Lakesha (Kesha) Moore, DES
Senior Event Operations Strategist | Conference & Convening Strategy
I build event systems that hold under pressure and deliver in real time.
Supporting high-stakes conferences, executive convenings, and complex event environments.
SUMMARY
Senior Event Strategist and Operations Leader who builds event systems that hold under pressure, align cross-functional
stakeholders, and protect budgets in high-stakes environments. Known for leading full lifecycle event execution,
strengthening operational infrastructure, and implementing SOP-driven processes that improve efficiency, compliance
readiness, and execution consistency.
CORE EXPERTISE
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Event Strategy & Lifecycle Management
Medical & Executive-Level Convenings (Transferable)
SOP Development & Operational Process Design
Budget Ownership, Financial Tracking & Reconciliation
Vendor Sourcing, Contract Negotiation & Compliance Alignment
Cross-Functional Stakeholder Leadership
Event Governance, Risk Mitigation & Documentation
Registration, Attendee Management & Event Technology
Post-Event Reporting, Analytics & Continuous Improvement
Scalable Systems, Playbooks & Workflow Design
EXPERIENCE
Chiefs for Change — Washington, DC (Remote)
Senior Events Strategist (Official Title: Events Associate)
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Led end-to-end planning, execution, and post-event operations for national convenings, executive meetings, and
multi-stakeholder programs across in-person, hybrid, and virtual formats.
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Owned full event lifecycle including venue sourcing, contract negotiation, vendor management, budget tracking,
onsite execution, and post-event reconciliation, ensuring accuracy, compliance alignment, and operational
consistency across all events.
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Built and implemented standardized event systems including SOPs, run-of-show documentation, timelines, and
approval workflows, improving execution efficiency and reducing last-minute risk.
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Managed complex budgets and vendor contracts, driving cost savings exceeding $250,000 through strategic
negotiation, financial oversight, and value optimization.
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Served as the central coordination point across executive leadership, program teams, communications, and external
partners, ensuring alignment, clarity, and timely delivery in high-stakes environments.
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Led post-event reporting and analysis, identifying gaps, improving processes, and strengthening future execution
through structured insights and documentation.
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Developed scalable operational infrastructure that reduced manual workload and improved cross-team
coordination, enabling consistent execution across multiple concurrent events.
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Mentored and guided administrative and junior staff on event processes, systems, and execution standards,
strengthening team capability without formal direct reports.
SPONSORSHIP & STRATEGIC PROGRAM SUPPORT
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Supported development and execution of revenue-aligned event programming, coordinating sponsor deliverables,
executive engagement, and integrated event experiences.
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Aligned event logistics with broader organizational strategy, ensuring program delivery supported stakeholder goals,
visibility, and long-term partnership value.
Blue Cross Blue Shield of North Carolina — Durham, NC
Meeting Coordinator
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Executed internal and external meetings within a regulated healthcare environment, supporting logistics, vendor
coordination, and budget tracking.
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Coordinated audiovisual vendors, meeting logistics, and onsite execution while maintaining compliance with
organizational standards and expectations.
TECHNOLOGY AND TOOLS
Asana | Google Workspace | Zoom | Slack | Cvent (RFPs) | Salesforce (data and contact management) |
Microsoft Office | GlueUp | Dropbox
CERTIFICATIONS & EDUCATION
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Digital Event Strategist (DES) – PCMA
Advanced Event Strategy – Event Leadership Institute
Inclusive Event Strategist – Meeting Professionals International
Women in Leadership – Meeting Professionals International
BA, Organizational Management – Ashford University
