LANGELIHLE SIFISO JIYANE
GAUTENG, SOUTH AFRICA -
-– https://www.linkedin.com/in/langelihle-sifiso-jiyane-b366a9173
Driver's license: Code 8 with own vehicle
Brand Manager | Public Relations Manager | Marketing Manager | Media Relations Specialist
SUMMARY
Results-Driven Public Relations and Brand Marketing Professional with experience developing and executing successful
brand strategies. Proven track record of increasing brand recognition and customer loyalty. Experienced in leading cross-functional
teams to deliver on-time and on-budget projects. Skilled individual with experience developing and executing successful PR
campaigns. Expertise in crafting engaging content, maintaining relationships with media outlets, and managing social media
accounts to create strong brand visibility.
SKILLS AND COMPETENCIES
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Brand Management
Project Management
Digital Marketing
Strategic Thinking
MS Office Suite
Confidentiality & Discretion
Presentation, Collaboration
Innovation
Strategic Planning & Execution
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Organizational skills
Market Research, Networking
Accountability
Data Analysis
Brand Performance Tracking
Agency and Vendor Coordination
Advertising, Time Management
Event Execution
Brand Platform Development
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Customer Service Orientation
Detail oriented
Strong Communication skills
Budget Management
Integrity and Authenticity
People Management
Brand Positioning
Public Relations
Crisis Management/Resolution
PROFESSIONAL EXPERIENCE
Public Relations and Brand Marketing Professional – Freelancer
Oct 2023 – Present
During this period of being unemployed, I have been working as a freelancer collaborating with agencies on different projects for clients
such as: Bolt, Marketing Maven, SMD, Montgomery Group and Transire Consulting
FR Communications (Pty) Ltd
Feb 2021 – Sept 2023
Specializes in brand and reputation management, servicing clients in engineering and mining, hospitality, media (agencies), technology and
consumer sectors.
Reason for Leaving: End of Contract
PR & Brand Manager
• Generated and analysed sales reports identifying effective product lines and sales and marketing strategies.
• Oversaw and developed strategic marketing and promotional plans for new product rollouts.
• Manage company events and tradeshow logistics including ticket & credential distribution, booth setup, permits, advertising
materials and product requirements.
• Planned and executed strategic tests to acquire new clients and increase average ticket: developed and promoted new
services and packages, instituted referral programs and expanded advertising reach through new, targeted channels.
• Developed and implemented a comprehensive public relations strategy to expand media coverage, boost volunteer
recruitment, etc.
• Prepared the direction of Social Media presence including writing and analysis of digital marketing channels.
• Maintained a travel database and records, participated in executive program meetings, and provided onsite participants and
good support.
• Provided administrative support to a member of the senior leadership team which included project plans, expense reports,
and development of presentations.
• Directed office management including space planning, supply control, and development of procedures to ensure efficiency
in office operations.
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Maintains a travel database and records, participates in executive program meetings, and provides onsite participants and
good support.
Net#WorkBBDO
Mar 2017 - Dec 2020
Delivers world class effective human centric marketing and communication solutions that keep brands ahead in a constantly changing and
competitive world.
Reason for leaving: End of Contract
Communications and Brand Consultant Freelancer
• Applied marketing analytics to evaluate and implement the strategy on researched target markets.
• Supported the development and execution of both short-term and long-term new product launches including but not limited
to financial planning and briefing against Integrated Marketing communications initiatives.
• Supported the development of brand management processes and capabilities, including sales and competitive analysis,
consumer insights, architecture mapping, planning, ongoing reporting and measurement, ROI, standards, and governance.
• Continually reviewed all elements of the marketing mix, to optimize sales, share, profitability and built brand equity.
• Collaborated and integrated with key cross functional partners including Category Management, Product Development,
Strategic Marketing, Global Sourcing, and other cross functional teams to support brand development.
• Prepared briefs and commissioned research for new business opportunities and clients.
• Formulated plans and proposals to present to clients and senior management.
Hill+Knowlton Strategies
Mar 2017 - Dec 2020
Offers influencer relations, internal, corporate, business, design, digital, marketing, media planning, flight school, governance sustainability
and financial communications.
Reason for leaving: End of Contract
Communications and Brand Consultant Freelancer
• Ensured employee proficiency, maintained Brand Integrity, and maintained overall exuberant relationships with said brand
representatives and patrons.
• Ensured that the target audience in the correct demographic was reached in order to create brand awareness of the company
and holistic lifestyle while delivering the proper primary and secondary messages.
• Brainstormed and developed new concepts and ideas to boast the brand.
• Conducted client market research, competitive analysis, and communications audit and synthesized findings for clients to
implement effective brand and go-to-market programs.
• Developed and executed marketing and business development initiatives for the newly established west region office - from
marketing initiatives to major client pitches.
• Established a new way of thinking for case studies, capturing the firm's intellectual capital through the creative use of client
stories and visual expressions of their brand.
• Analyzed customer feedback, web statistics, claims information and program participation levels to assess the impact of plan
communications.
• Built and maintained vendor relationships and served as the primary communications contact.
• Maintained professional and technical knowledge by attending educational workshops; reviewed professional publications;
established personal networks; participated in professional societies.
Metal Industries Benefits Funds Administrators (MIBFA)
Sept 2013 - Mar 2017
Provides administration services for the following Funds: Engineering Industries Pension Fund. Metal Industries Provident Fund. Metal and
Engineering Industries Permanent Disability Scheme.
Reason for leaving: End of Contract
Junior Brand and Marketing Manager
• Developed and executed brand marketing strategies to increase brand awareness and drive sales.
• Conducted market research and analyzed consumer trends to inform brand positioning and messaging.
• Managed and oversaw the development of marketing materials such as advertising campaigns, social media content, and
email marketing.
• Collaborated with cross-functional teams including product development, sales, and creative to ensure brand consistency
across all touchpoints.
• Monitored and reported on brand performance metrics such as sales, customer engagement, and brand sentiment.
• Identified and pursued new opportunities for brand partnerships and collaborations.
• Managed budgets and allocated resources effectively to maximize ROI.
• Stayed up to date on industry trends and best practices in brand marketing.
• Developed and maintained relationships with key stakeholders including media outlets, influencers, and industry
associations.
EDUCATION
Global Certificate, Cyber Security, Horizon Start Academy, InProgress
Certificate, Digital Brand Strategy, IIE-Vega School, 2021
National Diploma, Small Business Administration/Management, University of Johannesburg, Incomplete
National Senior Certificate, Grade 12, Horizon High School, 2008
REFERENCES
Name of Reference
Relationship
Organization
Contact Number
Email Address
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Miss. M. Legodi
Founder and Director
FR Communications (Pty) Ltd--
Name of Reference
Relationship
Organization
Contact Number
Email Address
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Mr. F. Tshivandekano
Strategist
Net#WorkBBDO--
Name of Reference
Relationship
Organization
Contact Number
Email Address
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Ms Cleo Johnson
Founder and Curator
Nuecleo--
