Lakshmi

LAKSHMI SOUNDARYA ANDRA Contact: -, - ~ E-Mail:- A growth-oriented professional, imbue with exceptional result generation capabilities, for keeping abreast of market trends and competitor’s moves to achieve market share, seeking senior level assignments in Advertising / Social Media Marketing / Content Writing with an organization of high repute PROFILE SUMMARY A competent professional with 10 years of experience in: Online MarketingCustomer Service Quality Management Client Relationship Management Data ManagementROI Accountability Campaign Management Budgeting Content Writing Gained significant exposure of working on Google's ongoing development of advertiser products to maximize client’s campaign results Adept in mapping business requirements and developing & implementing processes in line with the pre-set guidelines Demonstrated abilities in providing excellent customer service to Google’s advertisers Adroit in managing AdWords account including creating new campaigns and refining keywords Hands-on experience in identifying opportunities for increasing advertiser performance and investment Expertise in communicating with clients via email, answering their queries and updating them about new Google product offerings relevant to their industry vertical. An effective communicator with good creative, interpersonal and problem solving skills. CORE COMPETENCIES Reviewing and updating ad keyword lists for improving advertiser’s Return on Investment (ROI)  Formulating digital strategy to deliver best ROI for their campaign on various result oriented matrices Managing campaign to figure out results and tracking the changes required in future campaigns Skilled in building and maintaining healthy business relations with major clients, media agencies, PR, etc. for ensuring maximum customer satisfaction Liaising with DMM/AM for developing appropriate campaign strategies to support the pursuit of campaign goals and implementing them within DBM Interpreting media plan and I/O to guide & audit IO/line item set up by Trafficking Team before launching campaigns or after specific adjustments Developing & maintaining relationships with customers and educating them on new product features Evaluating campaign performance on regular basis to determine adherence to budget & performance goals ORGANISATIONAL EXPERIENCE May ‘14 to date Regalix India Pvt Ltd, at the Google Office, Hyderabad as a QA Lead I currently manage a team of 15 AdWords Account Strategists as a Google contractor. In this role, I take care of all Quality Reviews. My team is responsible for AdWords consultative selling to SEA, India and UK/Ireland advertisers over the phone. My responibilities include - ● Continuous training and coaching 15 FTEs to improve their overall AdWords knowledge, optimization opportunities and sales skills to meet the overall deliverables. ● Coordinate with the client(Google) weekly to make sure all new initiatives don't lose rigour and are aligned with the vision of the program. ● As part of Management team, work with the leaders across the two organisations to identify challenges to improve overall process execution ● Analysing the training needs, and to collate the information and provide refreshers and training sessions to bridge the gap. Also, to further take feedback on the same. ● To keep abreast of all the product and process updates. And to communicate the same to the whole team ● Complete ownership of compliance errors if any and provide feedback to the rep to ensure 100% adherence ● To reach out to dissatisfied clients, deep dive into their accounts, and understand the root concern by speaking to the advertiser and ensure that their concern is resolved. ● Calibrate calls along with other QAs across markets, with the Client to preempt any gaps in process and product knowledge across the team. ● Resolving FTE queries and escalations across the floor by troubleshooting into the accounts performance, and passing the knowledge to the reps. PREVIOUS EXPERIENCE Apr’13-Apr’14Foray Software Private Limited at the Google Office, Hyderabad as Senior Campaign Manager (DoubleClick Bid Manager) Role: Accountable for: Explaining display ecosystem of ad networks, DSPs, 1st & 3rd party audience targeting & technology, online measurement, ad operations, Google display ad buying, delivery and measurement platforms Using necessary aspects of DCM platform which were integrated with DBM (completes DBM & DCM certification) Handled activities related to: Demonstration of trafficking tools for trafficking requests, DBM support tools for support requests and product feedback channels for submitting bugs & feature requests Documentation of campaign optimization recommendations/changes made over the course of a campaign (using tracking & notes docs) to ensure account performance. Coordinated with Ad Review Team for creative approvals Provided campaign management services after understanding client’s campaign goals, budgets, flight dates and other data Delivered information about campaign progress & performance against budget and performance goals to relevant stakeholders on periodic basis Feb’11-Mar’13enQoS Software Technologies as Senior Campaign Manager (AdWords & Bing) Role: Spearheaded a team of 30 people Looked after daily workflow Maintained quality in the process Designed & monitored pay-per-click campaigns from scratch by creating ad copy & keywords Accountable for: Providing bidding guidance Writing content for websites & blogs as per requirement Optimizing AdWords accounts to increase ROI Handled activities related to proof-reading and editing of client content Offered quality reviews to Campaign Managers for maintaining quality within the team and ensured completion of work as the work is in accordance with the Client’s policies Jan’10-Jan’11Uptrendhits Private Limited as Head - Search Marketing Role: Liaised with international clients who were using Google AdWords Accountable for managing & approving weekly & daily reports sent to the client and providing updates on their AdWords accounts Coordinated with potential client for pitching AdWords and benefits of online marketing Headed a team of 20 people after training them in AdWords. Oct’06-Jan’10Google, Hyderabad Growth Path: Joined asAdWords Associate Rose to the position ofSenior AdWords Representative Last designated asAccount Strategist Highlights: Holds the distinction of being selected to visit Google, Gurgaon Office and provided assistance in various projects at Google’s offices in 2007 & 2008 Efficiently completed project within time and increased quality & productivity by 50% in Gurgaon Office Apr’04-Jul’06HSBC, EDPI as Senior Customer Support Executive Role: Solving complicated customer inquiries and also handling monetary transactions over the phone. Resolving customer issues over the phone and later up-selling various products like insurance and account protection ,depending upon the customer’s needs. Participating in talent identification drives for various processes. Monitoring calls of agents and rating them according to the service provided Highlights: Successfully achieved high performance ratings quarter over quarter Acknowledged as Superstar of the Month (twice) for handling two different processes with 100% quality and highest RPH Holds the distinction of receiving: Quality Star Award for achieving highest quality in the office Star of the Month Award twice for excellence in quality & customer service Various internal awards and peer bonus for excellence in work CERTIFICATION Google AdWords Certified Individual IT SKILLS Well versed with: Google Docs, MS Office (Excel - Basic & Advanced and PowerPoint) Internet Applications EDUCATION B.Com. from Andhra University, Hyderabad in 2004 PERSONAL DETAILS Date of Birth: 15th March, 1983 Address: Flat No- 107, Block F, Satyanarayana Enclave, Madinaguda, Hyderabad - 500050 Languages Known:English, Hindi and Telugu Location Preference:Hyderabad