Laeequa

LAEEQUA AHMAD Canal Bank Housing Scheme, Lahore ·- ·-· www.instagram.com/lycart__/ My life was briskly upgraded when I traveled from Lahore to the U.S. and explored nine of its states within six months. The number of people I met, and the troubles & perks I experienced along the way, evolved me to an active participant in society. Thus far, I have aspired to become a person—real and authentic. In the future, I plan to carve my talents and practice my skills in a reputable agency/organization that respects my passions in life. EXPERIENCE October 2019 – TO DATE Communications Manager GUDDU SHANI Pvt. Ltd. - Managed content for the clients: written and visual that included the client’s social media channels and websites. - Developed website content and helped in sorting ideas for the client’s brand management, image consulting, outbound/inbound marketing, and brand’s story. - Devised SEO reports, lent art direction, and social media planning for the company as well as the clients i.e. fashion brands – both local and international. DECEMBER 2017 – OCTOBER 2019 CONTENT MARKETER/QA EDITOR ibex.co - QA Editing/Proofreading/Content Auditing for U.S. based clients affiliated with telecommunication companies: AT&T, Spectrum, HughesNet, Cox, etc. - Web-copy writing, generating SEO reports, Social Media Marketing, Guest Post writing, Blogging, and Email Outreaching for U.S. affiliate websites. JULY 2017 – DEC 2017 PUBLICIST TRANSMEDIA - Managed Social Media Platforms: all the content i.e. videos, images, textual content. - Marketed some of the major projects: Arth – The Destination World XI Independence Cup 2017 Pak vs. Sri Lanka Series 2017 - Handled PR, various social media forums for the following: Cool & Cool, Brighto, Malang Media. Apart from creating PR Plans, Digital Plans on Excel sheets and PowerPoint presentations, I have also lent my writing skills at formating speeches, scripts, press releases, articles, blogs for multiple events that were published on The Nation, The Express Tribune, Daily Times, Pakistan Today. Click these links to read my published works on newspapers- FREELANCE CONTENT WRITER FoliosBooks- FREELANCE CONTENT WRITER ESG CONSULTANCY- FREELANCE CONTENT WRITER PROSEODEALS EDUCATION 2016 CREATIVE WRITING, PAINTING, PIANO (Cultural Exchange Program) CREIGHTON UNIVERSITY, NEBRASKA, UNITED STATES OF AMERICA 3.9 GPA 2013 - 2017 BA(HONS) IN ENGLISH LITERATURE GOVERNMENT COLLEGE UNIVERSITY, LAHORE 3.56 CGPA 2011 - 2012 PRE-MEDICAL Punjab Group of Colleges SKILLS SEO ANALYSIS AND QA I was promoted to work as a QA Editor at ibex.co. And it was because of my ability to write copies clean of errors and mistakes. I don't shy away from critiquing work in a constructively polite manner. I am familiar with the editing software(s) but rely on my intuition to read between the lines in order to locate the subconscious intent of the writer. Understanding context and genres are my strengths. Knowing the SEO background is my experience. I have a basic understanding of SEO (including the use of SEMrush, Moz, Google Analytics) and I aspire to learn it further as Google evolves. 2 WRITING EXPERT I have won several short-story/essays as well as poetry writing competitions on and off-campus during my student life. I have also aced the Provincial round of Chief Minister's Essay Writing Competition, 2017. My writing ventures stretch from pressers, articles, and blogs for the following local newspapers: The Nation, DAWN, Daily Times, Tribune, Pakistan Today, to international websites as a ghostwriter. ADOBE PHOTOSHOP AND PREMIER AMATEUR As a side interest, I learned the mechanics of the aforementioned software(s). I have also worked as a junior Graphic Designer at Transmedia. PAINTER, CARICATURIST, AND CALLIGRAPHER STOP-MOTION/CLAYMATION ANIMATOR I have won several inter/intra-university painting competitions. Currently, I'm managing my blogs on Instagram (Lycart and MissFortune) devoted to paintings and comics. Lycart was launched in April 2019. It has sold over 30 paintings in a month, onshore as well as offshore. MissFortune is still underdevelopment. I have worked for an underground band (Poor Rich Boy) as their videographer. The song is yet not released. However, they have shared another video that I made three years prior to the release of the latter one: Other published works: Click here! Apart from these, I have also made presentational-videos for Transmedia. I can handle Adobe Premier, Windows Movie Maker quite skillfully. LEADERSHIP ROLES I have organized a community development project, assigned by the U.S. Department of States UGRAD, and a creative writing competition in my university. I have represented Pakistan at the Rotary club in U.S. PIANO AMATEUR During the exchange program, I took piano lessons and learned to play Christmas jingles. SPORTS ENTHUSIAST As much as I like watching sports, I also participate in badminton, table tennis, cricket, monopoly and chess tournaments. ACTIVITIES I have volunteered in Lutheran Family Services of Nebraska, Schlegel Center for Service and Justice, Jackson Liberty High School, North Omaha Boys & Girls Club, Yate Community Centre in the United States of America. After my return, I volunteered at the Lahore Students Union and Project Light. 3