LAIRA MIKAELA CADANO - EXECUTIVE
ASSISTANT
Address:
Phone:
Email:
Cuta, Batangas City, Manila, Philippines--
SUMMARY
Detail-oriented and results-driven professional with a background in petroleum engineering, now
excelling as a high-level virtual assistant. I bring a strategic mindset, efficiency, and precision to business
operations, supporting CEOs, entrepreneurs, foreign executives, and coaches. With a keen eye for
organization and workflow optimization, I empower visionary leaders to streamline their processes,
reclaim their time, and scale with confidence.
WORK EXPERIENCES
CRYPTO VA (COMMUNITY MODERATOR/WRITER) - FREELANCE
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Managed and engaged with online crypto communities, ensuring active participation, clear
communication, and a positive environment.
Created compelling content, including educational articles, announcements, and social media posts,
to drive engagement and brand authority.
Provided real-time support, moderated discussions, and enforced community guidelines to maintain a
professional and informative space.
Assisted with administrative tasks, scheduling, and content organization to streamline operations for
crypto projects and influencers.
Stayed updated on blockchain trends, NFT projects, and market developments to deliver relevant
insights.
SHELL GAS STATION SUPERVISOR
OCT 2022-FEB 2023
Operations Management: Ensured seamless daily operations, optimizing workflow and maintaining
high customer service standards.
Team Leadership: Supervised staff performance, fostering a motivated team to uphold service
excellence and brand reputation.
Inventory & Compliance: Managed inventory, enforced safety protocols, and ensured adherence to
corporate standards.
Scheduling & Customer Service: Coordinated shifts, addressed customer concerns, and
implemented solutions for enhanced satisfaction.
Efficiency & Growth: Introduced process improvements that reduced downtime, streamlined
operations, and boosted sales.
EXECUTIVE ASSISTANT - BLACK BELT OPERATING- US BASED
PART TIME - MANAGED TO GO FULL-TIME with MULTIPLE CLIENTS
2022-JAN 2025
Administrative Excellence: Efficiently manage calendars, schedule meetings via Zoom/Teams, and
coordinate travel for executives, ensuring seamless daily operations.
Elite Communication Management: Handle emails, phone calls, and correspondence with
professionalism and promptness, keeping inboxes organized and stress-free.
Project Coordination: Oversee project planning, progress tracking, and deadline management,
ensuring smooth execution.
Content & Document Preparation: Craft reports, presentations, and business documents with
precision, creativity, and confidentiality through Google Workspace.
High-Impact Event Planning: Organize online corporate events, conferences, and meetings, and
vendor coordination.
Client & Stakeholder Relations: Act as a trusted liaison, fostering strong professional relationships
that elevate business credibility.
Office & Operations Management: Streamline workflows, oversee daily operations, and maintain
office efficiency with proactive problem-solving.
Discretion & Confidentiality: Handle sensitive information with integrity, ensuring top-tier
professionalism.
Process & Efficiency Optimization: Implement innovative systems and tools to enhance productivity
and workflow automation through GoHighLevel.
Tech-Savvy & Digital Marketing Pro: Expert in Microsoft Office Suite, Google Workspace, CRM
software (GoHighLevel), Trello, WordPress, and Canva. Specializing in social media management,
outreach, and content creation for brand visibility.
EDUCATION
JULIAN PASTOR MEMORIAL ELEMENTARY SCHOOL
Cuta Central Batangas City,Philippines
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GOLDEN GATE COLLEGES - Second Honorable Mention - English Club
President-
Batangas City
-
BATANGAS STATE UNIVERSITY
Golden Country Homes, Alangilan, Batangas City
BS Petroleum Engineering
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SKILLS
Social Media Management (SMM) – Strategically creating, scheduling, and managing engaging
content that enhances brand presence and drives audience growth.
GoHighLevel CRM & Automation – Expert in setting up workflows, automations, and campaigns for
seamless client interactions and lead management.
WordPress Website Management – Handling website maintenance, content updates, and SEO
optimization for improved visibility and performance.
Graphic Design (Canva Pro) – Crafting high-quality visuals for branding, social media, and marketing
materials that resonate with target audiences.
Video Editing (CapCut & Other Tools) – Producing professional, engaging videos for marketing,
business presentations, and social media.
Writing & Content Creation – Creating compelling blog posts, website copy, white papers, and
marketing materials to captivate and convert audiences.
LinkedIn Management & Professional Outreach – Optimizing LinkedIn profiles, networking with
industry professionals, and implementing strategies for brand visibility and lead generation.
Marketing Research & Strategy Development – Conducting thorough market research, devising
digital marketing strategies, and executing data-driven marketing plans.
Facebook Meta Suite & Social Media Growth – Leveraging insights and trends across platforms like
Pinterest, Instagram, and Facebook to boost engagement and brand awareness.
SEO & Digital Marketing – Implementing SEO strategies, content marketing, and email marketing to
enhance online reach and lead generation.
Admin & Executive Support – Managing emails, scheduling calendars, handling data entry, and
streamlining organizational processes with efficiency.
Team Leadership & Management – Leading teams, overseeing projects, and ensuring seamless
collaboration for high-performance results.
Standard Operating Procedures (SOPs) & Pitch Deck Creation – Developing structured workflows,
proposals, and presentations for business operations and investor outreach.
Website Creation & Optimization – Designing and optimizing websites for user experience,
performance, and lead conversion.
Google Analytics & Data-Driven Insights – Tracking website traffic, analyzing user behavior, and
making data-backed marketing decisions.
Petroleum Engineering Consulting – Offering technical support, industry research, and expert
insights into petroleum engineering and oilfield operations.
AI Tools Utilization (ChatGPT, Jasper AI, etc.)
KEY QUALITIES AND STRENGTHS
Strong Communication Skills – Exceptional written and verbal communication for professional
interactions and client engagement.
Reliable & Resourceful – Proactive problem-solver who thrives in fast-paced environments and
delivers high-quality results.
Adaptable & Quick Learner – Flexible, coachable, and able to quickly grasp new tools, technologies,
and industry trends.
Collaborative & Team-Oriented – Works well in cross-functional teams, fostering a positive and
productive work environment.
Highly Organized & Detail-Oriented – Ensures accuracy and efficiency in all tasks, from project
execution to administrative work.
Creative & Strategic Thinker – Blends creativity with analytical skills to develop innovative marketing
and branding strategies.
REFERENCES
Casin Oliver - Black Belt Operating - Acquisitions Manager --Cresta Cutrona - Recent Australian Client --Ilija J. - Crypto Manager - Telegram: @ilija_91
LINKS
PORTFOLIO: https://drive.google.com/drive/folders/1E181RzlnN50bSD8zLd9WAGcG8uxpqmV1?
usp=sharing
TESIMONIALS: https://drive.google.com/drive/folders/1TlrLKiRo_6-nBBX7uTgFMTQyjJ7obgHQ?
usp=share_link
SMM Links:
https://docs.google.com/document/d/139JEtQ0rJV8zzvPtiiO0kfT3UgzgeqoXmtHAlXsjfrc/edit?
usp=sharing
