Lailah Achmat Jakoet

Lailah Jakoet CONTACT Phone: - Address: 8 Mulvihal Road, Rondebosch, Cape Email: Town, South Africa. 7700 - ABOUT ME PROFESSIONAL EXPERIENCE A graduate in Branding Strategy and Business Management, I am a hardworking, determined, and positive individual who thrives on new challenges. As a peopleoriented person with strong communication skills, I bring energy, ambition, and a results-driven mindset to everything I do. Over the past few years, I have developed a strong interest in the talent acquisition space, where I combined my passion for people and technology. I implemented proactive recruitment strategies, sourced both active and passive candidates (primarily passive), and helped build and maintain a strong talent pipeline. In September 2021, I was promoted to Marketing Manager, where I deepened my interest in software technology and integrated various tech tools into my recruitment approach. I am now actively seeking new opportunities in Talent Acquisition and Business Management, where I can continue to grow, innovate, and add value. Marketing Manager |- The Leaders Lab Lead the company’s digital marketing strategy with a strong focus on LinkedIn, Twitter, and Instagram to build brand visibility and attract top talent. Develop and execute original, creative content tailored to each platform to engage audiences and differentiate the brand in a competitive market. Utilize video, messaging campaigns, and multi-platform tactics to drive brand awareness and increase audience engagement. Recognized as a LinkedIn specialist, leveraging advanced platform tools to connect great leaders with great companies. Support broader business goals by aligning marketing efforts with talent acquisition and company growth strategies. Talent Sourcing Specialist |- The Leaders Lab Managed full-cycle recruitment for roles across the U,S from sourcing and screening to interviewing and offer negotiation. Focused on identifying top talent through proactive recruitment strategies, targeting both active and primarily passive candidates. Built and maintained a strong talent pipeline to meet ongoing client hiring needs. Used advanced sourcing methods including Boolean search, social media recruiting, networking, and referrals. Expert in using LinkedIn Recruiter, Dripify, Loom, and other tools to attract and engage top candidates. Familiar with multiple interview formats (Phone, Zoom, Google Meet, Slack, RingCentral). Proficient in resume databases and Applicant Tracking Systems (e.g., Recruiterflow). Provided training to staff and hiring managers on recruitment best practices. Demonstrated strong communication and negotiation skills in candidate engagement and offer management. Highly proficient in Microsoft Office Suite and Google Suite. Digital Marketing (graduate programme) |- Mirim (Formerly known as Quirk) As part of a rotational graduate programme, I gained cross-functional exposure by working in various departments within the agency during the first six months. I then chose to specialise in the Client Service / Account Management business unit for the remainder of the programme. Key Responsibilities: First 6 Months (Rotational Phase): Performed general office administration duties Took minutes during client meetings and reported back to teams Assisted in preparing presentations for client meetings Client Service / Account Management Focus: Conducted brand and market research Created task briefs for internal production teams Attended and documented client meetings Conducted in-store brand visits to gain insights Assisted on set during advertising shoots Supported account managers with day-to-day tasks References Samantha Sampson- Group HR Consultant The Jupiter Drawing Room Marketing Intern (graduate programme) | 2013 Working as an Intern on current client briefs, research and strategy . Reference :Darius Meadon- (Group Head: Strategy) Client Services Consultant |- Cell C ( Telecommunications) Sales, staff training, merchandising, business admin, customer service, account management, new account development Mohammed- (Franchise Owner) EDUCATION Vega, The Brand Communication School |- Bachelor of Business Administration in Brand Building and Management SUBJECTS 2010: Brand Strategy (major), Economics, Business Communications and Digital Media, Creative Development, Critical Studies, Innovation and Business Management 2011 :Finance in Brand Building, Logistics Management Organisational Studies (In Addition to subjects mentioned in- :Brand Strategy (major), New Media, Critical Studies, Innovation and Business Management, Corporate Social Responsibility, Brand Practice and Entrepreneurship. CERTIFICATES Digital Marketing | 2014 Red& Yellow Advertising School (Stellenbosch University) SUBJECTS Digital Strategy, Market Research, Content Strategy, User Experience, Web Development, Design, Copy Writing, CRM, SEO, Search Advertising, Online Advertising, social media, Email&Mobile Marketing, Data Analytics, Conversion Optimisation Rustenburg Girls’ High School |- SUBJECTS: English (first language), Afrikaans (second language), Mathematics,Biology, Accounting, Physics