Lanie

Lanie Krügel Strategist & Sales-- -‬ linkedin.com/in/laniekrugel DISC PROFILE el g u r k e Lani SUMMARY Revenue-driven eCommerce Agency Marketing Director and Sales Director with a history of leading digital marketing, design, sales, and technology teams to optimal brand positioning within competitive markets. Analytical talent toward the development of key profit-building strategies through consumer shopping behavior data and site performance metrics. Committed to full utilization of existing technologies and non-disruptive additions for seamless customer interfacing. DETAIL & VALUES Vast experience in Business Development and In-Depth Knowledge of the Agency Business. Strategy and Sales Experience with 5+ years in the industry. 5 years with my own agencies that I grew to 6 figure agencies within 3 months of starting. Worked in everything from brand, sales, advertising, content, funnels, CRM, and loyalty to service design (inc, UX/UI), social media, and digital. Wide raging industry & sector expertise, including retail, fashion, VR, hospitality, luxury, crypto & blockchain, arts, healthcare & pharmaceuticals, and travel. Managed interdisciplinary teams of over 25 people, Sitting on the board and acting as CEO. Co-Founder and CEO of 2 x 6 Figure Agencies and Consultant for a leading agency in South Africa. Ran and Trained Sales Teams and closed up to $30K per week in sales. Ran and Trained Account Manager Teams and managed up to 17 Clients simultaneously. Incredibly versatile: Able to deliver large, complex strategies and work extremely well under pressure. Respecting others, keeping promises, showing personal accountability, and providing excellent service - This is who I am. Living Your best life This has nothing to do with cocktails and holidays. This is being present in moments that define YOUR life and being surrounded by meaningful relationships and having a purpose. Leaders Great leaders hire great people and then get out of their way. STEP BOLDLY BUT SAFELY Be a safe pair of hands, while taking on calculated risks BE COMMERCIAL & CREATIVE Leverage creativity to generate commercial value. Don't get fixed on ineffective concepts. DO YOURSELF PROUD Have integrity to be able to sleep well. Company position Dates Scale Driven Strategist - Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations Set specific marketing goals that align with the overall direction and business goals for each client in their niche. Develop and maintain digital campaigns to increase traffic Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI Forecast market trends Research market to identify new opportunities Generate innovative ideas to promote customer brands and their products Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans Use customer feedback to ensure client satisfaction Ensure brand alignment to increase brand awareness and equity Scale Driven Lead Account Manager 2021 Set-up of all customer systems Create SOPs for customer onboarding and systems for Account Managers Managed a portfolio of up to 10 accounts of 8 figures combined. Created OKRs and in depth reports for all clients, Effectively led a seasoned team of partner managers and account coordinators. Oversaw sales forecasting, goal setting, and performance reporting for all accounts. Contacted regular and prospective customers to explain product features and solicit orders. Trained all Account Managers on all systems and procedures. Vastly Fine CEO and Business Development Business | Brand | Advertising | Digital | Experience Design | Sales | Social | Funnels | CRM - Responsibilities Grew company monthly by more than 140% on a consistent basis. Interfaced with new business prospects and existing accounts to resolve problems while exceeding sales goals and objectives. Securing new business and negotiating new ecommerce contracts Delivering on customer retention, renewals, new business, and growing accounts in eCommerce. (including Fashion, Interior, Food and Beverage, CBD, Cosmetic, Health, and Wellness) Improved customer confidence and recovered the previous year's sales losses with a 61% gain by building and renewing customer relationships to define market opportunities. LANIE KRUGEL Company position Vastly Fine CEO and Business Development The Social Kru CEO and Sales Director Dates - - Business | Brand | Advertising | Digital | Experience Design | Sales | Social | Funnels | CRM Responsibilities Managed and maintained 200 accounts with weekly sales exceeding £8k with a combined contractual value of £1.7m Leveraged rapport with key retail account leadership to up-sell strategy Maintained current knowledge of pricing, products, and services to leverage competitive edge and retain market share. Managed sales transactions with revenue stream of £2k - £25k monthly per contract. Work directly with appointed department heads and managers to delegate responsibilities and ensure that all aspects of the company are running efficiently. Negotiate and approve contracts with vendors and suppliers, and other relevant organizations for business to operate efficiently on a daily basis. Oversee market research studies to determine what customers want from the company, and then create and implement plans to provide services and products based on research findings. Managed and Trained Senior Account Manager Team Managed and Trained Senior Sales Team. Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Set specific marketing goals that align with the overall direction and business goals for each client in their niche. Develop and maintain digital campaigns to increase traffic Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI Forecast market trends Research market to identify new opportunities Generate innovative ideas to promote customer brands and their products Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans Use customer feedback to ensure client satisfaction Ensure brand alignment to increase brand awareness and equity LANIE KRUGEL Company position Dates Social Tap Sales Manager 2017 Tracking & improving stats for the sales department Approving internal marketing campaigns Assisted the sales team with closing deals Closing deals Ensured that commissions were tracked properly Assured that the sales team met their quotas Contacted leads that didn’t close Managed the CRM Created new marketing offers Ensured that the sales team was leveraging the resources & training the company provided Trained the sales team ( Daily Training ) Oluchi Co-Founder & CEO - Cosmetic Luxury Brand Manage and evolve brand positioning and messaging for the company and its core offerings Continue to develop the voice of the Oluchi brand, owning the creation and evolution of brand strategies, guidance, and assets (e.g. brand and naming architectures, identity assets, guidelines) Generate ideas to better connect our brand with clients. Partner closely with our Creative Services team to develop world-class brand engagement using videos, presentations, and other mediums Lead key corporate marketing initiatives, including evolving the brand story and its delivery to constituent groups including clients, investors, shareholders, and employees Vittore CEO and Marketing Director - Worked with High-End Luxury Brands like Cape Cobra and Jack Friedman. Designed luxury Items for the Nigerian and Middle East Market. Created a strategic roadmap that sustained month-over-month positive net income. Pioneered innovative organizational development and installed corporate infrastructure, injecting critical strategic guidance and tactical solutions across all functions. Structured and negotiated lucrative, "win-win" contracts and client agreements; exercised new payment terms that eliminated outstanding receivables. Business | Brand | Advertising | Digital | Experience Design | Sales | Social | Funnels | CRM Responsibilities LANIE KRUGEL Company position Dates Responsibilities Chaz Everitt Real Estate Agent - Stellenbosch - South Africa Conduct open houses to help market for-sale properties Stay up-to-date on market trends and property values to best assist clients Develop positive and trusting relationships with customers by addressing individual needs Negotiate final price and draft sales contracts Communicated clearly with clients to identify their needs and budget and match to available properties Negotiated and managed sales contracts and answered all client questions Certifications Clients Amen Footwear // PharmaDynamic // Azulik Lodge // Austere // Kopa Birth // Inscatech / GenuHoney // The Bank Menswear // Christiano Lucci // Impression Bridal // 12 Week Year // Chaz Wolfe // Wildir // AltEthos // KLM // Redemtion Rum // Up the Creek // SIO // Bridg-It // Ashley & Justin Bride // Eco Dive // Zoey Grey // Afromontane // Soojin //Billybo Group // ClickFunnels // Hat Bright //All Nations Casino // VMLY&R // SA Wedding Directory // Cashflow Tactics // Pivot to Scale // Sassy Shop Wax // Twiice Boutique // Love & Amor Boutique // Tractionology // Lisa Batson // Timberland // Allora // Fantastic Services // Sheshea Naturals // Noyette // JJ Ellie // Rakkar Fashion // The Poet // Holly Flick // Hernan Vazquez Media // Scale Driven, ETC. Business | Brand | Advertising | Digital | Experience Design | Sales | Social | Funnels | CRM LANIE KRUGEL CURRICULUM VITAE Recommendations TRAVIS SKELTON | AMEN FOOTWEAR " I've worked with many marketing experts in my years in business. No one comes close to Lanie and her skills. I've been so impressed with her that I took to hiring whichever agency she was involved with just to get her input. " Mitchell Weinberg| inscatech " We brought Lanie in to help us structure our digital strategy and start-up our e-commerce platform. Three years in, we are still working with Lanie and all I can say is that she surpassed our expectations and delivered beyond the brief, every time. She is such a pleasure to work with and we shall miss her dearly. If you want your business to grow, Lanie is an absolute no brainer. " Katie Griffen | Kopa Birth " Lanie is a superb strategist and has bundles of entrepreneurial spirit! She's got a positive can-do attitude and has the ability to influence an entire team within a few minutes. It's been such a pleasure working with her and she is a virtual bank of information. You want an answer, Lanie's got it. " Jeremias SMith| Chief operating officer at Scale Driven " Smart, experienced, loyal. That is exactly who Lanie is." Mike Joubert| BillyBo group, ogilvy & Levis Strauss & co " Whenever you look for someone with an enormous amount of knowledge about digital marketing, Lanie's your girl. She is a pleasure to be around and has proven herself again and again. She is a great partner and asset to ANY company. " Business | Brand | Advertising | Digital | Experience Design | Sales | Social | Funnels | CRM LANIE KRUGEL