Lana J Bian

 Summary of Qualifications Dynamic marketing and communications leader with 15+ years of progressive leadership delivering strategic brand, communications, and stakeholder engagement initiatives across federal agencies, state governments, nonprofits, and commercial sectors. Proven ability to lead complex communication efforts, manage cross-functional teams, and deliver high-impact marketing strategies that elevate visibility, stakeholder engagement, and organizational alignment. Skilled in translating technical content into compelling narratives, leading digital transformation efforts, and executing integrated campaigns that support business and policy goals. Recognized for building trusted relationships with senior government clients and vendors; managing multidisciplinary teams, and driving innovation through digital transformation, marketing automation, and cross-channel campaigns. • Government Expertise: Extensive experience supporting federal clients including FDA, USDA, and HHS, leading internal communications, regulatory initiatives, and stakeholder outreach strategies that improve transparency, operational efficiency, and public engagement. State, Local & Education experience includes market research for conducting workforce business in the states of Ohio, Washington, and Florida. • Strategic Leadership: Proven success directing strategic communications for national programs, marketing initiatives for multimillion-dollar state contracts, and brand development efforts that drive visibility and growth for small businesses. • Digital & Marketing Proficiency: Strong command of marketing automation platforms (HubSpot, Constant Contact), CMS and CRM tools (WordPress, Salesforce), SEO/analytics (Google Analytics), and creative suites (Adobe CC)—applying data-driven strategies to increase audience reach and ROI. • Clearances: Public Trust (USDA & FDA) • Certifications: Certified Scrum Product Owner (CSPO), Scrum Alliance • Software Experience: Microsoft Office & SharePoint Online | CMS (HubSpot, SquareSpace, WordPress) | Marketing Automation (HubSpot, Constant Contact) | CRM (Salesforce, HubSpot) | SEO, Google Analytics | Adobe Creative Cloud | Visio Employment History Independent Marketing and Communications Consultant 01/25 – Present • Created persuasive B2C marketing collateral and identified optimal channels for SMBs to reach target audiences, driving customer acquisition and referral program growth. • Conducted comprehensive website content review, and continue to provide ongoing website content support for Amelia Townsend (author) and the Shoestring Theatre Company. Arlington Strategy Marketing Agency | Arlington, VA 06/24 – 12/24 Marketing and Communications Consultant, Fairfax County Thrive Program • Successfully conducted a comprehensive brand assessment that helped to identify key opportunities for immediate marketing improvements, resulting in enhanced visibility and engagement for consumer-facing businesses • Developed tailored marketing plans for small B2C businesses (e.g., Fairfax County grant recipients), including market research, target audience identification, value proposition refinement, competitive analysis, channel selection, messaging strategy, and promotional tactics to support customer acquisition and business growth. Eagle Hill Consulting, FDA (HHS) | White Oak, MD 02/23 – 05/24 Deputy Lead/Workstream Lead, Strategic Communications • Led internal communication projects, working with leadership at the Food & Drug Administration (FDA) Center for Drug Evaluation and Research (CDER) Office of New Drugs (OND), post-marketing Drug Safety. • Designed, produced, and published OND’s post-marketing safety newsletter, which was distributed to over 250 scientific staff. • Provided project management and communications support for CDER-wide post-marketing safety team, including a data migration project from SharePoint 10 to SharePoint Online. DRT Strategies, Inc. | Arlington, VA 07/17 – 11/22 Team Lead/Workstream Lead, Strategic Communications, FDA (HHS) | White Oak, MD (05/19 – 11/22) • Led internal and external communication projects, working with leadership at FDA’s CDER OND. • Developed and published internal newsletter reaching more than 1400 scientific staff, creating a stronger sense of community amongst the teams (which became essential during the pandemic). • Completed analysis and focus groups reviews to standardize FDA/CDER documentation and process for CDER Advisory Committees, resulting in a more streamlined approach and standardized templates. Workstream Lead, Strategic Communications, FDA (HHS) | White Oak, MD07/17 – 05/19 • Led internal and external communication projects, working with leadership in FDA’s Office of the Commissioner, including cross-cutting documentation for the three medical centers and well as campus-wide FDA events. • Successfully developed and executed communication plans; streamlined digital communication process and use of tools to support the Office of Medical Products and Tobacco, the Patient Affairs Staff for internal and external outreach, including program and outreach (video and social media) management support for Rare Disease Day. • Assisted FDA staff with a large-scale hiring initiative for attracting scientific talent, which resulted in a 20% increase in new qualified hires. Team Lead, Strategic Communications for USDA (FSA) | Washington, DC 07/16 – 07/17 • Led strategic communications team, working with leadership at USDA’s Farm Service Agency (FSA). • Developed and executed a comprehensive communication plan; streamlined the digital communication process to support both the national office and field offices around the country. American Association for the Advancement of Science | Washington, DC 06/15 – 06/16 Executive Marketing and Membership Consultant • Brought in by the Chief Membership Officer to work with the Director of Member Experience and Engagement and across AAAS departments/offices to analyze existing member experience leading to improved touch points, as well as enhanced member engagement and increased retention rates. • Improved member satisfaction, enhanced member offerings, ensured data integrity to create a better member experience; also supported the development of new business processes and operations. Monster Government Solutions, LLC | McLean, VA 05/12 – 02/15 Senior Marketing Manager for Strategy, Programs, and Planning • Identified, assessed, and cultivated strategic vendor relationships to enhance Monster’s state government offerings, which led to contract awards for three multi-year state projects: Ohio ($36M over ten years), Florida ($29M over six years), and Washington ($8M over five years). • Developed and executed comprehensive go-to-market strategies for federal and state government sectors, including product positioning, messaging, partner engagement, and collateral development to drive awareness and adoption. • Designed and launched a virtual career fair in under three weeks, coordinating with partners, vendors, and Monster’s global sales and marketing teams—resulting in participation from 200 job seekers and 15 employers. China Telecom USA/China Telecom Americas | Herndon, VA 07/04 – 05/12 Manager/Senior Manager/Director of Marketing Communications • Managed all marketing and communications activities, speaking engagements, and product launches. • Developed and implemented international marketing and channel expansion strategy, generating 60% of business revenue. Marketing contribution resulted in 68% compounded annual company growth rate over seven years, growing from 19 to 220 customers and $8M to $92M annual revenue. • Created value proposition and go-to-market strategy for enterprise and carrier (data and voice) for the U.S., Canadian, and South American markets. • Directed traditional, digital, solutions, and social marketing, driving leads to the international sales team, resulting in almost $2M directly attributable revenue from new marketing programs per year. Education M.A. Marketing, American University, Washington, DC B.A. International Business, minor in Economics, Hope College, Holland, MI Internship, U.S. Department of Commerce, Export Promotion, Japan/Korea/Hong Kong Honor’s Semester Program, Japanese Business/Economics, Meiji Gakuin University, Tokyo, Japan Professional & Volunteer Affiliations Co-Founder, Founding Board Co-Chair, Success in the City, LLC (membership organization for women business owners) Member and Volunteer, Historic Vienna, Inc. Former Member and Former Marketing Communications Committee Chair, Women in Technology Former Co-Chair, Asian Business Committee, Dulles Regional Chamber of Commerce