Lachelle Engelbrecht

Text Text PROFESSIONAL SUMMARY STRENGTHS A creative and organized professional with reliable support skills in fast Learner paced environments, driven to continuously develop and excel. Strategic thinker with a demonstrated record of delivery and driving bottom line results. Achiever Equipped with more than ten years experience within sales, education, leadership and managerial background for a wide variety of leading brands, products and performance arena’s within the hair and beauty industry. An independent worker recognized for a proactive approach to problem solving and the ability to multitask and meet deadlines efficiently and accurately. Creating and implementing data management systems relating to the industry for tracking growth, comparisons and opportunities. Goal orientated Committed SKILLS Leadership Analytical Big Picture Thinker Solution Orientated Adaptability Servant leadership management methodology, while empowering and uplifting through accountability and self managed KPI system. Excellent organizational and scheduling skills utilized in coordinating projects and activities. Proficient in a range of computer applications. Accountability I am an organizational leader adept at building talent, leading teams and mobilizing services, adding value to long lasting customer retention. A sound work ethic coupled with strong communication and interpersonal Critical Thinking skills. Results Driven Strong Work Ethic Time Management Integrity Self Confidence Motivational Skills Coaching and Mentoring Innovative Areas of Expertise: Extensive Brand Knowledge: Redken, Pureology, L’Oreal Professional, Matrix, Moroccan Oil and GHD amongst others Product Sales Product Knowledge Product Training and Education Industry Insight Team Leadership and Management Client Relationships Franchisee Store Setups Merchandising Training Academy Setups Curriculum Author Languages English Afrikaans WORK EXPERIENCE 2015 – Present Director Foison Training (PTY) Ltd Director at Foison Training focused on training and education for students and student experience within the online training platform. Emphasis initially placed on the creation, set up and delivery of online course content from video outline, filming, editing and producing, to uploading courses for availability while ensuring student support throughout courses. During this period of establishing Foison Training, I worked part time as a Data Capturer for a new online start up business called Choosytravellers, where my responsibilities were a collection of mining, editing, loading and proof reading of data required for the travel destination website as well as ensuring images were obtained in relevance to loaded data. I also assisted with managing the team nationally whenever the MD was away. 2012 – 2015 Creative Hair Manager and Team Leader Nationally Sorbet Group, Head Office, Rivonia Appointed to create a hair division within national franchise beauty chain stores, consisting of three divisions within the newly conceptualized hair department. These ranged from the Drybars (signature looks, blowouts, treatments and retail lines), Candi & Co (main focus on colour, cutting, braiding, retail line and ethnic hair speciality) and Sorbet Man (male grooming, barbering, cutting, colouring and retail line). My portfolio consisted of assisting from outline of concept store, products and equipment suppliers, creating of manuals for student training of all three divisions, student sourcing, training and competency evaluations based on specific KPI’s, setup and implementation of three training academies in Johannesburg and one in Cape Town, hiring and training educators for each division and managing teams nationally. Involved with all photo shoots regarding hair division for Sorbet Group. Assisting with store visits for hygiene and skill maintenance with stylists, as well as on going stylist education once placement in store was confirmed. Assisted new franchisees with account activations from suppliers and ongoing support. 2011 – 2012 Key Accounts Manager ghd SA, Head Office, Gauteng Key Account Manager for Johannesburg and Pretoria areas. Priority was to maintain and build customer relationships for existing client base as well as new clients. Implemented through customer service, monitoring of stock levels with plan for growth horizontally across brand product line, in store stylist education with education team, create and generate customized promotions and buy in’s with sell through strategies to encourage bottom line growth for clients and ghd. Meet sales goals, area management and presentation skills. 2010 – 2011 Account Manager ghd SA, Eastern Cape Account Manager for Eastern Cape Province with focus on managing existing client base as well as ensuring growth with new clients. Building relationships, evaluating and assessing stock control, implementing promotions with relevant point of sale material to drive sell through strategy and assisting clients with horizontal brand growth. 2008 – 2010 Sales and Education Representative for Eastern Cape Province Kelvin Scott – Agent for L’Oreal Eastern Cape Sales and Education Representative for L’Oreal professional products division, my portfolio consisted of sales and education of L’Oreal Professional, Redken, Pureology, Matrix and Kerastase to hair salons. Emphasis on growth within existing client base and canvassing for new clients, in salon education, stock control based on month on month growth and targets for individual salon growth, as well as customized promotions and sell through strategies including stylist incentives. 2007 – 2008 Sales and Education Representative Eastern and parts of Western Cape Province, Profile Sales Agency – Agent for L’Oreal EC Sales and Education Representative for L’Oreal professional products division, my portfolio consisted of sales and education of L’Oreal Professional, Redken, Pureology, Matrix and Kerastase to hair salons. Emphasis on growth within existing client base and canvassing for new clients, in salon education, stock control based on month on month growth and targets for individual salon growth, as well as customized promotions and sell through strategies including stylist incentives. 2006 – 2007 Sales and Education Representative for Matrix Salon Systems, Eastern Cape Sales and education representative for L’oreal brand called Matrix. Responsible for launching the brand into the hairdressing industry in the Eastern Cape through product launches, salon calls, practical education as well as creating consumer awareness via the Eastern Province Hairdressing Championships. Our national target was 1600 hair salon doors in the first year, which we achieved after 9 months. 2003 – 2006 Qualified Hair Stylist Ultimate Stylists Hair Salon, Port Elizabeth, Eastern Cape Building and establishing a consistent client base through hair services, retail and education. Responsible for intensive training of apprentices using Tony & Guy methods, for a more thorough understanding of their trade in terms of cutting and styling hair. Trained on the XMC programme under Gary Rom. Attended numerous courses on Retailing, Colouring Techniques courses with L’Oreal, Redken and Wella, Cutting and Styling Courses. Initiated and implemented salon make over and upgrade. Awards: Highest Retailer Award for 2004 2002 – 2003 Hair Apprentice Hair & Beauty @ Headlines, Cape Town, Western Cape Learning and enhancing my skill set for all aspects of the Hairdressing Trade and Industry, time management, creative styling, cutting and colouring. My responsibilities as an apprentice also entailed learning all aspects of salon ownership from stock ordering and management, staff incentivizing, hygiene and building a loyal client base. 2000 - 2001 Personal Assistant to Managing and Financial Directors Gateway to Inc., London, UK Secretarial responsibilities to assist the directors with the day-to-day implementation of objectives. Administrative skills, scheduling meeting with Commercial Attache’s, editing and capturing of data required for website. 1998 – 2000 Personal Assistant to Managing and Financial Directors International Multibrands (PTY) Ltd, Cape Town, Western Cape Secretarial responsibilities to assist the directors with the day to day implementation of objectives, communications with business partners in the United Kingdom, Arranging transfers of import produce through the import and export agents, ensuring all necessary clearance certificates were in place from the relevant authorities, liaising with sales representatives for orders and event promotions. Events: Good Food and Wine Expo (Good Hope Centre in Cape Town) and International Food and Wine Expo in Windhoek, Namibia. QUALIFICATIONS 2000 - 2001 Hair Stylist Course Russel Road College, Port Elizabeth, Eastern Cape Hair Training Theory and Hair Training Practical Modules 1 – 6. Full time course covering all aspects with regard to becoming a qualified Hair Stylist, Course included Hygiene, Hair Cutting for male and female, Hair Colouring, Lightening, Perming and Relaxing. Took optional extra course covering ethnic hair braiding and techniques. Entered college competition for hair and won 4 out of the 5 categories. Theory Board Exam in 2001 Practical Board Exam in 2003 REFERENCES Sorbet Group Ms. Bev du Toit +27 - Ghd SA Mr. Walter Wurth +27 - Kelvin Scott Mr. Kelvin Scott +27 - Profile Sales Agency Mrs. Kim Betz +27 - Ultimate Stylists Mrs. Andrea Barendse +27 -