LAONE
KHUNWANA
MARKETING & COMMUNICATIONS SPECIALIST
-
-
Gaborone, Botswana
PROFESSIONAL SUMMARY
I am an energetic and results-oriented marketing specialist with 5 years of experience in
client engagement, brand positioning, campaign support, and CRM. I am skilled in content
development, internal and external communications, and digital advertising. I am certified
in digital marketing and data analysis with a strong growth mindset and cross-functional
collaboration skills.
EXPERIENCE
Jaunt Incorporation (Pty) Ltd
Sales and Marketing Manager
Present
Monitor compliance and safety standards, ensuring operations align with transport
laws and internal quality guidelines.
Collaborated with internal and external stakeholders (web developers, drivers,
administration) to optimize ride request flows and client experience across digital
channels (WhatsApp ordering system).
Prepare weekly sales performance reports.
Titan Marketing
Digital Marketing and Media Specialist
2024 - 2025
Created digital marketing strategies that incorporated ad campaigns, influencer
marketing, and mall activations for HRDC, Clicks and other clients.
Scheduled, managed and reported on content flighted across X (Twitter), Facebook,
and Instagram.
Sourced branded merchandise for clients to ensure brand visibility and to drive
engagement during activations.
Botswana Savings Bank
Digital Marketing & PR Specialist
-
Collaborated with an advertising agency and increased social media engagement by
over 200% in 6 months.
Maintained strong cross-departmental collaborations for effective communication and
alignment.
LAONE KHUNWANA
MARKETING & COMMUNICATIONS SPECIALIST
-
-
Gaborone, Botswana
EXPERIENCE (CONTINUED)
Active participation in all corporate events and CSR activities to promote the
Bank’s public perception and maintain strategic partnerships with key
stakeholders.
Collaborated with the Contact Centre and a specialised ICT company and led the
team through the successful transition from a manual CRM system to an
integrated smart solution.
Managed the social media marketing budget to ensure effective allocation of
resources across ad campaigns while maximizing ROI and achieving key
performance objectives.
Assisted in planning and executing the Bank’s sales activations at large-scale
expos including the Consumer Fair, The Northern Trade Fair and The Ghanzi
Show.
Footprints Advertising
Content Copywriter
2022 - 2023
Developed marketing strategies and sales campaigns for clients in both the
public and private sector (Alex Forbes, Village Imaging, Petrohyper, Botswana
Savings Bank, etc)
Analysed performance metrics and generated monthly analytics reports with
social media platforms like Zoho and Hootsuite.
Collaborated with cross-functional teams to coordinate and manage events,
roadshows and activations. (BIFM Traditional Music Expo, BSB Card Switch
Campaign, Village Imaging Mobile Clinic launch)
Elegance Booth Retail Group
Sales and Marketing Officer (Internship)
2021 - 2022
Supported day-to-day operations, including product promotions, in-store
activations and customer service, to drive sales and enhance client experience.
Managed the boutique’s social media platforms (Instagram and Facebook) to
increase brand visibility and support product launches.
LAONE KHUNWANA
MARKETING & COMMUNICATIONS SPECIALIST
-
-
Gaborone, Botswana
SKILLS & COMPETENCIES
Microsoft Office
Adobe Illustrator
Adobe InDesign
Canva
Teamwork
CRM
Data Analytics
Critical Thinking
Time-management
Active Listening
Adaptability
Attention to detail
SKILLS & COMPETENCIES
English (Fluent)
Setswana (Native)
Turkish (Intermediate)
Portuguese (Basic)
EDUCATION
Bachelor's Degree in Business Administration
Eastern Mediterranean University
IGCSE
Maru-a-Pula School
2017 -
CERTIFICATES
Financial Modelling and Valuation Analysis
Corporate Finance Institute
Ongoing
Data Analysis
University of Capetown
Oct 2024
Digital Marketing
University of Capetown
April 2023
LAONE KHUNWANA
MARKETING & COMMUNICATIONS SPECIALIST
-
-
REFERENCES
Bomolemo Selaledi
Head, Marketing & PR
Botswana Savings Bank
--Wabo Moswate
Managing Director
Titan Marketing
--Maurice Motaung
Managing Director
Jaunt Incorporation
--
Gaborone, Botswana
