Laksmi Amalia Wulandiari

Laksmi Wulandiari Creative Strategist & Data Enthusiast- PROFESSIONAL SUMMARY Data-driven market researcher with 2+ years of experience in project management, digital strategy, and analytics. Skilled in campaign optimization, KPI tracking, and gaming market analysis. Proficient in SQL, Python, Power BI, and A/B testing. Passionate about leveraging data, creativity, and storytelling to drive product and marketing performance. SKILLS - Marketing Analytics & KPI Tracking - A/B Testing & Experiment Design - Predictive Modeling & Statistical Analysis - SQL & Python for Data Analysis - Tools: Power BI, Looker Studio, Google Analytics, Google Sheets (advanced), Figma, Canva - Communication & Cross-Team Collaboration PROFESSIONAL EXPERIENCE Freelance Creative & Market Strategist | Independent (Jan 2021 - Present) - Coordinated content strategies and product research for clients in gaming, lifestyle, and F&B. - Conducted digital campaign analysis using SQL and Python to extract insights from user and sales data. - Built marketing performance dashboards in Power BI and Google Sheets. - Collaborated with designers and analysts to execute data-informed creative strategies. Market Researcher | Qalori Indonesia (Aug 2023 - Dec 2024) - Designed and managed large-scale surveys and research projects. - Delivered actionable insights into market trends and consumer behavior. - Developed reports and dashboards supporting cross-functional initiatives. Junior R&D Staff | Perum Peruri (Jun 2015 - Oct 2017) - Collaborated with production and investment planning teams. - Conducted data-driven analyses for production forecasting and planning. Laksmi Wulandiari Creative Strategist & Data Enthusiast- PROJECTS - Game Industry Market Analysis: Clustered game genres and pricing models to uncover player preferences and behavioral patterns. - Kyoji Matcha Digital Strategy: Designed creative content calendars and coordinated remote teams to boost digital engagement. - Java Food Pairing Research: Applied data-driven insights to curate culturally and nutritionally appealing concepts. EDUCATION National Institute of Technology Bandung Bachelor of Engineering, Industrial Engineering (2009 - 2013) CERTIFICATIONS - Full Stack Data Science Bootcamp | Dibimbing.id - Introduction to Data Analytics | RevolU Mini Course - IELTS | Overall Band 7.0 (Listening 8.0, Reading 7.5) PERSONAL QUALITIES - Highly enthusiastic and proactive - Fast learner & analytical thinker - Passionate about gaming and storytelling - Strong appreciation for cultural and creative industries PORTFOLIO & ONLINE PRESENCE LINKEDIN : https://www.linkedin.com/in/laksmiamalia/ GITHUB : https://github.com/in/laksmiamalia/ MEDIUM : https-