmarkpetfood.fi
► https://sporttirakki.fi
► https://warriorcoffee.com
► https://unisoncoffee.fi
► https://konecenter.com
► https://lukiolaiskannettava.fi
► https://nuutinen.fi
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► https://dekotalo.fi
► https://creamailer.fi
► https://subway.fi
► https://karelianstore.fi
► https://pintaykkoset.fi
► https://koli.fi
► https://pht.fi
► https://isyk.fi
Digital Marketing Consultant
► https://warmheartworldwide.org
Digital Marketing Assistance - Lysefjorden Adventure
► http://www.lysefjordenadventure.no
Digital Marketing Coaching
► https://www.aavaresort.com
Digital Marketing Specialist
► https://bigmango-solutions.com
Google Ads Specialist
► Basware Connect | Support the event registration
► http://www.baswareconnect.com
Digital Marketing Specialist - SaaS
► https://www.4straction.com
Digital Analyst
JWS Ohio, USA
Digital Marketing Consultant
► https://searchlaboratory.com
Marketing Coordinator | VISA CRM Software
► The VISA-CRM.
Project: Jungle Plaza (Online Second-Hand Marketplace).
Goal: Sign up 3000 users in the first year. We surpassed it, and have over
9000.
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► Duty: Head of E-Commerce & Digital Marketing.
Digital Marketing Manager
August 2015 - Present (9 years 1 month)
Verkkoasema Oy
Web Analyst
January 2024 - Present (8 months)
Markkinointisankarit Oy
Sankari :)
May 2019 - Present (5 years 4 months)
Big Mango Solutions Co., Ltd.
Digital Marketing, Master
August 2019 - Present (5 years 1 month)
Rude Larry
Digital Head Coach
October 2018 - May 2022 (3 years 8 months)
Bangkok Metropolitan Area, Thailand
What will you get from Rude Larry?
In 6 months you will have:
Stopped wasting money on ineffective marketing
Built a new internal website that tracks and measures the impact of all of your
digital marketing programs
Created a new external website and targeted digital marketing program
Trained a digital marketing specialist to manage your new technology and
marketing efforts
To do this, Rude Larry will:
# Optimize your web presence with perfected SEO and Branding
# Create and enable an all-means digital marketing system including SEM,
SoMe, and email
# Maximize your conversion rate from visitors to customers
# Train your employees to think digitally
Iglu
2 years 2 months
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Digital Marketing Specialist - Growth hacking
June 2014 - July 2015 (1 year 2 months)
Chiang Mai, Thailand
Project: Tyoloma (Relocation Service for IT Professionals).
► Accolades: The biggest financial newspaper in Finland wrote an article about
our project.
► https://www.is.fi/taloussanomat/yrittaja/art-.html
► Duty: Project Management/Planning & Marketing.
► When we started this project in 2013, Iglu has 10 employees in the house.
Currently (2017), Iglu company has over 193 employees in four different
locations.
► I also planned and wrote the Iglu employee handbook.
Digital Marketing Trainee
June 2013 - May 2014 (1 year)
Gilbarco Veeder-Root
Field Service Engineer - Area Representative
March 2005 - March 2009 (4 years 1 month)
Kajaani Area, Finland
► I have been employed as a Field Service Engineer at Gilbarco VeederRoot. Daily tasks have been to repair, install and maintain the following things:
payment systems, automatic tank gauge systems, electronics/electrical faults,
UPS, sensors, electrical motors/pumps.
► Also, preventative works have been a major role in my daily work routines.
Successful completion of the work requires good technical skills, interpersonal
skills and the ability to work independently.
► Area size was 350 km x 200 km.
► Responsible for taking care of hundreds of gas stations individually.
► Clients: ABC, Airports, Army, Exxon, Industrial plants, Neste, Shell, ST1,
Teboil.
Asennusliike Juha Moilanen Oy
Technician
September 2004 - February 2005 (6 months)
Kajaani Area, Finland
► Pallet racking installation to warehouses around Finland.
Kainuun Kone ja Laakeri Oy
Warehouse Manager
January 2003 - August 2004 (1 year 8 months)
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Kajaani Area, Finland
► Prepare and complete orders for delivery or pickup according to schedule
(load, pack, wrap, label, ship).
► Receive and process warehouse stock products (pick, unload, label, store).
► Perform inventory controls and keep quality standards high for audits.
► Keep a clean and safe working environment and optimize space utilization.
► Complete diary logs into inventory.
► Report any discrepancies.
► Operate and maintain preventively warehouse vehicles and equipment.
► Follow quality service standards and comply with procedures, rules, and
regulations.
Finnish Army
Jaeger
May 2002 - December 2002 (8 months)
Kajaani Area, Finland
► Specialization: Mortar Jaeger.
Sähkörakointi Mähonen
Electrician
January 2001 - May 2002 (1 year 5 months)
Kajaani Area, Finland
► Read blueprints and technical diagrams.
► Install and maintain wiring, control, and lighting systems.
► Identify electrical problems with a variety of testing devices.
► Repair and replace: wiring, equipment, fixtures using hand tools and power
tools.
► Follow state and local building regulations based on the National Electric
Code.
Inter Asfaltti
Laborer
May 1997 - September 2000 (3 years 5 months)
Kajaani Area, Finland
► Repaired road surfaces using prepared asphalt mixes.
► Conducted asphalt work using a variety of automated equipment and tools.
► Repaired highway and residential neighborhood roadways using prepared
asphalt mixes.
► Reported asphalt equipment malfunctions to construction management in a
timely manner.
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► Traffic Management.
► Collaborated with contractors to ensure timely and full completion of
construction and repair tasks.
Education
Payap University Chiang Mai Thailand
Master of Business Administration (MBA), Master of Business
Administration · (2015 - 2017)
Rajamangala University Technology of Lanna, Chiang Mai Thailand
Bachelor of Business Administration (BBA), International Business
Management · (2010 - 2015)
Kainuun Ammatti-Instituutti of Kajaani Finland
Diploma of Electrical/Electronic/Computer · (1998 - 2002)
CMU Language Institute
Thai language and culture program · (2015 - 2017)
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