Lalendra Kumar

I’m Lalendra Kumar, a seasoned Digital Marketing Professional with over 11 years of hands-on experience driving growth for B2B and B2C brands—especially in the tech and cybersecurity sectors. My core expertise lies in performance marketing, SEO, Google Ads (Search, Display, Video), PPC strategy, email automation, and data analytics using GA4, GTM, and Power BI.

Over the years, I’ve successfully led multi-channel campaigns with ad budgets exceeding ₹35 Lakhs per month, delivering consistent ROI improvements, quality lead generation, and brand visibility across search and social platforms. I specialize in building end-to-end strategies, right from audience research and keyword planning to conversion tracking and performance optimization.

I’ve collaborated with internal stakeholders—presales, sales, product, design—and external partners like agencies and OEMs to create effective digital funnels that convert. My recent work includes running global campaigns, optimizing website performance for better SEO rankings, and automating email journeys using tools like Zoho Marketing Automation and Mailchimp.

As a freelancer, I bring not just execution skills but also strategic insight. Whether you need support for a one-time project or ongoing performance management, I ensure transparency, timely delivery, and measurable results. I’m also an immediate joiner and can adapt to fast-moving environments with ease.

Tools I work with:

• Advertising: Google Ads, LinkedIn Ads, Meta Ads
• Analytics: Google Analytics 4, GTM, Power BI, Adobe Analytics (basic)
• SEO Tools: SEMrush, Ahrefs, Google Search Console
• Email & Automation: Zoho Campaigns, Mailchimp, HubSpot
• Other: WordPress, Canva, ChatGPT, Excel Reporting