Lara Teixeira Do Espírito Santo

Lara Teixeira do Espirito Santo Barra da Tijuca – Rio de Janeiro – RJ​ Phone: +55 - | Email:- LinkedIn: linkedin.com/in/larateixeiraes​ Date of Birth: 10/04/1995 – 30 years old Objective Senior Product/Project Manager Professional Summary Experienced Product Manager with a strong background in user experience, digital product strategy, and organizational leadership. Proven track record in leading multidisciplinary teams for digital product expansion, journey optimization, revenue growth, and operational efficiency. Expertise in data-driven product development, agile methodologies (Scrum, Kanban), go-to-market strategies, and continuous user experience improvement. Skilled in managing strategic projects and collaborating with legal, operations, and customer experience teams. Strong communication, metrics-driven mindset, critical thinking, and stakeholder management. Education ●​ Postgraduate in Product Management – BBI Business Behavior Institute – 2023 ●​ Bachelor’s in Defense and International Strategic Management – UFRJ – 2018 ●​ Technical Course in Tourism and Entertainment – CEFET – 2013 Languages ●​ Advanced English ●​ Advanced Spanish Professional Experience​ Hurb – 06/2019 to 03/2025​ Large-Scale Online Travel Agency (OTA) – Tourism & Technology​ Director of People – 07/2024 to 03/2025 ●​ Led the People area, driving strategic product projects focused on employee experience, integrating digital solutions for recognition, engagement, and process automation. ●​ Managed a team of 18+ employees, fostering continuous development and feedback culture. ●​ Defined strategies for organizational culture and engagement. ●​ Implemented data-driven processes to optimize workplace climate and performance. Key Achievements: ●​ Optimized manual processes in the Personnel Department, reducing recurring task time by up to 89%. ●​ Implemented a new performance evaluation structure, increasing employee satisfaction and NPS by 22%. Senior Product Manager – 07/2020 to 06/2024 ●​ Defined scope, led planning and execution of product roadmaps, balancing immediate impact with long-term strategic goals using tools like Coda, Miro, and Jira. ●​ Made data-driven decisions centered on user needs to optimize performance and efficiency. ●​ Developed and evolved new products in partnership with business areas, especially Growth and Commercial teams, for go-to-market and product adoption strategies. ●​ Identified innovation opportunities to boost conversion and efficiency. ●​ Applied feedback loops for process improvement, user journey automation, and workflow optimization, reducing repetition, error rates, and task times. ●​ Collaborated with cross-functional teams to enhance user experience. ●​ Conducted user research and design sprints for deeper behavioral insights. ●​ Applied agile methodologies (Scrum/Kanban), prioritization techniques, and product frameworks to ensure continuous delivery and strategic alignment. ●​ Implemented solutions to drive growth, engagement, retention, and ARPU. ●​ Identified and resolved critical pain points in the user journey, focusing on web/app logged-in areas. ●​ Managed multidisciplinary teams (developers, designers, researchers) ensuring organizational alignment and effective stakeholder communication. ●​ Monitored metrics and sprint deliveries continuously. Key Achievements: ●​ Developed and implemented a communication flow for overdue payment recovery, generating over R$18MM in 12 months. ●​ Created automated chatbot flows, reducing service queues by 65% and saving over R$12MM. Customer Experience Analyst – 06/2019 to 06/2020 ●​ Applied Customer Experience best practices to foster a customer-centric culture. ●​ Developed strategic projects to transform customer service, focusing on efficiency and delight. ●​ Created and implemented loyalty strategies with external partnerships for exclusive client benefits. ●​ Analyzed customer behavior and segmentation for personalized actions. ●​ Led projects to disseminate customer experience culture across all departments. ●​ Facilitated integration between teams to identify improvement opportunities in the customer journey.​ Walt Disney World | Cultural Exchange Program – 11/2017 to 02/2018​ Large Multinational in Entertainment & Hospitality​ ​ International Cast Member ●​ ●​ ●​ ●​ Worked in Disney’s largest park store, focusing on excellence in customer service. Served international visitors, delivering memorable and welcoming experiences. Applied Disney’s service quality and organizational culture standards. Engaged in cultural exchange with people from diverse backgrounds, enhancing global vision and interpersonal skills. ●​ Improved English fluency.​ Fuji Metalock Brazil – 07/2016 to 12/2018​ Medium-Sized Company – Naval & Offshore Equipment Import/Trade Trainee Administrative Analyst​ Easy Institute – 02/2016 to 12/2016​ Small Language School English Teacher Courses & Certifications ●​ Leadership and Team Management – FGV – 2024 ●​ Digital Transformation – Universidade Católica Portuguesa (UCP) – 2022 ●​ Product Management – Product Arena – 2020 Systems & Tools ●​ ●​ ●​ ●​ ●​ ●​ ●​ Microsoft Office Suite Google Workspace Task Management Tools: Jira, Trello, ClickUp Coda Google Analytics, Metabase, Looker/DataStudio Zendesk, Zoho Miro, Excalidraw, Murau, Figma, LucidChart