Laeeka Khan

 Laeeka Khan MEDIA PROFESSIONAL EDUCOR HOLDINGS 14 October 2015 – Present SENIOR CONTENT MANAGER January 2021 - Present Content creation for strategy documents and proposals. Creative direction, evaluation and copy editing of all marketing collateral. (Mailers, SMS's, posters, flyers, social media posts, infographics, videos, strategy and corporate documents, app templates and screens, app articles). Special projects- Website content briefing and project management. (Issuing content briefs to web development teams, ensuring implementation of the same. Facilitating stakeholder feedback from Academic teams and at campus branch level). HEAD OF DIGITAL June 2018- December 2020 Responsible for digital marketing of education brands at Educor. (Damelin, ICESA, CTC, CityVarsity, INTEC, DCC and Lyceum College) Duties: I’ve worked with and lead a digital team, consisting of a social media strategist, content creators, web co-ordinator, leads analyst and an online campaign manager. Key areas: Evaluation, planning and execution of online campaigns in partnership with digital service providers. Website content management. Social Media- Strategy, organic, paid and boosted content planning and roll-out. Producing digital leads and positive online exposure. SENIOR WRITER AND BLOGGER February 2017-May 2018 (Public Relations and Communications) Create blog calendars Writing +upload - SEO-optimised blogs to WordPress. Provide SEO and editorial feedback to writers. Market content to external websites. Copywriter and Proofreader October 2015- January 2017 Website Copywriting. Writing, editing and proofreading content for brands websites. Copywriting and proofreading. Billboards, prospectuses, PR material, e-mailers, Facebook posts and adverts, Tweets, SMS’s and advert/mailer straplines. ELAN PROPERTY GROUP 18 May 2015- 12 June 2015 Social Media Specialist and Copywriter Content creation + management- Facebook, Google Plus, Pinterest and Twitter. Writing newsletter and website copy. Managing daily content roll-out. Reference: Marketing Executive Tyrone Watts: 031 - June 2011- December 2014 THE QUANTUM CAPITAL FUND (JETSTREAM PUBLISHING) Copywriter/Content Creator and Social Media Manager Copywriting/ content management for The Jetstream and it’s author. Social Media Community Management: Facebook. Twitter, Pinterest, Google Plus, WordPress. Content creation for: Newsletters Videos E-cards, infographics. Competition and campaign execution. Blogging Reference: Justin Johns- May 2009- March 2011 URBAN BREW STUDIOS (TV Production company) Roles: Production Assistant, Researcher, Content Producer and Content Director Reference-Harry Hofmeyer - Former Head of Genre SABC – Entertainment- Pat van Heerden - Key Productions Last Say on Sunday- SABC 3 Marion Island 101- SABC 2 YOTV- SABC 1 (Blast – Science variety show, Blue Couch- Teen talk show, and World Cup Live) Last Say on Sunday SABC 3 Roles Production Assistant Researcher/Writer Marion Island 101 SABC 2 Production Co-ordinator/Researcher Content Producer/Director Project Synopsis- Marion Island 101- 24 minute natural sciences show-SABC -Formal Education. (SABC 2- Fridays-11h00, Grades 10-12. ) Premise – Marion Island seen through the eyes of a presenter journeying to a meteorological and science research destination, south of Cape Town. Duties: Review satellite footage from island, craft into storylines and inserts. Write and develop content for in-studio element of shows. Post Production- Direct video editors on insert packaging- studio/island. Brief dialogue between studio presenter and guests. Brief director, crew and technical teams pre-shoot. CONTENT PRODUCER – YOTV World Cup Live Blue Couch- talk show Blast – science show Duties Research and develop ideas for shows from written proposal to pitch to (SABC). Content Presenter pieces to camera, voice overs for inserts. Pre-recorded and live show running orders and scripts. Briefing/Directing: Presenters-on location/in studio. Technical director- requesting shots- pre-recorded and live. Technical staff- Floor managers, camera persons, lighting, props and sound engineers, CGen operators. Graphic designers- briefing and implementation- show bumpers, intro and credit sequences. Video Editors - Usage of shots, stills and graphics. Sound Engineers- Direct sound engineers post production to ensure acceptable audio levels. - (STUDENT WORK AND INTERNSHIPS) August 2008-April 2009 Intern/Production Assistant- SABC- Content Hub- Entertainment Genre Reference- Former Head of Genre – Entertainment- Pat van Heerden - Duties: Create story ideas and compile new briefs to issue to local TV industry. Assist in compiling Business Plans. Brief edits to production companies together with commissioning editor. Contribute to creative development workshops. SABC SHOWS worked on Zooming in on Men- SABC 3 Wild Ltd- SABC 2 *Achieved National Diploma in Journalism-2009 July 2008 Internship - African Lotus Productions (Durban) Duties: Script writing, Offline editing (Final Cut Pro), Voice Over artist. Produced storyline for DVD presentation- Gandhi Development Trust Awards 2008. Reference: Suda Singh- July – November 2007 News reader- Radio Hindvani 99.5 FM Duties: Source news, edit + compile bulletins + read news. Reference: Advocate Robin Sewlal- DUT- Department of Journalism- February 2006- May 2008 Receptionist -Dr HB Parbhoo- (Specialist Physician) Maxwell Centre Patient records filing, process payments, facilitate patient-Dr queries. (Saturdays, July and December) Reference:Dr Parbhoo- 031 - LOCUM TEACHING May-September 2005 September 2005 Castlehill Primary July 2005- August 2005 St. Micheal’s Primary January 2005 – June 2005 Briardale Primary August 2004 – December 2004 New West Secondary May- June 2004 Hillgrove Primary *References available upon request. November 2003- April 2004 THE PALMS BEACH CLUB, HOTEL& SPA. (KUWAIT)-UAE- Reception + Membership Consultant Tours, sales and sign-up of memberships, logging maintenance/member queries. Bassam Abu Sleiman/ Rachid Bounouel - July 2003- October 2003 VIRGIN ACTIVE S.A. (La Lucia)- Health Club Receptionist- Gym access, fee collection, class bookings, fielding operational queries. Bradley K Buck/ Shabeer Muttoo - February 2003-May 2003 THOMSON SUPPLY co- Internal Sales Clerk Processed mass orders of protective wear for courier nationwide. Switchboard and reception duties. Russell Van Heerden - Education QUALIFICATIONS: Matriculation Exemption – 1999 New West Secondary School National Diploma Textile Design and Technology-Durban University of Technology. -) National Diploma Journalism- Durban University of Technology -) 13 Palmcastle Road Castlehill, Newlands West, Durban, 4037 082 - -