MOON GATAN
Lady Moonyeen Gatan
Digital Marketing Specialist
Experience
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Oct 2017 - Present
Freelance/Flexible Remote Location
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Slide Up! Marketing, Owner and
Paid Social Ads(FB/IG) Digital Marketing Specialist
https://bit.ly/MoonPortfolio
B23 L18 Esther cor Nahum St.,
Sampaguita West, Lipa City,
Batangas, Philippines 4217
EDUCATION
Bachelor of Arts in
Mass Communication
Lyceum of the Philippines
University - Batangas
2005 - 2009
EXPERTISE
Digital Marketing
Branding
Facebook/Instagram Ads
Organic Social Media Marketing
Email Marketing
Conversion Rate Optimization
REFERENCES
Germaine Cruzat
Slide Up Marketing - Admin Assistant
Phone: -
Email :-
Bailey Rosenblatt
HueGah Home - eComm Client
Phone:
Email :
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Back in 2017, I started as a freelance Social Media Manager performing organic
marketing for different brands in Real Estate, Gyms, Local Businesses, and
Consultants.
After a year and a half of focusing on Organic Social Media Marketing, I upskilled
to Paid Social Media Marketing(Facebook/Instagram Ads) for eCommerce Stores
to broaden my client reach and services.
When the pandemic started in 2020, there was an influx of clients that paved the
way for me to build Slide Up! Marketing where I employed highly-vetted social
media freelancers to service eCommerce, Coaches/Consultants, and Emerging
Technology clients.
From then until today, I have carved a career in Digital Marketing focusing on
helping companies grow by optimizing and maximizing various Digital Marketing
strategies as applicable to the brand.
My most prominent client would be L'Oreal Luxury LOB in Singapore
Read about my detailed Case Studies and work references here:
https://bit.ly/MoonPortfolio
Feb 2014 - September 2017
McKinley Hill, Taguig, Philippines
Fraud Detection Team Lead - Wells Fargo EGS
Managed the workflow and work allocation for team members.
Made strategic decisions to avoid negative impacts on customers and prevent
bank loss.
Familiarized with the current and ongoing Fraud and Scam trends
Conducted quality assurance and provided developmental feedback where
appropriate.
Tracked and measured performance against set targets and objectives, providing
monthly feedback and coaching to all staff.
Acted as Subject Matter Expert, as it is expected that they would handle any
escalations arising from within their team.
Provided a strong level of support to the Fraud Operations Manager.
Built and maintained positive stakeholder relationships.
April 2009 - October 2012
Glorietta 5, Makati City, Philippines
Customer Service Team Lead - AT&T Prepaid
Monitored, organized, and coached the team on a day-to-day basis which
resulted in improved performance and work perspective.
Conducted daily deep dive analysis to identify performance issues and provided
feedback to agents on a regular basis.
Exceeded and met departmental objectives with a successful Issue Resolution
record of 95%.
Collaborated in a group of leaders focusing on enhancing site-wide performance
through running daily, weekly and monthly incentives.
Spearheaded the study and analysis of the program's essential metrics which led
to a significant improvement of the sites initiatives and output.
Awarded as a Monthly Top Team Leader last October 2011 and Top 8 Team Leader
for 2011.